3 Ways your B2B Manufacturing Website Kills Lead Generation

3 Ways your B2B Manufacturing Website Kills Lead Generation

3 Ways your B2B Manufacturing Website Kills Lead Generation

B2B manufacturing sales have got to be one of the most difficult deals to close. Even when you finally get a qualified lead, it can take them months to get the money together and make a decision. That’s why your top priority is always focused on generating more leads. But what if your website is currently killing your chances to rope in some of those great qualified leads you’re looking for?

If you’re like most B2B manufacturers, it might be. Here’s the top three reasons why:

Dinosaur website

If your website was built before 2008, there’s absolutely no way it’s going to send you leads. You probably built it because the competition did, and then you forgot about it, didn’t have the time to put into it, or just really didn’t know what to do with it. If your site is old, it makes your company look old and outdated. And with 94% of B2B buyers researching their options before they even make an initial phone call, that’s putting you way behind. You have to have an updated website with user-friendly navigation, and a responsive design before you can even think about generating qualified leads.

You don’t know your ideal client

If you don’t know who you’re marketing to, it can be really difficult to attract that type of lead. To have a website that works for you, you need to understand what your ideal buyer looks like. How big is their company? What’s their budget? Who is the main decision maker? Once you know who you’re trying to attract, it will be considerably easier to develop a site, and content for that site, that speaks to your ideal buyer, and draws in more qualified leads: the leads that you know want and need your product.

No Calls-to-Action

This is another biggie for lead gen. If your site doesn’t have a call-to-action, or a way for people to get in touch with you, it can’t generate leads. It probably seems super obvious to you that if people wanted your product they should call you, but qualified leads need a little nudge. Just having a button that says “get a quote now” or “contact us today” makes your service accessible to potential leads. People that are really serious about your product will click the button to get in touch with your sales team, or leave you their contact information. With their contact information in hand, voila! – you have a new qualified lead.

So now that you know how your site is crippling your lead generation capabilities, it’s time to fix it.

New call-to-action
New call-to-action

A B2B Manufacturer’s Guide to Inbound Marketing

A B2B Manufacturer’s Guide to Inbound Marketing

A B2B Manufacturer’s Guide to Inbound Marketing

You finally have an up-to-date website, ongoing PPC campaigns, and an accurate Google business listing. Your inbound marketing strategy is tight. The leads should be rolling in, right? But for some reason, your landing pages aren’t getting the results you hoped for. Why aren’t your landing pages converting?

Research shows that 94% of B2B buyers are doing their own research online.

If you think about it, who would put thousands of dollars into a product without first researching the product and the companies that sell it? You probably wouldn’t, and the statistics show your customers won’t either.

Your qualified buyers: the ones who already know they need what you’re selling, have to be convinced that you’re the best choice. They’ve probably already done some initial research on the product, and they may even be well versed in the product itself, but how do they know that you’re the B2B manufacturer to buy from?

The answer is an inbound marketing strategy. To become that best choice, you need an inbound marketing strategy that gets you site-views from those qualified leads who are already searching for your product.

And by marketing we don’t mean the old “let’s try it and hope it works” guessing game. We mean an inbound marketing strategy that is proven to get results: an analyzed, researched and segmented process that all comes down to specific best practices.


By implementing our comprehensive Inbound Marketing Guide, you can reach clients where they’re at, and harness that research into a lead-generating machine:
your website.

We’ve got the information and the data that tells you what you need. And what you need is to develop a concrete digital marketing strategy, track its progress, and keep refining and refining your process until you’re hitting the right customers, at the right time, every time. How do you do that?

It’s all about inbound marketing. If you’re looking to draw in qualified leads, and turn them into long-term clients, check out that page to figure out where you can get started. Or, just give us a call. We promise that’s a lot easier.

New call-to-action
New call-to-action