7 Content Marketing Strategies to Take Your Company to the Next Level

7 Content Marketing Strategies to Take Your Company to the Next Level

Lead Generation

Content marketing tends to get a bad rap. First of all, it’s hard. It takes a lot of effort, and no matter what type of content marketing strategies you’re invested in, you need a writer to make it happen. 

As a content strategist and writer myself, I could be a little biased in my love for content marketing, but study after study has shown that content marketing is one of the most effective inbound marketing methods to take your company to the next level when it comes to digital presence, lead generation, and most importantly to you — ROI. 

Once you have a good content marketing strategy in place, it can provide some of the highest returns, with very little investment on your part. With all of those awesome benefits in mind, then how do you get started with content marketing? 

Are there some strategies that are better, more proven, or easier than others?

We say yes. 

While nearly all forms of content marketing are effective, there are a select few that are proven to drive serious results, especially when implemented and executed properly. We’re here to talk about those seven. Use the menu below to jump to the strategy you’re most interested in, or read all the way through for everything you’ve ever needed to know to set your company apart from the competition with intuitive content marketing strategies. 

7 Content Marketing Strategies to Take Your Company to the Next Level

#1 Blogging Strategy

Blogging feels like a given, but we’re going to talk about it anyway because it’s that important. If you want to up your company’s digital presence — that is, rank ahead of key competition, be the first in search results, and more — you need to blog, and you need to blog with intention. 

Start by developing a true blogging strategy. Do keyword research and figure out which search terms are:

  • Relevant to your business
  • Highly searched
  • Easy to rank for (that is, they have low competition for organic search results)
  • Interesting and useful to your ideal buyer personas

Then, develop a blogging schedule and strategy around those keywords. When you’re developing a blogging strategy to stick to, keep these best practices in mind:

  • Blog regularly (on a monthly or weekly schedule)
  • Write blogs that satisfy a buyer persona’s pain point or question
  • Ensure that your content creation structure makes sense. This is important for SEO and ranking purposes. See this blog on topic clusters for more information there. 
  • Write blogs that are long enough to satisfy readers and search engines alike. We recommend at least 1,000 words.

If you blog regularly, on topics that are relevant and useful to your ideal buyer personas, you’ll start to see results. And if you’re honest, and your information is actually helpful to those ideal buyer personas, you’ll keep rising up through the SERPs for those keywords that matter most to you, and your ideal buyers. 

#2 Email Marketing Strategy

If blogging is how you leverage content marketing to reach strangers, then email marketing is how you leverage content marketing to reach leads you already know. 

Email marketing gives you a decided advantage when it comes to nurturing leads through to close: 

  • You already have the lead’s contact information
  • You have a general sense of what they’re looking for — which product or service they’re interested in
  • You likely know what company they work for
  • You know that they already have at least some interest in your company — they did give you their email address, after all. 

Use this information to your benefit. Email marketing is about strategy. Given what you know about your contacts, what information will they need to keep moving towards closing a sale?

And, considering that many email marketing tools allow you to automate workflows, you can use these features to set up email workflows and let the tools do the work for you. While you can’t quite forget about your workflows, you can check back on the analytics and optimize as you go. 

Email marketing is one of the only tools that allows you to market directly to people who are already interested in the products or services you’re offering. If you’re looking to boost your digital presence and close more deals while you’re at it, a solid email marketing strategy is a must. 

#3 Social Media Marketing Strategy

If we’re talking about taking your company to the next level, we have to talk about social media. 

There’s no better way to get the word out about your company, and build a brand and personality, than on social media. And remember that building your social media presence is about more than just getting likes and comments. The more followers you have, the wider reach the rest of your content will have. 

Your social media marketing strategy should be just as calculated as your blogging strategy — it’s a common misconception that keywords don’t apply to the wild west of Facebook, Instagram, Linkedin, and Twitter. 

That’s not true, especially for a platform like Linkedin, where people are searching for companies and employees by the keywords you’re already trying to rank for. For a killer social media marketing strategy check out this post, and keep the following tips in mind: 

  • Follow a regular posting schedule
  • Curate content that’s specific to each platform. What resonates on Instagram isn’t what resonates or is appropriate for Linkedin.
  • Vary your topics. Don’t just talk about what’s happening in your office or promote your blog posts. Share great posts from other industry leaders, share fun content when appropriate, and make sure you’re curating an interesting feed for followers.
  • Incorporate your keywords where it’s relevant. Don’t spam your followers with unnecessary hashtags, but do be conscious about what terms you’re using in social media copy. 

