When you’re marketing your housing development, you’re not just selling homes. The key to getting buyers interested is selling them on a place and a community. A physical home is just one aspect of purchasing a house, and for most buyers, it’s not even the most important. Sure, any buyer wants a roof over their head, but in most cases, it’s not actually the house you’re selling—it’s the experience of home.
More than anything, buyers are looking for a place to call “home.” A place to raise their kids, a place to grow old, and a place to start a life. If you’re building a housing development, that sense of place is your strongest marketing tool. Use content that speaks to your housing development’s story and sense of community to bolster new homeowner’s confidence in your development. The best way to get eyes on your site and pull homeowners through the buyer’s journey?
If we’ve said it once, we’ve said it a hundred times. You need a blog. That’s all there is to it. Without a blog you’re in the same boat as every other Joe Shmoe out there with “new homes for sale” signs stuck on every street corner. A blog not only helps you define your community vision, but it helps you reach qualified buyers more quickly. Think about it:
If you were going to buy a new home, would you drive around looking for “for sale” signs, or would you Google available properties near you?
Unless you’re really stuck in the 20th century, you’re probably going to pick the second option. It’s quick, it’s easy, and you can do it while you’re sitting in your pj’s eating breakfast. Since that’s what the majority of your housing development’s qualified buyers are going to do, it’s important to make sure you come up on that list of search results while they’re looking for a new home. How do you do that? Blogging.
So, start your blog, and consider posting about the following topics to create an alluring sense of place sure to draw in buyers:
Talk about local events and activities
We’ve already established that your target market is going to Google your area for new homes. They’re also going to want to know what’s happening in your town. They’ll want to know what community activities and events go on regularly, and they’ll be looking to see if they can get a feel of the town before they actually scope out homes or make a move.
If you’re regularly posting about those activities, whether they’re festivals, farmer’s markets, outdoor concerts, or any other sort of community gathering, you’ll start popping up in those search results. The more you post about local happenings, the better you’ll rank for local searches, which means you’ll start to become a go-to source of information for those people who want to know what’s going on in the area. That means you’re also the first place they turn to when they do decide to move.
What does a weekend in your town look like?
Like we mentioned before: when you’re selling a home, you’re really selling potential homeowners on a place and a feeling. They want to know what their life is going to look like if they move to your development. So, post about what life is like in your area. A weekend itinerary is a really popular blog style that consumers love:
Imagine you were visiting your development’s area for just the weekend. What would you do? Where would you eat? In a blog like this, you can highlight both activities and restaurants, giving people a more holistic look at what it’s like to live in your town. Is there a block party going on? Are local breweries hosting live music on Friday night?
Writing a post like this is another great way to drive relevant traffic to your website, while simultaneously creating that sense of place that draws new homeowners in. If you think about it, if you were visiting a new area for a weekend, wouldn’t your search query read like “what do do in “town name” for the weekend”? By answering that question in your blog, you’ll get more eyes on your site, in addition to helping some newcomers learn more about your town and your housing development.
Consider making regular “best of” posts:
What are the best restaurants, breweries, bars, ski hills, hiking trails, etc. in your community? Whether someone is new to the area or thinking about moving, these types of blog posts are the most searched, and the most helpful. They work to position you as an authority on the subject, and as more and more people come to you for their weekend suggestions, you’ll probably also be the one they look to when they finally decide it’s time to purchase a home.
Don’t be afraid to talk about what it’s like to live in your community!
All anyone wants to know before they move somewhere new is what life will be like. If your area or community has local quirks, share them. If there’s something really great about the people in your community, share that too. The more knowledgeable a person feels about your community, the more confident they’ll feel when purchasing a home.
In the end, marketing a housing development really means marketing a community. While a home buyer certainly wants a nice house, it’s intangibles like a welcoming environment and a warm community that really seals the deal. Show your potential residents what your community —not just your floorplan—has to offer, and you’re sure to be at the top of your target buyers’ list.
More questions about marketing your housing development? We’re here to help! We’ve worked with a number of developers, and know what it takes to fill homes and sell lots. You don’t have to take our word for it though: check out the case study below about the results we produced for a previous development client.
