3 Ways your B2B Manufacturing Website Kills Lead Generation

3 Ways your B2B Manufacturing Website Kills Lead Generation

B2B manufacturing sales have got to be one of the most difficult deals to close. Even when you finally get a qualified lead, it can take them months to get the money together and make a decision. That’s why your top priority is always focused on generating more leads. But what if your website is currently killing your chances to rope in some of those great qualified leads you’re looking for?

If you’re like most B2B manufacturers, it might be. Here’s the top three reasons why:

Dinosaur website

If your website was built before 2008, there’s absolutely no way it’s going to send you leads. You probably built it because the competition did, and then you forgot about it, didn’t have the time to put into it, or just really didn’t know what to do with it. If your site is old, it makes your company look old and outdated. And with 94% of B2B buyers researching their options before they even make an initial phone call, that’s putting you way behind. You have to have an updated website with user-friendly navigation, and a responsive design before you can even think about generating qualified leads.

You don’t know your ideal client

If you don’t know who you’re marketing to, it can be really difficult to attract that type of lead. To have a website that works for you, you need to understand what your ideal buyer looks like. How big is their company? What’s their budget? Who is the main decision maker? Once you know who you’re trying to attract, it will be considerably easier to develop a site, and content for that site, that speaks to your ideal buyer, and draws in more qualified leads: the leads that you know want and need your product.

No Calls-to-Action

This is another biggie for lead gen. If your site doesn’t have a call-to-action, or a way for people to get in touch with you, it can’t generate leads. It probably seems super obvious to you that if people wanted your product they should call you, but qualified leads need a little nudge. Just having a button that says “get a quote now” or “contact us today” makes your service accessible to potential leads. People that are really serious about your product will click the button to get in touch with your sales team, or leave you their contact information. With their contact information in hand, voila! – you have a new qualified lead.

So now that you know how your site is crippling your lead generation capabilities, it’s time to fix it:

If you want to turn your B2B Manufacturing website into a lead generating machine, we can show you how. We’ve put together a comprehensive, full-scope Digital Marketing Guide that will take you through the basic steps of optimizing your B2B Manufacturing website for increased lead generation. With a website that is user-friendly, and that addresses your ideal client, you’re sure to see the qualified leads rolling in in no time.

Check out the guide here:

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Download: SEO Checklist for B2B Manufacturers

Download: SEO Checklist for B2B Manufacturers

SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to your B2B manufacturing site, and qualified leads converting from your site.

That’s why we developed this SEO checklist specifically for B2B Manufacturers.

If you’re looking to boost traffic to your site, increase the amount of qualified leads your site generates, and increase your overall ROI, SEO is the way to go. Our comprehensive SEO Checklist for B2B Manufacturers covers just about everything you can do to your website to improve your rankings, and generate more leads. Check it out to optimize your site for the biggest ROI!

Still don’t believe us about the effectiveness of SEO?

Well here’s just a few of the benefits you’ll see once you properly implement the best practices listed in our SEO checklist:

Traffic Boost

First and foremost, SEO best practices function to draw more people to your website. The fundamental point of SEO is to bump your rankings on search engine results pages, putting you closer to the top of that first page on Google, and boosting your site’s visibility along the way.

Help People Find You

Naturally, when you’re at the top of a Google search results page, you’re more likely to be clicked on. In addition to that, if you’re ranking highly for keywords related to your B2B manufacturing company, it will be easier for people to find you. Say someone didn’t remember your company name, proper SEO practices would ensure that when they typed in “B2B Manufacturer in [your area]” your company would come up first.

Attract Relevant Customers

SEO is very targeted. You can control and see the results of every minor change you make to your website, and you can gain insight as to what terms people in your market are searching for. By ranking well for exactly what your ideal client is searching for, you’ll be attracting more relevant traffic: people who can then be converted into qualified leads.

Build Trust and Credibility

SEO goes a long way in generating authority for your company. Most SEO best practices serve dual functions as in addition to boosting your traffic, they also help you build trust with the visitors that do end up on your site. The more people trust you and see you as an authority in your manufacturing field, the more likely they are to purchase from you.

Increase ROI

The cost of implementing most SEO practices is very minimal, especially when compared with the relevant traffic and qualified leads that it generates. SEO is an investment, rather than an expense, and it provides a huge return. The best part is that the results are measurable, so you’ll be able to see exactly what you’re doing right, and what needs work.

Beat Paid Searches

Studies have shown time and time again that internet users are more inclined to click on organic results than paid search results. That means that when your website pops up on the first page of organic results, under the ad results, you’ll get more clicks than your paid ad would, for less money! And what puts you on that first page? Yup, SEO.

If you’re looking for any of the above benefits, SEO is the way to go. For a complete list of SEO practices to implement for the best results, check out our SEO Checklist for B2B Manufacturers:

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A B2B Manufacturer’s Guide to Inbound Marketing

A B2B Manufacturer’s Guide to Inbound Marketing

Research shows that 94% of B2B buyers are doing their own research online.