If your company is new to social media, we always suggest starting small. Pick one platform, like Linkedin or Facebook, and put all of your efforts into building a following there. When you feel comfortable managing one platform, and you feel like you have a handle on how to get and maintain followers, you can expand into additional platforms. 

#4 Video Strategy

Video is hands-down one of the best ways to engage visitors. 

People love video content, search engines love video content, and you should love video content, too. 

That said, we know that developing a video strategy can be a little scary. It’s a much more involved process than writing a blog post, and it takes more time and money than any other content marketing strategy out there.

Remember that you don’t always have to produce professional-quality videos. While you might invest in professional help for videos that are going up on your website, a simple how-to video can be done on a smartphone, as long as your audio quality is good, and you have plenty of natural light. 

It’s true that video is a lot of work. It’s usually one of the last content marketing strategies that companies tend to invest in, for that reason. But if you’re really looking to stand out online, video is a surefire way to do it. Don’t take my word for it, though. Here are a few stats that should convince you, if I haven’t already:

Okay, so not only are most marketers already using video content, but one-third of all the internet activity online is spent watching video. Put that with the fact that video is highly shareable, and that most marketing professionals report it as having a very high ROI, and you really can’t go wrong. 

We live in a visual culture. 

People are watching videos constantly. 

Most millennials would prefer to watch a two-minute explainer video that tells them about your services, rather than read about it. 

Investing in a quality video strategy will boost your digital presence far beyond your competitors. Just make sure you’re transcribing all of your videos, so search engines can rank that valuable content for you, too. 

#5 Content Offer Development

One of the most tried-and-true content marketing strategies to exist in the digital world is content offer development. Plain and simple, content offers work. 

When you take the time to put together a valuable resource that someone interested in your product or service genuinely wants or needs, it’s going to pay off. 

Since we’re content marketing strategy fiends, we’ve tested, written, rewritten, and retested about a million content offers. I can tell you with confidence, nothing converts leads better than a quality content offer. 

So what does this do to grow your company? 

Well, if you have an awesome content offer, you can share it around social media and promote it on your email marketing strategy. It’s great for your company’s digital presence in that way. But, if we’re talking big picture, which we should be, content offers are what get you leads. 

If someone is interested enough in what you have to say that they give up their email address, they’re a qualified lead. 

And when your content offers are drawing in qualified leads, your company is going to see some growth. 

But how do you develop content offers that work?

Think about the questions you get the most often.

What holds people up from making a purchasing decision? Do they have trouble deciding between your products? If so, create a product comparison guide. Are they on the fence about how much of a difference your service will make for their company? Create a content offer that talks about the specific benefits your service provides. 

Develop content offers for specific stages of your buyer’s journey.

You know who your buyer personas are. You know what they’re looking for. You should know the places that they tend to fall out of the buyer’s journey. Whether they get stuck comparing your product to a competitor, or they just can’t decide if your service is worth the money, develop content offers that speak to those specific stages of the buyer’s journey. 

When you have at least one content offer for the awareness, consideration, and decision-making phase of the buyer’s journey, plus content that nurtures potential leads through some of your most common sticking points, you’ll start seeing more leads convert, in less time. 

Only gate the content offers that matter most. 

No matter how many content offers you’ve developed, make sure you’re only gating the ones that matter most. 

The new, most effective trend in digital marketing is to leave most of your content offers open to the public. Instead, you can offer those content offers as downloadable PDFs. This works to help you weed out unqualified contacts. Readers who are really interested in what you have to say, and want to take your offer home with them to read again, are likely to download the PDF and give you their contact information.

While you can still gate a few content offers — like checklists or product pricing guides — try to make your content as accessible to leads as possible, while still giving them the opportunity to give you their contact information. 

#6 Targeted Landing Pages

If we’ve said it once, we’ve said it a million times — your home page is NOT a landing page. You’ve dedicated time and effort to a specific, relevant content development strategy that’s designed for multiple buyer personas — why would you send them all to the same bland, basic landing page?

They don’t have the same goals for your company, they don’t have the same needs, and they’re not all at the same place in the buyer’s journey. Targeted landing pages are one of the most effective content marketing strategies you can implement to directly improve your company’s digital ROI. 

Don’t take my word for it though. This company increased online ROI by 60%, just by optimizing their landing pages. 

That’s so easy! Landing pages are some of the shortest, most simple pages of content. Just write a lot of them, and develop them with specific keywords in mind, and you’ll start to see some serious results. 

Before we get off the landing page rant train, let’s just close with one more example. 

