5 Common Website Design Misconceptions

5 Common Website Design Misconceptions

5 Common Website Design Misconceptions

There are a lot of bad ideas out there about how websites are designed and the entirety of the web design process: about the difficulty, about the cost, and about what goes into the process.

There are a lot of factors to blame here, like our ideas about the internet being “free” along with DIY website tools trying to get user and media representations of people setting up websites in seconds. (Which just doesn’t happen, sorry.) Website design is infinitely more nuanced than that.

So to clear that up, here are 5 common website design misconceptions and the reality behind them.

Misconception #1: Web Design is Easy

No. Just no. 

Web design is a complex process, requiring a lot of knowledge and experience. Web designers need to know various programming languages like JavaScript and C++; various CMS like WordPress, Drupal, and Joomla; understand marketing best practices, like where to place calls-to-action (CTAs); understand internet user behavior, what they’ll respond to, what they click on; and have a strong understanding of visual design. 

Does that seem like a lot? It is. And it’s not something that just anyone can do well on the first try. Most web designers have all kinds of professional training, and the best ones have years of experience designing websites that not only look great but also work to pull in qualified leads. 

In addition, there is a lot of research that does into the design of a website in order to accurately reflect your company’s brand and voice and to do so in a way that appeals to your ideal customers.

Misconception #2: Web Design Shouldn’t Cost So Much

Web design shouldn’t cost so much. We hear it a lot. 

By that logic, nothing should cost as much as it does, and gas should still be a $0.36 per gallon like it was in 1970. Sounds nice, but it’s just not realistic. Good web design isn’t cheap, but the price isn’t unfair.

With web design, which is a difficult and complex process requiring advanced knowledge of programming languages, various CMS, and visual design, you get what you pay for. If you want beautiful and functional design, you have to be willing to pay the going rate.

If you skimp on design, you’re going to end up with a site that isn’t user-friendly, mobile-responsive, or attractive, and it’s not going to do much for you. Visitors won’t convert to leads on a poorly designed site, and what little money you put into the design won’t even be worth it.

A well-designed site, on the other hand, will delight visitors, provide them with a comfortable and seamless experience, and lead them to convert. Your website isn’t just a billboard for your company, and it needs to be doing more to drive sales, through conversions. A cheaply designed site won’t do that.When you put money into a good design, you’ll see the ROI of your decision in website conversions. Click To Tweet

It’s important to remember that web design is about more than making your website pages look pretty. It’s also about defining and embodying your brand in the online space. This means ensuring consistency with your existing brand standards, designing logos and images, and making other aesthetic decisions to represent your brand accurately and in a way that appeals to your existing and ideal customers.

Misconception #3: Designing a Website Shouldn’t Take This Long

This is one of the most  common website design misconceptions, and it goes hand-in-hand with “web design is easy” and “web design shouldn’t cost so much.” Web design isn’t easy, and a good design is going to take time, especially when you consider all that goes into it: designing the page structure, the images and design elements, the color scheme, the written content, and the functionality. 

 If a website really was just a digital version of a billboard, then yes, it would make sense that it could be designed in a day. But a website is infinitely more complex than that, which, of course, is a benefit. A website can do more, and it’s worth more as an asset. You need to be willing to invest the necessary time in the process to get the best result.

Misconception #4: Anyone Can Build a Website

We blame this one on the free-for-all days of the early internet and hosting platforms that promise they can help you build a professional-looking website yourself, with no expertise. 

There are a million DIY website tools out there being used by all sorts of people for various reasons. And while as someone who isn’t a web designer, you can probably make do with a free site on WordPress.com or Wix for your personal blog, that just isn’t going to cut it for a mid-size to large business.

Why do you need to hire a professional web design firm for your business site? First, the size and complexity of your site. A free website tool is great for a website with one or two pages, but your company’s site is going to have way more than that, in complex hierarchies. You’re going to want a professional’s help to ensure that pages are organized correctly and are easily, intuitively found by website visitors.

Additionally, DIY website tools will lack the functionality you need for a professional site. Features like plugins for collecting email addresses or visitor retargeting, an ecommerce platform, landing pages, or a custom theme to fit your brand guidelines aren’t available with a standard web design tool.

If you need anything more that standard blog posts or pages with text and images—which you undoubtedly will—you’re going to want a pro to build your site on a sophisticated CMS (content management system).

