3 Easy Website Changes Home Builders Can Make to Increase Leads

3 Easy Website Changes Home Builders Can Make to Increase Leads

As a home builder, you probably spend a lot of time juggling all kinds of moving parts. When you’re dealing with clients, contractors, and realtors, there’s not always a lot of extra time left over to manage things like your website. But if you’re looking for more leads, your home builder website is probably the answer. So how can you devote enough time to your website to get the leads you want, without running yourself into the ground?

Check out these three easy ways to improve your website and get more leads! Each of these changes is relatively low maintenance, can be implemented fairly quickly by yourself of a hired professional, and will undoubtedly help you get those leads you’re looking for. Let’s get started:

#1 Site Plan and Pricing Requests

Your potential clients might not always be certain that they’re ready for a new home. If that’s true, they’re probably in the researching phase of their buying cycle. This means that they’re considering a new home, but they haven’t decided if building a home is right for them. At this point, site plan and pricing requests are your best bet to getting a foot in the door. It’s low pressure, doesn’t require a commitment, and provides the information they’re looking for. If you offer potential customers the option to either request more information, or request a quote, you’ll bump up the number of leads your website is generating in no time.

But how do you implement these requests?

Well, in the digital marketing biz, we call them calls-to-action. Basically, they’re brightly-colored buttons on your website that offer your site viewers a service that a legitimate client would want. For home builders, this tends to be an offer for more information about site plans, or for an estimate. This is a great way to weed the windows shoppers from the potential clients who are actually considering building a home.

Why do they work?

By putting calls-to-action in visible locations on your site, you’re making it very easy for people to contact you. Most often, calls-to-action appeal to two types of people:

  1. Those who are on the go, and don’t have time to sit down and talk to you, but are considering building and legitimately want more information.
  2. Those who don’t like to talk on the phone, but want to build.

It’s true that people are busier and busier all the time. Many people surfing the web are on their phones between meetings or on lunch, and while they don’t want to talk on the phone at the moment, they do have the time to put in a simple request for more information. So make sure you have these requests readily available for your busy clients, and more importantly, make sure you respond. Someone filling out a request isn’t doing it to waste your time. They’re a legitimate lead, so make sure you treat them that way.

#2 Landing Pages

Another one of the easiest ways to boost your lead generation is to incorporate landing pages into your website. They’re a top converter, and get you the contact information of potential clients right away. But let’s start at the beginning. What is a landing page?

A landing page is a unique page of your website that lets you capture contact information, like name, email address, and phone number, through a conversion form that site visitors voluntarily fill out.

It’s pretty easy to see how landing pages get you leads: you get the contact information, and can then call or email the potential client. But how do you get site viewers to fill out the landing page conversion form in the first place?

It sounds like it might be a tough task, but actually, if you’re offering that viewer something in return for their information, landing pages can be one of your biggest lead generators. Say you have a content offer, like “How to Design your Dream Home.” A qualified client really wants that content, and since it’s free, they won’t have much of a problem putting their email address in as collateral if it’s something that will genuinely help them.

It’s a lead generation best practice to direct site viewers to relevant landing pages whenever they’re coming to your site. If you’re sending out emails to potential clients, and especially if you’re running internet ads, it’s a waste of your time to direct site viewers to your home page. While this does get them to your website, you’re not actively converting potential clients. Instead, make sure that those links take site viewers to a relevant landing page. You’ll start to see the results in no time.

#3 Houzz

If you’re looking to generate leads, there’s no better platform for home builders than Houzz. It’s an entire website created by home service professionals for those seeking home improvement and home building inspiration.

Houzz is super useful for you, because everyone on Houzz is a potential client. The majority of Houzz users are looking to either build or renovate, which means that your target market is literally at your fingertips. Simply having a Houzz account and linking it to your website will bump up your online presence exponentially.

If you’re active on Houzz, which you should be, your presence and lead generation opportunities increase that much more. Thousands of people use Houzz every day to find inspiration, and more importantly, to find home building professionals in their area. To optimize your lead generation potential, your Houzz account should display pictures of your previous projects, and link over to your website.

We hope these tips help you modify your website to generate more leads for your home building company! If you’re looking for more information about improving your website, make sure to check out our Home Services Website Design Guide, created specifically for home services professionals like you. Get it here:

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If you have any more questions about improving your website, or implementing digital marketing best practices to increase your lead generation, make sure to get in touch. We’re always happy to help!

3 Ways your B2B Manufacturing Website Kills Lead Generation

3 Ways your B2B Manufacturing Website Kills Lead Generation

B2B manufacturing sales have got to be one of the most difficult deals to close. Even when you finally get a qualified lead, it can take them months to get the money together and make a decision. That’s why your top priority is always focused on generating more leads. But what if your website is currently killing your chances to rope in some of those great qualified leads you’re looking for?

If you’re like most B2B manufacturers, it might be. Here’s the top three reasons why:

Dinosaur website

If your website was built before 2008, there’s absolutely no way it’s going to send you leads. You probably built it because the competition did, and then you forgot about it, didn’t have the time to put into it, or just really didn’t know what to do with it. If your site is old, it makes your company look old and outdated. And with 94% of B2B buyers researching their options before they even make an initial phone call, that’s putting you way behind. You have to have an updated website with user-friendly navigation, and a responsive design before you can even think about generating qualified leads.

You don’t know your ideal client

If you don’t know who you’re marketing to, it can be really difficult to attract that type of lead. To have a website that works for you, you need to understand what your ideal buyer looks like. How big is their company? What’s their budget? Who is the main decision maker? Once you know who you’re trying to attract, it will be considerably easier to develop a site, and content for that site, that speaks to your ideal buyer, and draws in more qualified leads: the leads that you know want and need your product.