Say you’re scrolling through Instagram, and an ad comes up for a really awesome hoodie. It’s exactly what you’ve been looking for, and you’re ready to make the purchase. But when you click the ad, instead of being sent directly to that hoodie’s product page, you’re sent to the Amazon home page. 

What a disappointment. 

Are you going to search through Amazon’s massive website to find that specific hoodie and checkout while you’re on your 10-minute coffee break? Yeah. Didn’t think so.

That’s all targeted landing pages are. Pages that offer your ideal buyers exactly the content they were looking for in the first place. Invest just a bit of time in landing pages that are targeted to specific buyer personas and specific content offers, and you’ll start to see results. 

#7 Content Promotion Strategy

Our final content marketing tip is to have a content promotion strategy. All of your other content marketing strategies — your blog, your social media, and even your email marketing — won’t mean much if you’re not working to get the word out. You should spend at least as much time promoting content as you do creating it. 

When it comes to content marketing, you can do all the work of building and developing an awesome content marketing strategy, but if you’re not drawing people into your website to read your content, you’re not going to see the benefits you were looking for. Here are a few ways to take your content promotion strategy to the next level:

  • Cross-Channel Promotion. Promote your blogs on social media channels. Add social media buttons to the bottom of your email newsletters. Share your email subscribe link on social media, at the bottom of blogs, etc. You’re creating content in a variety of channels, as this blog has shown. Make sure your followers know about all of the opportunities you’re offering them to read more amazing content. 
  • Search Engine Optimization. The better optimized your site and content are, the more likely you are to boost organic traffic coming to your site. And when you have more traffic, you have a greater potential for leads. Check out this blog for tips on ensuring your content is following SEO best practices. 
  • Paid Search Advertising. If you’re just getting your content marketing strategy up and running, paid search is a great way to draw in the traffic you need now, without waiting for your site to organically come up in SERPs. Make sure you’re only bidding on relevant keywords, and stick to a budget, but with a little help from paid search, you’ll start seeing the traffic you’ve been looking for. 
  • Boosted or Paid Social Media. Boosted social media posts and paid social media promotion is a great way to get your social media marketing strategy off the ground, too. Boosted posts help ensure your content is reaching all of your followers. Social media ad campaigns can help you expand your reach, by getting more likes, more followers, or just getting the word out about your company.

Start with one or two of these content promotion tactics, and see how they work. Then, make sure you’re adding them to your content marketing strategy and schedule. When you’ve scheduled in time to focus on content promotion, you’re more likely to make it happen.

Content marketing is tough. It takes a lot of work and it takes a good writer — or three. If you don’t have a writer on staff, or if you’re just not sure how to jump into more content marketing strategies, we can help. Get in touch with the Evenbound team for more information, or check out the case study below to see exactly how we’ve helped our clients stand out from the competition with killer content marketing strategies.

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Building Better Landing Pages With HubSpot

Building Better Landing Pages With HubSpot

Lead Generation

When it comes to nearly any digital marketing strategy, landing pages are absolutely essential. The way you build, track, and optimize your landing pages can make or break your lead generation strategy, which is why we’re going to talk about building better landing pages using HubSpot’s landing page tool. But first, let’s make sure we’re all starting on the same page (no pun intended):

What is a Landing Page?

A landing page is any web page a visitor lands on when they navigate to your website from somewhere else. Technically, a landing page could be any page on your website — your home page, a blog, or a services page. But if you’re doing digital marketing right, your landing page is an important lead capture tool that looks a little something like this.

What’s On a Good Landing Page?

We’ve covered just about all there is to cover when it comes to building a landing page, so if you’re looking for more in-depth information about what a landing page is, why you need one, and what a good one looks like, check out these awesome blogs for more detailed information:

To give you a quick refresher, just know that a great landing page has these four key elements: 

  • Attention-Grabbing Title
  • Helpful, Concise Content
  • Interesting Imagery
  • Easy to Complete Contact Form

These four elements make up the basic design of an awesome landing page.  

What Does HubSpot Have to do With Building Better Landing Pages?

If all you need is a title, content, an image, and a contact form, then how hard could building a landing page be?

Honestly, the design and build of your landing page is just a small component of a great landing page. The goal of any landing page is not just to get you leads, but also to give you information about the overall success of the product, offer, or event you’re promoting with this landing page.

Okay, So How Can I Use HubSpot to Build Better Landing Pages?

