Case Study: Custom Home Builder Lead Generation

Case Study: Custom Home Builder Lead Generation

About Whitmore Homes

Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client’s lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what their clients are looking for, and they pride themselves on keeping open, clear lines of communication with their clients throughout the building process, to ensure the end product is precisely what the client was looking for. Whitmore Homes is a prominent, high-end custom home builder in West Michigan, and needed a way to set themselves apart from the competition.

The Challenge of Qualified Leads

Whitmore Homes had a goal of increasing sales, but as is the case for most high-end home builders, not just any lead is the right fit. Whitmore Homes wanted to increase their number of qualified leads so they could build at a higher price-point that suited their place in the market. They needed to increase their overall traffic to draw in qualified leads that fit their business model. To do that, they not only needed an effective digital marketing strategy, they also needed a platform where they could bring those leads in.

Evenbound took on the Whitmore Homes digital marketing project, and as we built them a new, responsive, and attractive website that is snappy and user friendly, we also applied our unique digital marketing strategy, tailored specifically to Whitmore Homes’ goals. Following the implementation of our new web design and superior digital marketing methods strategically developed for custom home builders, Whitmore Homes has seen exceptional results.

Results that Deliver Sales

In our first year with Whitmore Homes, we’ve delivered more than 1,000 visitors to the new site every month. What’s more, we produced exactly the sort of sales leads Whitmore Homes was looking for—353 of them—to be exact, this year alone. That’s more than one qualified sales lead every single business day. Whitmore Homes has also seen a massive bump in their conversion rate and organic traffic arriving to their site, but the figure that most stands out as proof of Evenbound’s ability to provide the results our clients are looking for is that high number of sales leads.

Evenbound has cracked the code to marketing high-end home builders. Our strategy, when tailored specifically to the unique goals of home builders and developers, is guaranteed to draw in qualified traffic and boost sales. To see how the Evenbound strategy could work for your home building company, download the case study below, or schedule your own one-on-one consultation for a personalized plan.

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Case Study: Real Estate Development Sales Leads

Case Study: Real Estate Development Sales Leads

A community housing development of ranch-style duplex and three-unit condominiums, Avalon Pointe is located in Caledonia, MI, just a short drive from downtown Grand Rapids. Avalon Pointe is focused on providing their residents a stress-free lifestyle, offering amenities like a private swimming pool and clubhouse, regular social events and activities, and free maintenance services like snow removal and lawn care. Avalon Pointe recognized that they needed to market to a specific niche of residents who would fit well within their condominium community, and came to Evenbound. They had a goal of driving qualified traffic to an attractive digital platform and converting that traffic into qualified leads for their sales team.

Challenge to Drive Qualified Traffic and Deliver Sales Leads

Like most developers, Avalon Pointe needed qualified leads to generate real estate sales. With our history of creating comprehensive, effective marketing strategies for housing developers and home builders, Evenbound was up to the task, and drew on previous experience to build an attractive new website and put together a strategy to generate the sales leads Avalon Pointe needed.

The Evenbound Solution:

We began our digital marketing strategy for Avalon Pointe by first identifying our audience and generating qualified traffic that fit key factors like income, geography, net worth, age, etc. We tapped into several channels to make sure we were targeting those key buyers on every level, from social media to email to paid ads to organic search results. When that qualified traffic started making it to the Avalon Pointe website, they were met with our planned, researched conversion tactics and turned into legitimate sales leads. Our marketing strategy was again proven overwhelmingly effective, as Avalon Pointe quickly began to sell units, and is now almost completely sold out.

Our Results Speak For Themselves:

TOTAL UNITS SOLD: 38
TOTAL VOLUME: $9,500,000
TIME TO SELL OUT: 2 years

But total unit sell out is just the beginning of the Evenbound results. In the time we’ve worked with Avalon Pointe, our strategy has generated the following sales metrics:

  • More than 1,207 online leads
  • Average 50 leads per month over 24 months
  • Average of $12.53 per lead
  • $4.31 per Facebook lead
  • $20.74 per Adwords lead
  • Average of 830 website visitors per month

Over the last 6 years, we’ve worked to crack the code for real estate development marketing, and this is just one example of our irrefutable success. We generate the demand and interest you need to keep your sales pipeline full.

Are your sales lagging? Do you generate enough leads to hit your sales goals? Are you struggling to fill units? Evenbound can help.

Our strategy is especially effective for home builders and developers because we understand the goals and challenges of the industry, and we tailor our efforts to each client’s specific needs, ensuring you get the results you want. If you’d like to learn more about our tactics and see how our strategy boasts an attractive ROI for developers of every kind, check out the case study below:

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Download: SEO Checklist for B2B Manufacturers

Download: SEO Checklist for B2B Manufacturers

SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to your B2B manufacturing site, and qualified leads converting from your site.

That’s why we developed this SEO checklist specifically for B2B Manufacturers.

If you’re looking to boost traffic to your site, increase the amount of qualified leads your site generates, and increase your overall ROI, SEO is the way to go. Our comprehensive SEO Checklist for B2B Manufacturers covers just about everything you can do to your website to improve your rankings, and generate more leads. Check it out to optimize your site for the biggest ROI!

Still don’t believe us about the effectiveness of SEO?

Well here’s just a few of the benefits you’ll see once you properly implement the best practices listed in our SEO checklist:

Traffic Boost

First and foremost, SEO best practices function to draw more people to your website. The fundamental point of SEO is to bump your rankings on search engine results pages, putting you closer to the top of that first page on Google, and boosting your site’s visibility along the way.

Help People Find You

Naturally, when you’re at the top of a Google search results page, you’re more likely to be clicked on. In addition to that, if you’re ranking highly for keywords related to your B2B manufacturing company, it will be easier for people to find you. Say someone didn’t remember your company name, proper SEO practices would ensure that when they typed in “B2B Manufacturer in [your area]” your company would come up first.

Attract Relevant Customers

SEO is very targeted. You can control and see the results of every minor change you make to your website, and you can gain insight as to what terms people in your market are searching for. By ranking well for exactly what your ideal client is searching for, you’ll be attracting more relevant traffic: people who can then be converted into qualified leads.

Build Trust and Credibility

SEO goes a long way in generating authority for your company. Most SEO best practices serve dual functions as in addition to boosting your traffic, they also help you build trust with the visitors that do end up on your site. The more people trust you and see you as an authority in your manufacturing field, the more likely they are to purchase from you.

Increase ROI

The cost of implementing most SEO practices is very minimal, especially when compared with the relevant traffic and qualified leads that it generates. SEO is an investment, rather than an expense, and it provides a huge return. The best part is that the results are measurable, so you’ll be able to see exactly what you’re doing right, and what needs work.

Beat Paid Searches

Studies have shown time and time again that internet users are more inclined to click on organic results than paid search results. That means that when your website pops up on the first page of organic results, under the ad results, you’ll get more clicks than your paid ad would, for less money! And what puts you on that first page? Yup, SEO.

If you’re looking for any of the above benefits, SEO is the way to go. For a complete list of SEO practices to implement for the best results, check out our SEO Checklist for B2B Manufacturers:


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