No Calls-to-Action

This is another biggie for lead gen. If your site doesn’t have a call-to-action, or a way for people to get in touch with you, it can’t generate leads. It probably seems super obvious to you that if people wanted your product they should call you, but qualified leads need a little nudge. Just having a button that says “get a quote now” or “contact us today” makes your service accessible to potential leads. People that are really serious about your product will click the button to get in touch with your sales team, or leave you their contact information. With their contact information in hand, voila! – you have a new qualified lead.

So now that you know how your site is crippling your lead generation capabilities, it’s time to fix it:

If you want to turn your B2B Manufacturing website into a lead generating machine, we can show you how. We’ve put together a comprehensive, full-scope Digital Marketing Guide that will take you through the basic steps of optimizing your B2B Manufacturing website for increased lead generation. With a website that is user-friendly, and that addresses your ideal client, you’re sure to see the qualified leads rolling in in no time.

Check out the guide here:

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A B2B Manufacturer’s Guide to Inbound Marketing

Research shows that 94% of B2B buyers are doing their own research online.

If you think about it, who would put thousands of dollars into a product without first researching the product and the companies that sell it? You probably wouldn’t, and the statistics show your customers won’t either.

Your qualified buyers: the ones who already know they need what you’re selling, have to be convinced that you’re the best choice. They’ve probably already done some initial research on the product, and they may even be well versed in the product itself, but how do they know that you’re the B2B manufacturer to buy from?

The answer is an inbound marketing strategy. To become that best choice, you need an inbound marketing strategy that gets you site-views from those qualified leads who are already searching for your product.

And by marketing we don’t mean the old “let’s try it and hope it works” guessing game. We mean an inbound marketing strategy that is proven to get results: an analyzed, researched and segmented process that all comes down to specific best practices.

By implementing our comprehensive Inbound Marketing Guide, you can reach clients where they’re at, and harness that research into a lead-generating machine:
your website.

We’ve got the information and the data that tells you what you need. And what you need is to develop a concrete digital marketing strategy, track its progress, and keep refining and refining your process until you’re hitting the right customers, at the right time, every time. How do you do that?

It’s all about inbound marketing. If you’re looking to draw in qualified leads, and turn them into long-term clients, check out that page to figure out where you can get started. Or, just give us a call. We promise that’s a lot easier. 

B2B Manufacturing Website Design Guide

B2B Manufacturing Website Design Guide

We’ve worked with a lot of B2B clients, and one thing we’ve noticed many companies seem to have in common is an old, outdated website.

We get it. As a B2B manufacturer, your website is probably your last priority. You needed it when the whole world went to the web, and since then you haven’t made many changes to it. A lot of B2B manufacturers don’t see the point, as you can’t physically sell your product online anyway; a salesperson has to handle any client, so what could a fancy website do for you that your sales team doesn’t already?

Well, that would all be fine, except for two things: 1). Technology moves so quickly that your website, once new and cutting edge, has probably fallen far behind the rest of the competition. 2). With the rise of the internet, buyer habits have changed, making your website the first thing any potential client looks at.

What we’re getting at here, is that a website redesign is inevitable if you want to stay current and generate leads. That’s why we put together this B2B Manufacturing Website Design Guide: so you have an easy reference point when you do decide it’s time to upgrade.

A complete redesign might sound daunting, but this Website Design guide will help you determine what exactly you should integrate into a new site, and how it will help you in the long run.

You’ll be able to figure out exactly what practices you need to implement to put your website back at the top. The website design guide will make it easy for you to redesign your website in a way that helps you stand out as a leader of the industry, and generates leads.

You can download the guide now, or keep reading to see if an upgrade is something your B2B manufacturing company actually needs.

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Not sure if an upgrade is really worth it?

Let’s just see if any of the following sound like your current website:

It’s Not Mobile Responsive: Your current website doesn’t accommodate mobile viewers. It’s big bulky, takes a long time to load, and doesn’t resize for phone or tablet screens.

Has Too Much Copy: Got a lot of words and not a lot of pictures? That’s an issue. If your home page is one giant square covered in all kinds of content in small font, you’re looking at an upgrade.

Doesn’t Reflect Your Brand: If you haven’t updated your site in at least 5 years, chances are it’s not reflecting your company’s vision or goals. 5 years is eons in the digital world. Your company has probably grown and made changes over those 5 years, and so should your website. You want your site to be an accurate depiction of the quality work you do, and the vision you have for your company. An old website is more than just outdated, it looks unprofessional and sloppy too.

Bad Imagery: Still using stock photos? Maybe don’t. Customers can spot stock photos from a mile away, and they take away from your authority and credibility. If you are using stock photos, they should at the very least be eye-catching and high resolution. No blurry pictures allowed.

Talks Only About You: If your website does nothing but regale your customers with stories of your overall greatness, you need an update. Online clients don’t care why you’re the best at what you do, they just want to know what, specifically, you can do for them.

If any of the above sound like your website, if it’s big, slow to load, and just not user-friendly, it’s time to upgrade. Your B2B manufacturing website is your biggest lead generating tool; you don’t want it to just sit on the internet and take up space.

A website redesign might sound like an impossible and lengthy task, but it really doesn’t have to be. While it might take you a minute to find someone to work on it for you, the money you spend redesigning your website will be pennies compared to the leads you’ll generate with a current, modern, and user-friendly website optimized for the web.

There are a few things a B2B manufacturing website has to have to generate leads, but once you implement those, you’ll have a functional website that puts you light-years ahead of the competition, and shows off your company as it really is: an ahead-of-the-curve industry leader.

For a complete, easy-to-use and accessible guide on how to optimize your website to generate leads and boost your online presence, check out our B2B manufacturing website design guide!

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