Now that we know why we care about HubSpot landing pages, let’s get into the nitty-gritty of building a better landing page with HubSpot. HubSpot offers a ton of features with their landing page tool, so while we won’t cover every single one in this blog, we will cover the features most important to the success of your lead generation and digital marketing strategy. Let’s start with our favorite benefit of HubSpot’s landing pages:

Optimize with Detailed Reporting

HubSpot’s best landing page feature is the detailed reporting they offer. You can assign landing pages to a specific campaign (more on this next), attach a landing page to a workflow, and generally just see everything you’ve ever wanted to know about how your visitors and leads are interacting with your offers, products, and events. A HubSpot landing page report looks a little like this: 

While HubSpot’s reporting is interactive, this image still gives you a great initial feel for how much data you can receive.HubSpot can tell you exactly how many views, submissions and new contacts that landing page delivers. Click To TweetIt will also tell you where those views, submissions, and contacts are coming from, whether that’s organic traffic, referrals, direct traffic, etc.  

You also get a bunch of helpful information that tells you how people are reacting to the landing page, like what the page’s bounce rate is, what its exit rate is, and how long (on average) people spend on that landing page. All of this data can help you improve your landing pages for even better performance.

For example, let’s say your bounce rate is really high. That tells you that people coming to your landing page aren’t getting what they thought they were going to get. Maybe your landing page is still connected to an old ad or an old social media post that’s no longer making the same offer.

You can use HubSpot’s reporting to see where the visitors to that landing page are coming from and troubleshoot your high bounce rate from there. Now that’s optimization made easy.

Inbound Marketing Tools that Improve your HubSpot Landing Pages

In addition to offering you in-depth data and reporting on the performance of your landing page, HubSpot has really geared their landing page tool to help inbound marketers succeed. Their landing pages are paired with some exceptionally robust inbound marketing tools that make your landing pages work for you, without you putting in a ton of extra work. This is where the HubSpot landing page feature really starts to flex its muscles.

Here are just a few of the tools we love to use when we create our own HubSpot landing pages:

Add to Workflow

You’re into marketing automation, right? Us too. HubSpot makes it really easy to associate any new landing page with an existing workflow. Just click the “Add to Workflow” button, and any contact who completes the landing page form will immediately be entered into the workflow of your choice. This is great when you’re building landing pages for specific content offers or webinars geared to just one buyer persona.

Send a Follow-Up Email

That all-important follow-up email. Let’s automate it. HubSpot also offers another easy button you can click to send a follow-up email immediately after a lead completes your form. You can develop the follow-up email however you like, but it’s a really important tool to keep those new leads in your sales funnel.

Add to Campaign

 If you’re on the inbound marketing train, you identify potential leads according to their buyer persona. You’ve developed a number of marketing campaigns geared specifically to each of those personas. Easily add a new landing page to any of those campaigns, and track that landing page’s performance in relation to that campaign. This sets you up to get all of the reporting data you need to see how successful your product, offer, or event really is.

SEO Help

One thing we don’t touch on a lot with landing pages is how they help with SEO. The quality of your landing page is one of the big factors Google and other search engines use to determine the quality of your ad. So, if you’re directing a paid search ad to one of your new HubSpot landing pages, you’ll be happy to know that HubSpot makes on-page SEO a breeze.

Custom URL

Easily create a custom URL for your landing page. While any landing page’s URL will default to whatever your page title is, HubSpot makes it easy to change your URL to a more custom option.

This is great when you’re trying to get a particular keyword in there or shorten the URL up so it’s easy to for potential leads to remember or share on social media.  

Meta Description

It’s easy to forget about a meta description when you’re developing landing pages. Since they don’t hold a lot of content, they don’t jump out as an SEO ranking opportunity.

But, writing a quality meta description that tells both visitors and search engines what your landing page is about can be that extra step that sets you apart from the competition.

HubSpot’s landing page builder has an easily accessible meta description field that allows you to write and save a custom meta description to fit your new landing page, so you reap all the potential SEO benefits. 

Quick, Intuitive Layout with HubSpot Templates

Of course, we couldn’t talk about building better landing pages with HubSpot without talking about their handy, fast design features. Whether you’re not comfy as a web designer in your own right, or your in-house designer just doesn’t have time to crank something out every time you need a new landing page, you really don’t have to worry when you’re using the HubSpot landing page tool.

HubSpot offers a variety of landing page templates, or, your in-house designer can develop one or two landing page templates, and you can build out unique landing pages from each of those templates. Either way, you benefit from a beautiful, high-quality design that puts your offer front-and-center, without taking up your entire day.

Simply choose the template that best fits your landing page, and make sure it has those critical four elements we talked about earlier:

  • Title
  • Copy
  • Image
  • Form

Setting up a landing page is as easy as choosing a template, filling in your information, and hitting the publish button.