Instagram is a sort of brave new world when it comes to marketing, and when used properly, for the right business, it can be an extremely powerful tool. If you’re looking to grow your brand, and you can showcase your product or service in a visual way, Instagram might be right for you. But to help you decide more definitively whether Instagram is a good direction for your company to steer, here’s a bit more information about what Instagram does, and how it can work for you:
Instagram is a powerful social media platform, now with more than 800 million active monthly users regularly scrolling through feeds and tapping through stories. More curated than Facebook, Instagram is a space for people to capture the beauty they see around them day to day, and to check in with lifestyle influencers on new products, methods, and items of interest. Instagram is highly visual, and the majority of users do curate their instagram feeds more specifically to their tastes, choosing to follow brands and users who post content they genuinely like to see. This works to set Instagram up perfectly for businesses with something to showcase. No matter what you sell, produce, or provide, if you can create a way to display that good or service beautifully, you’re likely to do well on Instagram.
Instagram for Brand Awareness
Instagram is well known as the key platform for brand awareness, because it’s one of the only social media platforms that’s image forward. While other social media platforms value multi-media content, text captions are still important, and often lengthy. Instagram instead favors images first, providing a calmer, more aesthetic user experience that does not mesh well with a hard sell or in-your-face ad experience.
Instagram is a great place for a brand to grow a following by posting engaging content that’s interesting and that people want to know more about. If you’re looking to boost brand awareness, check out these tips below. If you’re interested in learning a bit about Instagram advertising, stick with me or jump down a few paragraphs for more on that!
If you want to see any kind of success on Instagram, you absolutely have to have beautiful, high quality photos. Even if you don’t feel like your product is that cool or interesting, a high quality photo can still stop an instagram viewer, and make them read a little bit more about you. If you sell a service, a video of what you do is equally engaging. The first step in growing your brand is getting eyes on your instagram account, and that means quality content.
It’s easy for businesses to fall into the trap of only posting about themselves. Whether it’s promos, a new product, or exciting news about your company, that’s all great content to put out, but you need to balance it with something else. If you’re only posting about your company, your followers are likely to become tired of what you’re putting out. Add in posts that are engaging, beautiful, and relevant to their lives too. For example, if you sell camping gear, post some pics of your staff’s favorite camping sites, or ask your followers to send in photos from their favorite trips with your gear. That’s a great way to change up what you’re posting about, while still staying true to your brand.
Engage With Your Audience
If you’re looking to grow your brand on Instagram, you need to get active. Instagram users are very responsive, and will comment and like posts they feel speak to them. Reach out to other industry influencers on Instagram, comment on photos tagged with hashtags your company often uses, and don’t be afraid to DM influencers and accounts you’d consider partnering with. Another great way to boost engagement is to ask questions. Create content that’s interesting, and ask your followers to share their own stories. The more you engage with your followers, the more likely they are to engage with you, which will help grow your brand awareness.
Instagram for Leads
If you’re not as concerned about growing your brand, and have heard about Instagram’s ad potential, then you might consider Instagram as a new avenue to generate leads. Instagram features the same powerful ad targeting tools as Facebook, because it’s run through the Facebook ad portal. What’s more, Instagram ads are typically more effective, as 67% of consumers value detailed images when making a purchase, rather than product information or even customer ratings. This makes Instagram advertising a powerful tool for businesses with quality visuals. If you’ve been thinking about Instagram Ads, here are a few things to know.
Instagram Ads are Scheduled Through Facebook Ads
If you’ve already dabbled in Facebook Advertising, you’re in luck! Instagram ads are run through the same platform. You simply go through the Facebook Ad portal, and when asked about “Placements” you can specify that you’d like your ad to go to Instagram. This makes it easy to manage multiple ad campaigns, and keep your budget under control. You’re able to choose how much you’d like to spend on a daily or weekly basis, and you can choose when the post will start and stop. Instagram Ads are fairly easy to put out, but it’s deciding on the content to go in those ads that’s the difficult part.
Throw out Promos
People love free stuff, and they love great deals. If you can offer a discount or a free item with their first purchase, you’re well on your way to boosting those leads. Offer a high-quality video or image of what they’ll be getting for making a purchase, heading to your website, or signing up for your email newsletter, and you’re likely to capture a few leads.
Know Your Audience
Like Facebook, Instagram Ads can be set to go out to only a very slim, targeted group of users. This can save you money and boost your potential of gathering legitimate, qualified leads, but you have to know your audience to do so. Do some research before you start buying ad space: What are your key demographics? Who is buying your product or service, and who needs it most? What do they do in their free time, and when are they most likely to be on social media? Answers to these questions will help you develop an ad that’s highly targeted, and that will successfully reach your target buyer.
