SEO: we’re sure you’ve heard of it, because it seems to be all that anyone’s talking about when it comes to digital marketing or website optimization. And there’s good reason for that, since SEO is one of the singular most effective ways to increase both traffic to your B2B manufacturing site, and qualified leads converting from your site.
That’s why we developed this SEO checklist specifically for B2B Manufacturers.
If you’re looking to boost traffic to your site, increase the amount of qualified leads your site generates, and increase your overall ROI, SEO is the way to go.
Still don’t believe us about the effectiveness of SEO?
Well here’s just a few of the benefits you’ll see once you properly implement the best practices listed in our SEO checklist:
First and foremost, SEO best practices function to draw more people to your website. The fundamental point of SEO is to bump your rankings on search engine results pages, putting you closer to the top of that first page on Google, and boosting your site’s visibility along the way.
Help People Find You
Naturally, when you’re at the top of a Google search results page, you’re more likely to be clicked on. In addition to that, if you’re ranking highly for keywords related to your B2B manufacturing company, it will be easier for people to find you. Say someone didn’t remember your company name, proper SEO practices would ensure that when they typed in “B2B Manufacturer in [your area]” your company would come up first.
Attract Relevant Customers
SEO is very targeted. You can control and see the results of every minor change you make to your website, and you can gain insight as to what terms people in your market are searching for. By ranking well for exactly what your ideal client is searching for, you’ll be attracting more relevant traffic: people who can then be converted into qualified leads.
Build Trust and Credibility
SEO goes a long way in generating authority for your company. Most SEO best practices serve dual functions as in addition to boosting your traffic, they also help you build trust with the visitors that do end up on your site. The more people trust you and see you as an authority in your manufacturing field, the more likely they are to purchase from you.
The cost of implementing most SEO practices is very minimal, especially when compared with the relevant traffic and qualified leads that it generates. SEO is an investment, rather than an expense, and it provides a huge return. The best part is that the results are measurable, so you’ll be able to see exactly what you’re doing right, and what needs work.
Beat Paid Searches
Studies have shown time and time again that internet users are more inclined to click on organic results than paid search results. That means that when your website pops up on the first page of organic results, under the ad results, you’ll get more clicks than your paid ad would, for less money! And what puts you on that first page? Yup, SEO.
If you’re looking for any of the above benefits, SEO is the way to go. To learn more, get in touch with our team.