In regards to using a sophisticated CMS, the software necessary to build a robust, functional, and attractive website is not itself easy to learn or user-friendly, and at times, it can be confusing or difficult. Web designers have years of experience with various CMS and can navigate and manipulate them with ease. 

As a novice, it’s a website design misconception that you could build a high-quality, high-performing website by yourself. You’d need a lot of training, and trial and error, to get to the necessary level of competence. Certain programming languages may also be required to achieve your desired website appearance and function, with web developers will be well-versed in, but which is incomprehensible to those without web design experience.

Misconception #5: Web Design Should be Done In-House

We get it, you don’t want to pay someone else to do something you could do yourself. The thing is, website design isn’t something you should (or could) do yourself.

Yes, you have an IT department and they’re all geniuses with computers. That doesn’t mean they should be designing your website. Why?

IT and web design are vastly different specialties with less overlap than the non-techies think. Your IT team may not have experience designing websites at all, especially professional ones for businesses with many and varied needs.

Additionally, foisting a website design project onto your IT team is going to get in the way of them doing their primary and necessary function—keeping your company running.

Unless you’re at an extremely large, global enterprise, it just doesn’t make sense to hire a web designer or web design team for the one or two websites you need. If you have fifteen different branches with their own sites and are constantly growing, maybe you do need a team—but that’s not likely to be your situation. For medium to large organizations, the budget and the necessity of hiring a web design team isn’t there. 

We hope this blog helped clear up a few common misconceptions about website design! With these in mind, are you ready to build your new website? Let’s chat.

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5 Best Outbound Marketing Tools for Manufacturers

5 Best Outbound Marketing Tools for Manufacturers

5 Best Outbound Marketing Tools for Manufacturers

With the rise of the digital world and inbound marketing, outbound marketing can get a bad rap. While it’s no longer the only way to reach potential customers, it’s still an important part of any marketing and growth strategy, alongside inbound marketing practices. This outbound marketing shouldn’t be limited to traditional media like radio and newspaper ads, though, but should instead incorporate modern outbound tools. Here are 5 of the best outbound marketing tools for manufacturers and B2Bs.

#1 Social Media

You might think that social media is irrelevant to manufacturers, that it’s just kids sending pictures to each other, rich people hawking fad diets and scam music festivals, and your out-of-touch aunt leaving odd comments on status updates.

But that’s not entirely the case. Social media has huge potential for manufacturers’ outbound marketing efforts.

All social media platforms have some form of advertising, and most have multiple: boosted posts, banner ads, native ads, even direct messaging ads. Not only do they offer all of these kinds of ads, they provide some of the best targeting options for running your ad campaigns.

This is because of the nature of social media profiles—users indicate their demographics, location, and interests in their profiles, likes, and other platform activity. All of that activity can be used to target the audiences who are your desired market.

You might still be thinking that as a manufacturer, you’re marketing to businesses, not people.

But, if you’ve been doing any inbound marketing, you know that even to market to businesses, you have to market to people. There are certain people at your ideal client company that are key decision-makers with regard to your product, whether that is a product designer, a sourcing specialist, or a purchasing associate. You can absolutely market to those people with social media.

For manufacturers or other B2Bs, we find that LinkedIn is one of the best outbound marketing tools available. LinkedIn has very specific targeting options for ad campaigns, down to the specific companies and job titles at those companies that you want to target.

If you want to know more about LinkedIn’s outbound marketing potential, we’ve written about it, a lot. Check out The Definitive LinkedIn Guide for B2Bs and LinkedIn Ads and B2B Marketing to get started.

#2 Google

If you know anything about the internet, you know that getting people to your site means showing up on Google. While appearing in the organic search results for the keywords you want to rank for requires a certain amount of inbound marketing savvy—lots of good content, SEO optimization, keyword research, and so on—Google is also an outbound marketing tool.

Like social media platforms, Google has advertisements. And like social media, Google is ubiquitous. If you run Google ads, they’re going to be seen. Plus, Google Ads also have great targeting options by keywords, location, and even audience behavior.

Google Ads include two distinct types of ads: search ads and display network ads. Search ads are native ads (i.e., ads that look like regular search results but are actually ads) that appear at the top of the results page on searches for specific keywords you select.