Scheduling Ad Time
Another benefit of the Instagram Ad platform is that you can specify what times you’d like your ads to go out. While there are tons of studies that show when Instagram users are most active you’ll also want to take into account your target buyer. If you’re targeting stay-at-home moms, you might consider putting ads out around 10 a.m. on weekdays. Even though that’s not a high engagement time for Instagram, maybe your research shows that 10 a.m. is right after your target buyer has dropped the kids at school, and might be sitting down for a second cup of coffee. No matter who your target buyer is, it’s important to think about their lifestyle, and what a day in their life might look like. Then compare that against the high engagement times for Instagram to make an informed decision about when your ads should go out.
If you’re looking to kick your social media marketing strategy up a level, Instagram is a great go-to platform. It features all the targeting tools of Facebook, but many ads tend to see more engagement on Instagram, because of their visual nature. If you’ve got more questions on growing your brand awareness, social media following, or boosting your lead generation potential, don’t hesitate to get in touch! And if you’re looking for more info on Inbound Marketing check out the case study below:
If you’ve read any of our previous blogs for homebuilders, you’ll know that we’re very pro-Houzz. It’s an excellent marketing tool for any homebuilder, because it’s full of qualified leads just waiting for your advice. What we haven’t talked all that much about is Pinterest. Very similar in layout to Houzz, Pinterest attracts many of the same users and followers as Houzz, making it another ideal social media platform for home builders to take advantage of. If your home building company is already engaging regularly on Houzz, it’s a good idea to take some of that great content you’re putting out, and post it to Pinterest as well.
Why Should Homebuilders Market on Pinterest?
Because Pinterest is a captive audience made up of your target buyers. The majority of Pinterest users are women, 77 percent of those users are between 18-54 years old, and 87 percent of women on Pinterest trust it as a reliable source for information. Women between the ages of 18-54 are a homebuilders target market. Most often, it’s the women of the household who are making the final decisions when it comes to building a home or hiring a contractor for a renovation. That’s what make Pinterest such a rich source of potential leads for home builders.
How Homebuilders Can Market on Pinterest
Now that it’s clear why you’d want to use Pinterest—your target buyer lives there—let’s figure out how to use Pinterest. It’s certainly a tricky one, since there’s no real linear timeline or news feed like you’d find on other social media platforms. Instead, Pinterest functions on boards and pins. You can create boards, and pin different articles, images, and blog posts to those boards. You can post to other people’s boards if they’re public, and you can invite people to pin things to your board as well. For you, the homebuilder, it’s best to start small.
Create a Board that Showcases Your Work
Whether you’ve got some stunning before and after photos, or you’ve got some killer images of a staged home you just completed, that’s all great content to put on a Pinterest board. Make sure you follow standard best practices for optimizing your Pinterest pins:
Link to your website
Include high quality images
Provide detailed descriptions
Don’t forget NAP
Name of your business
Address and city name
Phone number or a way to contact you
Create a Board That Draws People In
Now that you’ve got your work up there, it’s time to start drawing people in. Create a board that answers a common question that’s relevant to the housing industry, and that you know people will be searching. For example, let’s say there’s a holiday coming up. A board that puts together cool DIY projects to decorate your home for the holidays is going to draw in a ton of people, and get eyes on your company’s Pinterest.
Say you wrote a blog about 10 Classy Holiday Place Settings: pin that to your holiday DIY board, and make sure it links back to your website. This will help grow your company’s awareness, increasing the chances that you get quality leads. In addition, the more people you get coming to this holiday DIY board, the more people you’re going to have checking out your original board—the one with all the awesome photos of your past work. More eyes on that board mean more calls to your sales team about how someone can get a home that looks like the one they saw on Pinterest.
Create an Engaging Board
Finally, while you’re getting your Pinterest account up and running, create a board that engages people. As a home builder, you can set yourself up as an authority, and as a place of inspiration for those considering building a home in the near future. By creating a board that invites people to contribute, you’ll boost the number of pins your board gets, and boost your visibility on Pinterest.