Simple Drag and Drop Design

Last but not least, we just couldn’t leave this blog alone without mentioning HubSpot’s easy drag and drop landing page builder. While it might not sound like a huge feature, the amount of time it will save you makes it worth mentioning.

When you build your landing page in HubSpot, you can easily add and move around modules on your landing page with a simple drag and drop. Each module will snap into place on your template, making for a flawless design in a fraction of the time it would take you to manually build a page. Whether you’re adding fields to a form, reformatting your landing page’s imagery, or working to get that headline just right, HubSpot’s tools make it easy to develop an intuitive landing page in just a few minutes. 

And that’s our spiel on HubSpot landing pages! If you’re looking for a landing page builder that offers fast, intuitive design, reporting and seamless connectivity for your existing digital marketing strategy, you really can’t beat HubSpot. 

Their landing pages are fast and fun, and you really won’t find better data reporting with any other tool. Combine that with the fact that you can easily connect any HubSpot landing page with an existing campaign, automated workflow, or follow-up email campaign, and you’ve got a robust tool that can help you get way more out of your landing pages.

Not sure if HubSpot’s right for you? No worries. Evenbound is a HubSpot Gold Agency Partner, and we’d be happy to show you the ropes. Get in touch with our team for a quick run-through of HubSpot’s tools, and an honest consultation about whether the platform is right for your company.

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Lead Generation Tips and Tricks for SMBs

Lead Generation Tips and Tricks for SMBs

Lead Generation

Everybody is looking for new leads, but sometimes it seems like there are only a few ways to draw them in, and for SMBs with smaller budgets and specific locations, lead generation can be tiresome work. If you’re looking for great ways to jumpstart lead generation for your SMB, you’re in the right spot. Let’s talk about a few lead generation tips and tricks for SMBs that will actually work.
We’re going to start by first looking at how you convert leads. When it comes to any business — small, mid-sized, and even huge corporate companies — there are really only three key ways to convert leads through digital marketing:
  • Content offers
  • Calls-to-action
  • Landing pages

If you’re in the digital marketing game, you probably have all three of these tools, and you’re probably using them to convert your leads as often as you can.

But, while content offers, calls-to-action, and landing pages convert leads, the rest of your digital marketing strategy does the actual work of guiding the right potential leads towards those conversion opportunities.

You can have all the landing pages and content offers you want, but if you don't have any traffic coming to your site, you're not going to see the lead generation you're looking for. Click To Tweet

For SMBs, this aspect of lead generation is quite possibly the toughest. You can have picture-perfect conversion opportunities, but if you don’t have the traffic, you’re not going to see results.

And drawing in a ton of qualified traffic can be easier said than done. Not only are you competing with other local SMBs in your industry, you likely also have to go up against corporate giants who have more manpower and budget than you. This is where strategic digital marketing comes in. 

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We’re going to break down 8 lead generation tips and tricks for SMBs, that will help your small-to-midsized business stand out from larger competition and draw in the leads that will help your company grow. It all starts with your target buyer.

#1 Identify Your Target Buyer

The first and best way to make sure you’re generating only the leads you want, and none of the leads you don’t, is to identify who you want to sell to.

Odds are, your product isn’t for everyone. There is a specific industry, a key job title, or type of person your product or service is right for. Where do they live? What do they want? What do they do?

Understanding your target buyer through and through will help you implement lead generation tactics that are accurate and specific. And the more accurate your targeting, the less you’ll spend to get the best results.

 

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#2 Leverage Social Media

One key lead generation tip every SMB should take advantage of is social media. It doesn’t matter whether you’re a mid-sized manufacturer or a small local lumber supplier, social media is an inexpensive way to build awareness throughout your community. 

We’ve provided a ton of resources about how SMBs can get ahead on a variety of social media channels, (see this blog, this blog, and this article about Social Media Marketing vs. Social Media Advertising) but at the very least it’s worth it to create accounts on platforms like Linkedin, Facebook, Twitter, or Instagram. Start with one, if your company doesn’t have any yet, and build from there. 

We recommend starting with Facebook and LinkedIn if you’re planning to do any social media advertising. Both of these platforms make advertising easy, and they have powerful targeting abilities that can help you create effective ad campaigns, without spending more of your budget than you’d like. 

#4 Create Targeted Content

Today’s consumer wants content that is specific to their concerns. The best way to boost lead generation for the leads you actually want is to create content that is very targeted. General solutions aren’t going to help those potential leads. 

A lot of times we’ll hear from clients, “well, we don’t want to give all of that information away because [insert reason here: you don’t want your competition to know, you don’t want clients to solve their problems, you’re afraid if you give information away, they won’t call your sales team, etc.].”