If you look at the first two or three results the next time you search on Google, you’ll see that they are actually ads, and are designated as such.

Display network ads are banner and sidebar ads that appear on Google sites and sites they partner with, like local news sites, weather.com, and a host of other national and local organizations’ websites. These too can be highly targeted.

#3 Inbound Marketing Software

Does this seem like a contradiction? Probably. But the thing is, inbound and outbound strategies should always be working together, and not only can your inbound and outbound strategies support each other, but your inbound marketing software can also help you with outbound marketing efforts.

How? There are a few key ways. All of the tools incorporated in your inbound marketing software such as lead management systems, prospect reports, and analytics can be used by your sales department to make sales calls and direct mail campaigns more effective. These tools can also help you see which of your marketing content is most effective and with whom it’s effective, so your outbound marketing efforts can be more targeted.

#4 Email

Again, this might seem like double-dipping, since email marketing is generally considered an inbound marketing practice. But, again, it can be both. You send emails out rather than waiting for them to come in, and in our book, that’s outbound marketing. Click To Tweet

This isn’t just an email newsletter—that’s staunchly an inbound marketing practice. We’re talking about targeted email campaigns that nurture leads and bring them into the sales cycle. Using a targeted email campaign, you can push your brand, product, or service to a specific audience that has a genuine need and use for what you’re offering.

Creating valuable and targeted messages for intuitively segmented leads can yield huge results, especially when your campaigns provide the right information at the right time, without spamming or overwhelming your leads. Using email marketing effectively can transform it from just an inbound technique to a cornerstone of your outbound strategy.

#5 An Outbound Marketing Agency

A tool is anything you use to achieve a desired end state or goal. When it comes to outbound marketing, a full-service marketing agency with years of experience is going to be the best outbound marketing tool at your disposal. Especially as a manufacturing company that may not have a dedicated marketing department or any existing marketing efforts that fall outside the umbrella of sales, a marketing agency can help you reach the growth goals you care about most.

Manufacturers can seriously benefit from outbound marketing tools, especially as more and more of your target buyers trend online. For help developing an outbound marketing strategy that actually works, talk to Evenbound.

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Website Design Checklist: Does Your Site Have What it Takes?

Website Design Checklist: Does Your Site Have What it Takes?

Website Design Checklist: Does Your Site Have What it Takes?

Designing a new website can be a time- and money-intensive process, so naturally, when you do decide to redesign your site, you want to make sure that you’re getting your money’s worth and creating a beautiful and functional site that helps drive business growth.  If you’re designing a new website, here is a comprehensive website design checklist to help you see if your site has what it takes to attract visitors, convert leads, and foster growth.

✔️ Calls to Action (CTAs)

No website is going to convert visitors into leads without calls to action (CTAs). If you want your website visitors to do something, like enter their contact information into a form or to give you a call or to request a quote, you need to ask them to do that, and you need to make it an easy process.

CTAs are generally clickable buttons with text prompting a specific action, and they should appear in intuitive places on your site, like the top right corner, across your banner image on the homepage, or after useful blog content.

✔️ Landing Pages

A landing page is a page a website visitor lands on when they visit your site from a specific place or link. Landing pages are useful for directing visitors to content or actions that are relevant to them and that you want them to see, based on their behaviors and interests.

If you don’t have landing pages, your PPC ads are not going to get great results. If you just direct people who click on your ad to your homepage, they aren’t going to know what to do next, and they’re probably not going to do what you want them to do, which is likely to give you their contact information or get in touch with your company. A landing page limits visitors’ options and presents them with exactly the content and calls to action that are relevant to them and are therefore more likely to convert.

✔️ Great Images

So much of what we respond to is image-based (insert cliche about how 1 picture = 1000 words), that a site needs great images to compete. Gone are the days of irrelevant stock photos of people in business suits and pixelated images from a digital camera that someone in HR took at the company picnic. High quality, professional images of your facilities, products, processes, or people are going to be attractive to website visitors.

This is especially true if you’re in a B2C industry where they way your products or the results of your services look matter. For example, custom home builders need to have images of the gorgeous homes they build, because that’s what their website visitors want to see. These kinds of images are also perfect for social sharing across a variety of platforms, from Facebook to Instagram to Pinterest.

