Growth-Driven Website Design: What You Need to Know
Everyone in business knows this cliche: if you’re not growing, you’re dying. And though we might hate to admit it, sometimes, cliches have some truth to them. In today’s competitive market, if you’re trying to grow your business, not let it die, you need to use all possible tools and strategies to your advantage. One of these tools is growth-driven website design.
Yes, even your website design needs to be oriented toward growth if you want to grow your business and have an advantage over your competitors. Click To Tweet And while you might know what your competitive advantages in your industry are on the business side, translating that to a web design that grows your business can seem confusing, daunting, and like a bunch of jargon. But it’s not. It’s a real way to grow your business and one that you need to pay attention to.
What is Growth-Driven Website Design?
The goal of growth-driven website design to help your company grow. It achieves this through beautiful, functional design that is user-friendly and mobile-responsive, as well as through strategies for increasing calls, conversions, and leads.
Growth-driven website design incorporates various strategies for enabling visitors to get the information that they need, get in contact with your business, and convert to leads. It does this with simple design and logical placement of information and buttons, as well as easy ways to get in touch, like a call button or a live chat.
It also focuses on a smarter approach to launching a site than the long lead times of traditional web design. Growth-driven design gets your site launched quickly, so you can start seeing results sooner. Plus, growth-driven design is heavily data-based, using data to drive decision making and optimize results.
How is Growth-Driven Website Design Different?
When most websites are designed, the designers aren’t necessarily thinking about business growth. Instead, they’re thinking about user experience, mobile responsiveness, aesthetics, function, and layout. All of those are crucial aspects to a successful website and improving user-friendliness and the appearance of your site can help you convert more leads. But growth of the business isn’t a design goal in traditional web design. If growth happens, it happens incidentally.
A growth-driven website design is different from a traditional website design because it is focused on enabling growth. Click To Tweet A traditionally designed website says “this is who we are and this is what we do” about your company; a growth-driven website design says all that, plus “this is what we want you to do”—which is to call, chat, or convert.
Another way that’s different from a traditional website design: you know whether it’s working. Growth-driven design uses data to determine growth and to track progress toward growth goals. These metrics can help you to determine the ROI of your web design, as well as optimize your design for the most conversions, leads, and growth.
Why Should You Care?
Very few business owners are going to say that they don’t want to grow their businesses, and those who do aren’t concerned with website design. But for the majority of businesses out there, growth is a constant and ever-elusive goal.
You want leads, right? You want new customers and to make more sales? Well, if your website isn’t helping you get those leads, you’re relying solely on your sales and marketing team… which you can’t expand until you have a bigger budget… which you need to make more money to have… See where this is going?
You already have a website. (If you don’t, just, wow.) Orienting your website toward business growth is going to drive leads, conversions, and calls, which is going to lead to more sales, more profits, and business growth. Why wouldn’t you use all the tools at your disposal?
How Do You Get a Growth-Driven Website Design?
Don’t just ask your IT guy to build you a growth-driven website. He’s not going to know what that means, and there are a lot of other reasons why you shouldn’t ask someone in-house to hard-code a unique website for you.
A run-of-the-mill website design company isn’t going to cut it, either. Why? Because they aren’t going to know the best practices for driving business growth, even if they are skilled at designing beautiful and functional websites.
If you want growth-driven web design, you’re going to need to partner with a full-service growth agency. A growth agency helps grow a business, in all aspects, from sales enablement to inbound and outbound marketing to CRM support to website design. Growth agencies have the tools and experience to know exactly how to help companies grow, and how to leverage web design toward that goal.
How Do You Find a Growth Agency?
First, look for a full-service marketing agency that calls itself a growth agency. If an agency isn’t promoting itself as a growth agency, it’s probably because that’s not their focus. Here are some other qualities to look for in a growth agency who can give you a high-quality, growth-driven website design:
- They have a proven strategy—proven how? Through testimonials, references, and case studies of how they’ve helped their clients grow their businesses.
- They care about metrics—metrics are how you know what’s working… and what’s not. A growth agency should care about metrics, understand how to read them, and be able to provide you with real, specific, relevant goals based on data.
- They know your industry—a growth agency should have an understanding of what growth looks like in your industry. The B2B space isn’t the same as the B2C space, and the needs of an industrial manufacturer are going to be different than those of a residential developer.
- They’re a HubSpot Partner—HubSpot is a leader in the digital marketing and CRM software space, and they’re pioneering growth-driven website design. A growth agency that partners with HubSpot is going to have access to industry best practices and innovative technologies that support growth-driven design.