The fact is that if you’re not educating your potential leads with content that truly answers their questions and solves their problems, you’re not going to get any leads. 

Today’s consumer will not contact a salesperson until they’re 80% of the way through the buyers cycle. Until then, they want to find the information that answers their questions and empowers them to make an educated decision about why your product is their best option. 

When you’re creating that content, your company will be the first your ideal consumer contacts when they’re ready to make a purchasing decision.

#5 Focus on Quality over Quantity

If lead generation is your SMB’s goal, quality should always be your priority. You can write a million short blog posts and not see a single leads from all of your posts. You can also write a million general blog posts and end up with a million leads, but none of whom are good sales fits for your company. 

If you want to generate quality leads, you need to generate quality content. 

Consumers can spot an unhelpful, keyword-stuffed, general blog post from a mile a way. They can also pick out a quality blog post, just as easily. 

If you’re creating content that’s focused on keywords, but doesn’t really say anything, you’re not going to see the lead generation you want. Why?

Because content creation is about more than lead generation. It’s also about setting yourself up as an authority in your industry. 

When you’re putting out the best, quality, in-depth content in the industry, people are going to start looking to you for answers. When people look to you for answers they can trust, they’re also going to look for you when they decide they need your product or service. 

When you create quality content, you boost your SMB’s lead generation capabilities threefold. 

  • You are able to draw in quality leads with great content that ranks well.
  • You set yourself up as an authority in the industry. More consumers turn to your SMB when they have questions about the product or service you offer.
  • You boost your company’s awareness. As an authority in the industry, who is providing quality content, more people are going to refer potential leads to you, and more potential leads are going to turn to your company, just because they’ve heard your company name around.

In the end, quality content keeps delivering quality leads. The more great content you put out, the more qualified leads you’ll generate in the long run. A great content creation strategy works like a snowball effect — the more great content you put out, the more qualified leads and brand awareness you generate. The more leads and awareness you have, the more authority you build. 

#6 Always Include a CTA

If there was a golden rule of lead generation, “always include a CTA” would be it.  

Why? Because a CTA gives you the chance to convert a lead. And worst-case scenario, the lead doesn’t click on it. You have nothing to lose by including a few relevant CTAs with every blog post, whitepaper, or helpful article you put into the world. 

Your calls to action should always provide something useful to your readers, like more information about the topic they were just learning about, or a free consultation or audit of their company. 

#7 Give Things Away. For Free

Gated content still has its place in the digital marketing world, but it’s not the end-all-be-all way to generate leads. In fact, more customers prefer companies who are offering up the content they want, with no strings attached. 

A new popular lead generation trend is to develop long-form, ungated content. Then, instead of putting the gate on your content on the site, you offer a PDF version of that long-form content, so people can take it home with them and read it at their leisure. 

This is a really great tactic to get you contact information for just the leads who are really interested in what you have to say or sell. While a lot of unqualified leads might give up their email to download a gated content offer, only the leads who are genuinely interested in your content are going to download the PDF and take it home with them. 

#8 Track Your Leads

This is the last tip we’re going to cover, and while tracking your leads doesn’t necessarily help you generate leads, it is an important point to end on.

All of the work you’re putting into lead generation is real, and it’s going to deliver you results. The worst thing to happen is to get all of those amazing leads, and then not have anywhere to organize them and keep track of them. 

We understand that SMBs don’t always have the budget to invest in an expensive CRM, but there are a lot of free CRM options that will help you keep track of the leads that are coming into your website, and that stick around to learn more. Our personal favorite is HubSpot, of course, but do some searching around to find an option that’s right for your company. 

Lead generation for SMBs can take a bit of strategy, but it doesn’t have to blow your budget.

When you approach lead generation with a clear picture of the leads you actually want, and who are likely to purchase your product or service, you’ll be able to put your effort towards just the tactics that will draw those ideal clients in. Strategic digital marketing is the best way to get the local leads you want, at a price that makes sense for your company. 

Looking for a little more help? These blogs have answers:

We can help too. Get in touch with the Evenbound team to chat about your lead generation strategy. And for more information about how we generate leads for SMBs, be sure to check out the case study below:

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10 Inbound Marketing KPIs You Should Be Tracking

10 Inbound Marketing KPIs You Should Be Tracking

Even if you don’t know what the term inbound marketing KPIs means, you probably already know what they are. Here in the inbound marketing world, KPI is short for Key Performance Indicators. You might just know them as metrics. Tomato, tomahto.

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Just kidding — it doesn’t really matter what you call them, so long as you use them. 