✔️ Mobile-Responsiveness

It’s 2019. Your site needs to be mobile-responsive. Click To Tweet More than 60 percent of all searches happen on mobile devices, and more than 77 percent of adults in the world own a smartphone. If your site isn’t mobile-friendly, you’re missing out on a ton of traffic.

Mobile-responsive design isn’t difficult to accomplish, either. Selecting a template for your design that is mobile-responsive will ensure that your content is readable on the tiniest of phone screens and the biggest tablet and that nothing is cut off or hidden to the far right where no one will scroll.

✔️ Fast Load Times

If your site takes too long to load, your design isn’t effective. According to HubSpot, most mobile users expect a website to load in less than four seconds. Not only that, but a one-second delay in page loading means a reduction in page views by 11 percent and a seven percent reduction in conversions. That’s a big deal.

To keep load times fast, make sure that you incorporate best practices, like enabling browser caching, optimizing your images and CSS, and controlling when external Javascript files load.

✔️ Blog

A good website without a blog is like a new car with no gas—it’s not going anywhere, and you’re not going to get to show it off. Click To Tweet Why? Because content is one of the main ways to drive organic traffic from search engines to your website.

In order to do that, search engines need to crawl your content and find keywords in your content. Search engines rank sites with more unique instances of a keyword and more regularly updated content higher, meaning those sites are more likely to be seen by searchers in the search results for that term and are more likely to get clicked on.

Besides that, a blog is an important way of marketing to your clients and establishing brand awareness and authority. Your blog content shouldn’t just be company updates (though you can include some company updates if you want!). It should address the specific problems, challenges, and stages in the buyer’s journey that your ideal clients are experiencing.

If you can provide content that answers their questions about your industry, product, or service, you’re more likely to show up in their searches, and when they do read your content, they’re more likely to find it useful and even convert.

✔️ SEO-Friendly

Your website should also be SEO-friendly. SEO (search engine optimization) is another critical factor in getting ranked by search engines and appearing in organic search results for your desired search terms. A good website is going to be SEO-friendly by incorporating keyword-targeted content, relevant, keyword-optimized image alt tags, and on-page SEO including site tiles, social media sharing buttons, title tags, etc.

✔️ Reliable CMS (Content Management System)

A custom web design that was hard-coded by a web designer or someone in IT is a bad idea for a lot of reasons. It’s difficult to maintain custom code, it requires a lot of skill and time to produce, and if the developer leaves the company on bad terms, your site could go with them.

That’s why every website should operate on a reliable CMS (content management system), such as WordPress or Joomla. (We use WordPress.) A CMS allows for multi-user access, a user-friendly interface for making changes and updates, design templates that are optimized for mobile, and a content publishing platform that is easy to use.

Did your site come up a little short after reading that checklist? We’d love to help. As an inbound marketing and growth agency, beautiful, functional websites are what we do every day. Let’s chat.

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Social Media Marketing vs. Social Media Advertising

Social Media Marketing vs. Social Media Advertising

Social Media Marketing vs. Social Media Advertising

TL;DR Social Media Marketing vs. Social Media Advertising

Social media marketing is any social media action you take that is unpaid. If you’re posting about your blogs, sharing info with your followers, or commenting in social media groups, you’re marketing. Social media advertising is any action you take on social media that is paid. From boosted posts to full-on ads to like campaigns, social media advertising is what you pay for. 

If you don’t know the difference between social media marketing and social media advertising, it’s okay to admit it. The distinction can be a bit confusing, especially if you’re new to the social media world or to digital marketing—especially since they’re sometimes used (carelessly) as interchangeable. There is a difference between social media marketing vs. social media advertising, and it pays to know that difference and to incorporate both into your overarching digital strategy.  

What is Social Media Marketing?

Social media marketing is a crucial facet of any digital marketing strategy today. It encompasses your business’s online profiles on social media platforms, along with the social media activity of those platforms: posting, liking, commenting, sharing, and so on.

Social media marketing begins with creating company pages or profiles on relevant social networks. The networks that you choose will depend on your industry; B2Bs will likely find LinkedIn to be the most relevant network, since they’re marketing to other business professionals, while home builders and developers might make use of platforms like Pinterest, Houzz, and Instagram to show off images of their homes and properties.

But it doesn’t end with just a page or profile. To effectively market using social media, interaction and engagement are key. Click To TweetYou need to interact with others on the platform by liking, commenting, and sharing their content, as well as by posting and sharing your own content. This will drive engagement, which is when others interact with your content—liking, commenting, sharing, and clicking.  