If you think about it, who would put thousands of dollars into a product without first researching the product and the companies that sell it? You probably wouldn’t, and the statistics show your customers won’t either.

Your qualified buyers: the ones who already know they need what you’re selling, have to be convinced that you’re the best choice. They’ve probably already done some initial research on the product, and they may even be well versed in the product itself, but how do they know that you’re the B2B manufacturer to buy from?

The answer is an inbound marketing strategy. To become that best choice, you need an inbound marketing strategy that gets you site-views from those qualified leads who are already searching for your product.

And by marketing we don’t mean the old “let’s try it and hope it works” guessing game. We mean an inbound marketing strategy that is proven to get results: an analyzed, researched and segmented process that all comes down to specific best practices.

By implementing our comprehensive Inbound Marketing Guide, you can reach clients where they’re at, and harness that research into a lead-generating machine:
your website.

We’ve got the information and the data that tells you what you need. And what you need is to develop a concrete digital marketing strategy, track its progress, and keep refining and refining your process until you’re hitting the right customers, at the right time, every time. How do you do that?

It’s all in the B2B Manufacturing Inbound Marketing Guide. If you’re looking to draw in qualified leads, and turn them into long-term clients, this guide will tell you what to do, and how to do it.

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B2B Manufacturing Website Design Guide

B2B Manufacturing Website Design Guide

We’ve worked with a lot of B2B clients, and one thing we’ve noticed many companies seem to have in common is an old, outdated website.

We get it. As a B2B manufacturer, your website is probably your last priority. You needed it when the whole world went to the web, and since then you haven’t made many changes to it. A lot of B2B manufacturers don’t see the point, as you can’t physically sell your product online anyway; a salesperson has to handle any client, so what could a fancy website do for you that your sales team doesn’t already?

Well, that would all be fine, except for two things: 1). Technology moves so quickly that your website, once new and cutting edge, has probably fallen far behind the rest of the competition. 2). With the rise of the internet, buyer habits have changed, making your website the first thing any potential client looks at.

What we’re getting at here, is that a website redesign is inevitable if you want to stay current and generate leads. That’s why we put together this B2B Manufacturing Website Design Guide: so you have an easy reference point when you do decide it’s time to upgrade.

A complete redesign might sound daunting, but this Website Design guide will help you determine what exactly you should integrate into a new site, and how it will help you in the long run.

You’ll be able to figure out exactly what practices you need to implement to put your website back at the top. The website design guide will make it easy for you to redesign your website in a way that helps you stand out as a leader of the industry, and generates leads.

You can download the guide now, or keep reading to see if an upgrade is something your B2B manufacturing company actually needs.

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Not sure if an upgrade is really worth it?

Let’s just see if any of the following sound like your current website:

It’s Not Mobile Responsive: Your current website doesn’t accommodate mobile viewers. It’s big bulky, takes a long time to load, and doesn’t resize for phone or tablet screens.

Has Too Much Copy: Got a lot of words and not a lot of pictures? That’s an issue. If your home page is one giant square covered in all kinds of content in small font, you’re looking at an upgrade.

Doesn’t Reflect Your Brand: If you haven’t updated your site in at least 5 years, chances are it’s not reflecting your company’s vision or goals. 5 years is eons in the digital world. Your company has probably grown and made changes over those 5 years, and so should your website. You want your site to be an accurate depiction of the quality work you do, and the vision you have for your company. An old website is more than just outdated, it looks unprofessional and sloppy too.

Bad Imagery: Still using stock photos? Maybe don’t. Customers can spot stock photos from a mile away, and they take away from your authority and credibility. If you are using stock photos, they should at the very least be eye-catching and high resolution. No blurry pictures allowed.

Talks Only About You: If your website does nothing but regale your customers with stories of your overall greatness, you need an update. Online clients don’t care why you’re the best at what you do, they just want to know what, specifically, you can do for them.

If any of the above sound like your website, if it’s big, slow to load, and just not user-friendly, it’s time to upgrade. Your B2B manufacturing website is your biggest lead generating tool; you don’t want it to just sit on the internet and take up space.

A website redesign might sound like an impossible and lengthy task, but it really doesn’t have to be. While it might take you a minute to find someone to work on it for you, the money you spend redesigning your website will be pennies compared to the leads you’ll generate with a current, modern, and user-friendly website optimized for the web.

There are a few things a B2B manufacturing website has to have to generate leads, but once you implement those, you’ll have a functional website that puts you light-years ahead of the competition, and shows off your company as it really is: an ahead-of-the-curve industry leader.

For a complete, easy-to-use and accessible guide on how to optimize your website to generate leads and boost your online presence, check out our B2B manufacturing website design guide!

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