 

Inbound marketing KPIs, or metrics, provide your best estimate of success. They tell you how well your marketing efforts are working and what results they’re producing. They can also tell you where your marketing strategy could use work. 

 

While there are dozens of KPIs to measure depending on what your marketing, sales, and growth goals are, here are a few of the KPIs that every team with an inbound marketing strategy should be keeping track of:

#1 Qualified Leads

You want leads. Who doesn’t?

 

But, not all leads are created equal. There are leads you’re actually interested in — leads who are a great fit for your product or service. And there are leads you’re not interested in — leads who aren’t a good price fit, don’t really need your product, or who aren’t ready to buy. 

 

The qualified leads KPI tells you exactly how many qualified leads you’re getting. Sounds basic, but qualified leads vs. plain ol’ leads is key.  

 

Even if your campaign is seeing a relatively low number of leads, but all of those leads are highly qualified and likely to close, then you know you’re doing something right.

 

That’s a much better sign of an effective campaign than one that delivers a ton of leads who never convert into prospects or sales. 

#2 Organic Traffic

Inbound marketing is built (loosely) on an “if you build it, they will come” mindset. At its core, the inbound marketing methodology believes that if you are putting out the right, helpful content that speaks to your target audience and that is optimized for the way your consumers search, then you will draw in the right leads. 

 

Organic traffic is one of the best inbound marketing KPIs to measure your website’s success in drawing in the right people

 

The organic traffic KPI is an oldie, but a goodie. It’s been around for a while because it’s relatively easy to track, it’s straightforward, and it can tell you a lot. The higher your organic traffic rate, the more your content is resonating with the right people. When you have a high organic traffic number, you know that your content marketing strategy is working to 1) place you ahead of the competition in search rankings, and 2) speak to your ideal audience. 

 

And when you’re drawing in big numbers of organic traffic, it means you’re getting a whole bunch of leads without paying for them. Major win.

#3 Social Media Traffic

Social media traffic is also a great inbound marketing KPI to watch because it can help you figure out which platforms are best to focus your efforts on. 

 

These days, there are tons of social media platforms. They’re all great for engaging new potential clients and keeping your existing clients in your inbound marketing flywheel. But, not every social media channel works for every company or industry. 

 

By monitoring the traffic coming to your website from social media, you can determine:

 

  • Which channels are driving the most traffic and the most leads to your site
  • How many conversions you’re seeing through social media channels
  • How much website traffic is coming to your website from social media

 

This inbound marketing KPI helps you determine which channels are delivering the most qualified visitors who stick around and tend to read your content or convert into leads. And when you know that Facebook is the one delivering you 15 new leads every month, while Pinterest has delivered none, you can invest more money in your Facebook strategy, and forget about Pinterest for now. That’s marketing optimization at its finest. 

#4 Time-on-Site

If inbound marketing is your focus, the time-on-site KPI is an important one to keep track of. Again, the point of inbound marketing is to teach and engage new potential clients and qualified leads with content that solves their pain points and answers their questions.

 

The time-on-site KPI tells you how much engagement your content is getting. 

 

If you have a long average time-on-site, then your visitors are browsing around. They’re reading your content and navigating deeper into your website.

 

 A short time-on-site is a good indication that it’s time to change something up. Consider adding a different image or a different content offer on your front page. Change up your calls-to-action and make sure you’re really working to answer the questions your ideal buyer is asking the most. 

#5 Time-on-Page

Time-on-page is just as important as time-on-site. Though it might sound obvious, the time-on-page metric measures how long a site visitor spends on a particular page of your website. 

 

This is an especially useful metric if you’ve been working to incorporate pillar pages, or are working on developing longer-form content. 

 

The time-on-page inbound marketing KPI can give you insight into which pages are keeping your readers' attention, and which might still need a little work to retain their concentration. Click To Tweet

 

It’s not easy to get readers in the digital age to stick around for long, so when you start to see pages with lengthy time-on-page metrics, you’ll know your content marketing strategy is working. 

#6 Bounce Rate

On the opposite side of the time-on-page coin, you have bounce rate. As an inbound marketing KPI, bounce rate means what percentage of people make it to a page on your site and bounce right off, or navigate away immediately. 

 

The bounce rate metric is useful for everything from a web design standpoint to understanding if your landing pages are working properly. 

 

If you have a high bounce rate, your visitors probably aren’t resonating with the particular page they’re being sent to. 

 

Are they bouncing off of a landing page? Consider taking out some of the required fields on your form. Maybe tighten up the content a little, and take away the navigation bar. 