What kind of content should you share and post? 

Again, this depends on the platform and your industry. Industrial manufacturers may not have much luck posting photos of their products on Instagram. (Are the insides of factories usually very aesthetically pleasing? No.) But, they’ll have more success posting content about their processes, sharing their blog content, sharing relevant articles and news from industry publications, and posting infographics on LinkedIn. 

Twitter is great for sharing links, but because tweets are limited to 280 characters, it’s not the place for longform content. 

Instagram is designed for sharing images, and while you can use an image to promote a piece of content, you can’t link from a post directly. You have to include the link in your bio, which might not be the most effective way to direct people to that link. 

Why Do Social Media Marketing?

One of the major principles of inbound marketing is bringing your ideal customers to you. Since your ideal customers are using social media—everyone is—having a social media presence is a necessity if you want to draw in potential customers. 

Creating a community through social media marketing has some major benefits, like building brand awareness and helping to establish your industry reputation as an authority in your field. Also, it can establish your company as enjoyable to interact with, which can result in people converting to customers when they do need your company’s products or services.  

What is Social Media Advertising?

Social media advertising (also known as paid social) involves running paid ads on various social media channels, such as Facebook, LinkedIn, Instagram, Twitter, etc. These can include banner ads as well as native ads and activities like boosting posts or like campaigns. Social media ads are often charged on a pay-per-click (PPC) or cost-per-impression basis. 

You can use paid social to promote content, like a whitepaper or guide that your company or marketing agency has created. You can develop an ad around this content you’re offering, or boost the posts where you shared the content offer. This increases the reach of your content, which can lead to more website traffic and conversions of visitors to leads. 

Why do Paid Social?

Targeting

Promotional posts on social media don’t have a ton of reach on their own and aren’t likely to get a lot of organic engagement. Paid social allows you to specifically target audiences. This targeting is no joke, either. Depending on the platform, you can target audiences by criteria such as location, age, gender, search history, interests and activities, device use, even things like employer or job title. 

Since you’re paying either by the number of clicks or impressions (views) your ad gets, you want to ensure that you’re getting the most for your social media ad budget. You do this through targeting, which ensures that only the most relevant people (aka, your ideal customers) see your ads. This makes paid social a high-ROI advertising strategy. 

Additionally, the analytics that social media advertising platforms provide you can help better understand your audience and fine-tune your advertisements for better reach, engagement, and ROI.

Social Media Marketing vs. Social Media Advertising

Essentially, advertising is a form of marketing that uses advertisements, which are paid notices that appear on public platforms. Not all marketing is advertising, but all advertising is marketing. 

When we talk about social media marketing vs. social media advertising, however, we’re generally making a distinction between paid and unpaid methods of marketing using social media. Social media advertising refers to the paid methods (like PPC ads) and social media marketing the unpaid methods (like your social media posts and shares). Click To Tweet

Which is Better? Social Media Marketing or Social Media Advertising?

If you’ve read this far, you probably already know what we’re going to say: you need both. 

  • Social media marketing helps you build a community and foster relationships with current and potential customers—it’s a long game. 

  • Social media advertising puts your name/products/services/links in front of people who are looking for what you offer right now

Both of these strategies can generate leads and sales, and they aren’t mutually exclusive. Using social media for both its organic (unpaid) and paid methods of reaching your intended audience is simply the most effective use of the vast power of social media. 

Marketing vs. advertising: that is the question. Click To Tweet However, when you use both, you can optimize your results for the best possible outcome. Not sure you have the team to handle both advertising and marketing? Get in touch with Evenbound. We specialize in both inbound and outbound marketing and would love to help. 

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How to Use Google Ads: A Complete Guide

How to Use Google Ads: A Complete Guide

How to Use Google Ads: A Complete Guide

If you’re considering running any sort of PPC or other outbound marketing strategy, you need to be using Google Ads. It’s one of the best digital marketing tools available to any company and when used effectively, can yield huge results for boosting website traffic, generating leads, and making sales. 

Here’s the complete guide on how to use Google Ads so that you can take advantage of one of the best advertising tools on the web.

What are Google Ads?