For example, create a board that asks followers to pin a photo of their favorite room in the home. This invites people to get involved in the conversation, and the more people who pin to your board, the more people who are likely to see it. This boosts your authority as a place for information and inspiration, while simultaneously growing your company’s brand awareness, and reminding people that you’re an engaging, interested builder they might turn to when they decide to build their own home.
Pinterest can certainly be a bit daunting at first. It’s a bit of information overload, and it can be hard to tell what’s what when you first start. But, if you stick with it and continue to post rich, relevant content that those Pinterest users want to read, you’ll grow your following and boost your number of incoming leads in no time at all. For more information on boosting your social media marketing strategy, get in touch with the team at Evenbound. We’re here to help home builders boost their lead generation potential, and break into better markets. See how we helped one construction pro increase their average web traffic and streamline sales in the free case study below:
In case you haven’t noticed, the machines are getting smarter. And while we’re not at Terminator levels of intelligence yet, some of the tools we use to search and market every day have begun to understand search context and speech semantics. As Google’s search capability improves, search engine users are able to submit queries that are more natural. The average user these days feels totally comfortable asking Google a complete, complex question, because the search engine can now parce semantics, and is able to provide results that answer those questions directly. What does that mean for inbound marketers?
Basically, it means that our content can be more intuitive. As Google continues to make user-focused improvements to their algorithm, their search bots are favoring content that’s written for people over content that’s written to rank well. That means that keyword-stuffed content is definitely out, and it also means repetitive, keyword focused content isn’t going to be as valuable as content that’s genuinely helpful. Search algorithms have reached a point where they can understand what keyword your content is centered around, even if you don’t use that specific keyword anywhere in your blog. This is where topic clusters come in.
What’s a Topic Cluster, and How Can it Help Inbound Marketers?
Topic clusters are a new method of content marketing designed to capitalize on newer consumer search habits. Created and announced by Hubspot—a leading inbound marketing authority—topic clusters work to boost your website’s ranking power, and help your site users reach your content more easily. Topic clusters take note of new search algorithm behaviors, and propose a more effective way of tailoring your content marketing strategy for higher SERP rankings and better readability for search engines and human users.
If your company has a blog, implementing topic clusters can help you improve the authority of your website, as you simultaneously improve the user experience of your blog for your clients. Essentially, topic clusters are dedicated clusters of information that all relate to one central “pillar page.” Let’s use the Evenbound website as an example. We’ve been optimizing our blog to take advantage of topic clusters lately, and at this point, have our blog centered around 7 major topics, or pillar pages:
PPC and Paid Advertising
If you’re familiar with Evenbound, you’ll know that each of these topics is a service that we provide for our clients. Each one of these topics also has a dedicated top-level page on our website, that answers all of the basic questions a consumer might have about the topic. For us, each of these pages is a separate pillar page, forming the central point for each content cluster. The rest of our blog posts are linked to the pillar page they’re the most relevant to.
Inbound marketing is the pillar page. Cluster content would be any blog that’s related to inbound marketing, but gives our audience more in-depth information about a specific aspect of content marketing. Some cluster content for inbound marketing would include:
Content Creation Tools
How to Write a Content Calendar
An In-Depth Guide to Inbound Marketing
Why Blogging is Important
How to Shift Your Sales Team from Outbound to Inbound
Each one of these blogs then links back to our pillar page: Inbound Marketing
This method of organizing our content strategy helps search engines catalog our site. Since each cluster topic links back to the pillar page, we boost the authority of that pillar page. This organization strategy also helps search engines better categorize our site. Since each blog that’s related to content marketing links back to the content marketing pillar page, search engine bots can more easily crawl each of those pages, understanding that each blog that links to that pillar page will offer more, in-depth content about the topic of content marketing.
Implementing Topic Clusters
The point of topic clusters is to help you rank highly for keywords you have the most authority on. Before topic clusters, you may have chosen a keyword, and then written a number of blogs about that same keyword. While this used to work well in the past, with today’s algorithm, you’ll just end up with a bunch of blogs that are competing with each other for the same keyword. This makes it confusing for search engine bots to decide which of your pages deserves the higher rank, and it doesn’t do much to collectively boost the power of your website. With topic clusters, you can essentially pool all of the authority gained from each of your blog posts and content-rich site pages, for a higher rank overall. But, how do you do it?
Start with Pillar Pages
The best place to start building your content clusters is your pillar pages. These are going to be pages that provide a lot of information, but have a very general keyword. Don’t pick a page with a long-tail keyword here, go for something more generic that speaks to your target audience.
For example, one of our pillar pages is Inbound Marketing. The page provides a ton of content, and answers basic questions that anyone would want to know about inbound marketing, like what it is, how it works, and who uses it. If you’re not sure what a pillar page would look like on your website, think about the services you provide. Do you have a page for each of those services, explaining what it is, and how it works? If you’re a home services contractor, you might have separate services pages for roofing, decks, and kitchen renovations. Each of those pages would make a great pillar page to center the rest of your topic clusters around.
Brainstorm Cluster Topics
Cluster topics should be related to your pillar page, but should each be focused on a different, more specific topic. If you chose roofing for a pillar page, potential cluster topics might be: “how to fix a leaky roof,” “when it’s time to replace your roof,” or “10 ways to choose the right roof for your home”. These topics are all about roofing residential homes, but they offer your site viewers more information that’s relevant to their everyday questions about roofing.
Write, and Link
Once you’ve got some solid topics for your topic clusters, it’s time to write and post that content to your website. Don’t forget to link to your pillar page! The most important part of topic clusters is proper linking, because that’s what tells search engines that a blog is related to your pillar content, and helps ensure that the authority each blog gains is passed onto your pillar page. This is the best way to build your site’s authority, and make sure you’re ranking as highly as possible for the keywords that are most important to your company.
Pro Tip: Choose the same anchor text to link to your pillar page in every topic cluster post. For example, when we write subtopics for our Content Marketing pillar page, we always link to that page with the words “Content Marketing.” This helps your readers, and search engine bots, identify where the link will take them, and it can boost your ranking for those keywords.
Reorganizing an Existing Blog
What if you already have a blog, but you want to take advantage of this new, totally helpful, very powerful way of content marketing? Do you need to delete all of your content and start over?
Thankfully, no. But you will have to put a little time and effort into restructuring your content so that it all links together in a logical way. The more straightforward your internal links, the easier it will be for search engine bots to crawl and categorize your site.
Start With One Pillar Page
Decide what just one of your pillar pages will be. Then go through your blog’s existing content, and be sure to link any blogs that are relevant to that pillar page. If you have multiple blogs on the same topic, consider combining them together for one longer, more helpful blog that’s easy to find and offers a wealth of information to your readers. When you’ve made it all the way through your blog by combining similar posts, deleting duplicate information, and linking relevant content to your pillar page, then you can start on another pillar page!
Once you get the hang of it, topic clusters are actually surprisingly easy, and they can do a lot to help you boost your blog and website’s overall ranking power. It’s a new method of content marketing that capitalizes on current consumer search trends, and new search engine categorizing technology. By implementing topic clusters, you’ll be providing your site viewers with an easy-to-navigate content strategy that simultaneously boosts the search engine ranking of each of your pillar pages.
If topic clusters still seem a little intimidating, check out the helpful diagrams provided by Hubspot for a visual explanation of topic clusters, or get in touch with us! Inbound marketing is kind of our thing, so we’re always happy to help if you’ve got questions about your blogging or topic cluster linking strategy. If you’re looking for help with your inbound marketing strategy, see how we helped this company rise to the top with our unique strategy:
Whether you’re new to inbound marketing or have been in the game awhile, it never hurts to bulk up on your inbound knowledge. The inbound marketing industry has a ton of terms and vocab words that aren’t used anywhere else, so if you’ve always wondered what ROI or PPC stand for, we’ve got answers. Let this be your ultimate Inbound Marketing Vocabulary list, with simple definitions to some of the most common inbound marketing terms:
A method of testing different variables of your marketing materials to see which option encourages a better response from site viewers and users. A great example of A/B testing is trying out different colors on your call-to-action button to see which color gets a better response rate.
When it comes to inbound marketing, analytics are the numbers we monitor to see how our site and inbound marketing strategy is working. Site analytics tell you how many people have visited your website, where those visitors are coming from, and what pages they’re looking at. Analytics on social media posts and digital advertisements tell you how many people have interacted with your posts and ads. We monitor analytics to see which inbound marketing efforts are successful, and which could use a little bit more work.