Search Ads

Search ads are a form of native advertising that appears on search engine result pages. When a user makes a query, search ads that are relevant to the keywords used in the query will appear at the top of the page as a sponsored result. These search ads look very similar to the organic search results that appear below them on the page. 

Google Display Network

The Google Display Network is a network of sites from Youtube to Weather.com to your local news station’s website that partner with Google and host advertisements. Unlike paid search, these advertisements appear directly on sites in the GDN, in banners, sidebars, etc. Rather than appearing as search engine listings, they appear as clickable images, which you can design. 

The Google Display Network allows you to target audiences for your ads based on location, the sites they’re visiting, their search history, and remarketing lists. Click To TweetThese types of ads can help you reach internet users who have not yet searched queries relating to your keywords.

Why Use Google Ads?

Google Ads has a lot of great features, including comprehensive and relatively easy to understand analytics so you can gauge the success of your campaigns, optimize future efforts, and measure marketing ROI. You can target very specific audiences and appear in searches for critical keywords, as well as selectively bid on cost-effective keywords and targeting options to maximize your marketing budget and ROI. 

Not to mention, Google is the internet. Nearly all online searches in the US are performed using Google, and there are thousands and thousands of sites, local and national, in the Google Display Network. Google Ads will get your ads seen, no question.

How to Use Google Ads

 

Create a Google Ads Account

#1 Go to ads.google.com and select “Start now.”

 

#2 Select your main advertising goal.

 

#3 Enter your business name and website.

 

#4 Choose your geographic area.

 

#5 Enter your products and services.

 

Once you’ve entered all of this information, you’ll be ready to start your first campaign.

 

Create a Campaign

In Google Ads, a campaign is an overarching category containing ad groups. Ad groups are sets of keywords and associated ads.

Initial Setup

If you’re creating your first campaign immediately after entering your business information and creating your account, you’ll be taken right to creating your first campaign. If you’ve already created an account, log in to your account and click the + icon on the Campaigns page. 

From there, you’ll need to select the network you want your ad to appear on (i.e., search network or display network). Note that you can have your campaign run on both the search and display networks at the same time, or just one of those networks. You’ll also need to set a goal for your campaign (sales, leads, or website traffic are the options Google provides) and name your campaign.

Then you’ll select the locations where you want your ads to be shown. This can be general, like the whole US, or more specific, like the region, state, or city. You’ll also want to select the languages your potential customers speak.

Bidding

Next, you’ll be prompted to choose a bidding strategy. Since Google Ads are pay-per-click (PPC) ads, each time someone clicks on your ad, you have to pay for that. 

Bidding allows you to limit the amount you spend on your campaign for maximum ROI. The interface offers you many different bidding strategies depending on your campaign goals, including maximize clicks, maximize conversions, target page search location, target outranking share, target CPA, target ROAS, enhanced CPC, and manual CPC.

Then enter a daily budget for your campaign, based on how much you want to spend on that campaign.

Ad Extensions

You’ll then be prompted to enter start and end dates for your campaign, as well as ad extensions. 

Ad extensions are extensions of your ad: they allow you to include additional information like an additional sitelink, more business information (like hours or storefront location), or a phone number. 

 

Choose Keywords

Keywords are the key to effective Google Ads, and effective PPC ads in general. You’ll need to select keywords that are: 

  • Relevant 
  • Specific

The Google Ads platform has a keyword planner that can be useful in generating keywords. Under “Get keyword ideas” you can enter a related website or your product or service, and the keyword planner will suggest possible keywords. 

If you’ve already been doing some digital marketing or updating your website, you may already have a keyword strategy in place and have some specific keywords, based on research, that you want to target.

 

Track and Review Metrics

In the Ads interface, select the tool icon in the top right corner, then select “Conversions.” Then select the + button, then select the type of conversion you want to track: website, app, phone calls, or imported from another system. From there you’ll define and categorize your goals, and add a global site tag and event tag to your landing page to track the conversions.

To review your ad performance, start at the Overview page. You can customize the line chart that appears to show you the data that is most interesting and relevant to you, such as clicks, conversions, conversion rates, and cost per conversion.

The tiles below the chart display useful information and data trends, such as which devices are accessing your campaigns, or your campaign activity today compared to the average number of clicks over the course of the campaign.

Google Adwords is a powerful tool when used properly. If you don’t have the team to manage it, a digital marketing agency can help

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