B2B stands for the words “business to business.” This refers to a business that provides a good or service for another business, rather than for the average consumer. Manufacturers who create materials that other companies use to build a bigger object, like a car, are a good example of B2Bs.
B2C stands for the words “business to consumer.” This is the type of business that provides goods or services directly to consumers, like a clothing or grocery store.
A bounce rate is a type of analytic that measures how long a site visitor stays on your webpage. A short bounce rate means that people aren’t staying on your website for very long, and are “bouncing off.” We use this analytic to tell us which pages of our website could use a little bit more work to draw more viewers in for longer.
Also known as a CTA, a call to action is a button that encourages a site visitor to take an action, and become a lead. Usually a CTA comes along with a form that captures a visitor’s contact information. The CTA will encourage visitors to download a content offer, subscribe to a newsletter, or call a company for more information.
A click-through rate or CTR is the analytic used to measure how often people click through to your website or landing page from an ad or search engine. A higher click-through number means more people are making it to your site from your ad, and marks a more successful ad or landing page.
In inbound marketing, a conversion happens when someone who’s just casually visiting your site fills out an information form, clicks a call to action, and becomes a lead. They become a lead once you have their information, and the fact that they were willing to convert means they’re likely more interested in the product or service you have to offer.
A content calendar is a calendar that outlines your blog topics or content ideas for a certain period of time. Typically, a content calendar will include a post title, a description, a keyword, and a date that the content should be posted.
A newer term, content clusters are a way of organizing your content marketing strategy for optimal linking and client understanding. You start with a pillar page of content, which provides a general overview of one topic that’s important to your target buyer. Then, you link other, more in-depth content pages about that same topic to the pillar page. That way, visitors can choose what they want to know more about, or they can opt for a simple overview. It’s an easy way to organize content that makes sense for search engines and human readers.
Content marketing is one of the key ways to support a strong inbound marketing plan. It’s a way of putting helpful content out on your blog, your social media platforms, and in your emails that solves pain points of your target audience, and draws them further into your website, increasing the chances that they convert to leads.
Evergreen content is any kind of content, whether it’s a photo, blog, or infographic, that’s always relevant to your key buyer. This is content that doesn’t have a season and is always true and helpful. Evergreen content is a big part of an effective content marketing strategy because you can use it any time. It’s highly shareable, easy to link to, and the perfect content for when you need to get something out in a pinch.
Keywords are probably the most well-known inbound marketing vocab term, but they’re simply words you want to rank well for on search engines. For example, if you’re a local roofer, keywords like asphalt roof, GAF shingles, and roofers in MyTown, USA, would be relevant words you’d want to rank for. For an effective keyword strategy, you’ll want to do some research to make sure you’re ranking for words your target audience is searching for.
A landing page is the page site visitors “land’ on when they click through from a search engine or advertisement. Effective landing pages usually have a form and a call-to-action button so that they can easily convert site viewers to leads.
A lead is a site viewer that has converted by submitting their contact information. Typically, leads are established after they sign up for a newsletter or download a gated content offer, and have to submit their email address in return for the content.
Mobile optimization refers to the practice of ensuring your website and digital content show up attractively on mobile devices. It also refers to making your mobile site more indexable by Google’s search engines. Since more and more consumers are using mobile devices to search the web, mobile optimization is increasingly important.
Organic search result
An organic search result is one that shows up naturally on search engine results pages based on Google’s algorithm ranking. Organic results are not paid for, and organic results that show up on the first page of results are the most desirable, as they’re the most likely to receive clicks.
PPC stands for “pay-per-click,” a style of Google advertising in which businesses create ads, but only pay for the advertisement if someone clicks on it. For pay-per-click ads, you can bid on certain keywords that are relevant to your products or services.
ROI stands for “return on investment.” A relatively simple ratio, your return on investment is the money you net, minus the money you spend on your inbound marketing strategy. Inbound marketing offers a notoriously high ROI when implemented properly, because it doesn’t cost much, but can be leveraged to boost your revenue exponentially.
Your target buyer or target audience is essentially your ideal client. They’re the person who definitely needs your product or service, and has the funds to pay for it. Most inbound marketing strategies are formed around the pain points and lifestyle of each business’s target buyer or audience.
We hope this vocab list helps figure out some of the more difficult industry terms. If you’ve got any more questions about inbound marketing, whether you want to know how it works, or how it can work for you, be sure to get in touch.