 

High bounce rate on a piece of content? Your hook might not be strong enough, or your content might not seem like it’s offering enough information. Add in an exciting first paragraph, make sure you have plenty of eye-grabbing, but informational headers, and check to make sure that your content is actually saying something. 

 

High bounce rate on your home page? Maybe you’re not being clear enough about what you do. Consider changing up your headers, adding in new visual elements like images or video, and see if that KPI starts to improve. 

#7 Conversion Rate

Conversion rate is one of those KPIs you hear about all. the. time. 

 

That’s because it can tell you quite a lot about your inbound marketing strategy. 

 

Like bounce rate, conversion rate is used in a variety of contexts. It can be used when talking about a landing page, about an ad, or even about how many site visitors convert into leads. 

 

In its most basic form, a conversion is defined as a lead or prospect taking a desired action. Click To Tweet

 

That could be downloading a content offer, clicking over to your site from an ad, or even closing on a sale. 

 

No matter what version of the conversion rate metric we’re talking about, it’s always important to track, because it tells you how effective your campaign is. 

 

If your weekly newsletter has a high number of content offer conversions, for example, that shows that you’re doing a great job of nurturing those email subscribers closer to a sale. 

 

If your landing page has a low conversion rate, that might be a sign that what you’re offering isn’t attractive enough, or that you’re asking too much in return for what you’re offering. 

 

Conversion rates are always important to follow because they tell you more than just how many people are seeing an ad or a page or a content offer. They tell you how many people are actually interacting with that item. And engaged visitors are leads

#8 Customer Acquisition Cost

Your customer acquisition cost KPI is a measurement of how much it actually costs your company to acquire a new customer. For most companies, it’s more expensive to pick up a new client than it is to retain an old one. But your customer acquisition cost (CAC) can tell you more than that. 

 

It can also tell you if your marketing strategy is effective. If you’re spending thousands of dollars on Facebook and Google Ads, but you’re only bringing in one or two new customers, then you’ve got a pretty high CAC, and it’s probably time to change something up. 

 

For example, if your outbound marketing strategy isn’t converting at the right CAC, you might want to invest more heavily in inbound marketing. 

 

Your CAC can also be used to help calculate the overall ROI of your marketing campaign. We’ll talk more about that later, but read this blog about Calculating Marketing ROI for more info. 

#9 Lifetime Value of A Customer

Just as your CAC tells you how much it costs to acquire a customer, the Lifetime Value of a Customer tells you how much you earn from a customer over the term of their engagement with you. To figure out the overall value of a customer, check out the following equation:

 

(Amount of average sale per customer) x (Average number of times a customer buys per year) x (Average retention time for a typical customer (whether that’s a year, a month, or more))

 

Typically, the lifetime value of the customer shows you how important it is to keep nurturing leads, even after they’ve closed on a sale. On average, most companies find that it’s more expensive to acquire a new client than it is to retain consistent business with an existing client.

#10 Return on Investment

Return on Investment (ROI) is the KPI that everyone wants to know. We probably don’t have to tell you that you need to be tracking it, because who isn’t?

 

But, we do have to include it on this list because it truly is one of the most telling inbound marketing KPIs that exists. 

 

Your return on investment tells you how much you're actually making, compared to how much you're spending on your inbound marketing campaign. Click To Tweet

 

This is an important metric if you’re trying to convince your boss that inbound marketing is legit, but it’s equally important after you start using inbound marketing. 

 

The ROI metric tells you when your efforts are paying off, and when you might be spending too much on an effort that’s not performing. 

 

Let’s say, for example, you still take out a Yellow Pages ad. That costs you a few hundred dollars each time you place the ad. For the sake of simplicity, let’s say you never get any referrals from that Yellow Pages ad. In this situation, there is virtually no ROI. You’re spending money on a marketing effort that isn’t returning any revenue. 

 

So, you see that your Yellow Pages ad isn’t working out. You decide to take the money you would’ve spent on that ad, and use it to hire a content writer to start your blog. After a few months, you have a ton of leads calling in, and they’re all referencing information they saw on your blog. 

 

When you close on some of those sales, for more than you spent on the content writer, you have a positive ROI. 


In the end, if you’ve got a great ROI percentage, then you know your marketing strategy is working. If you’re spending more than you’re making, or if you’re not seeing a great return on your marketing strategy, it’s probably time for a change. 

 

Check out this blog from Impact for more information about calculating your marketing ROI. 

Deciding Which Inbound Marketing KPIs to Track


As you probably know, there are way more than just 10 inbound marketing KPIs to track. But, if you’re just getting started with the inbound methodology, these 10 are some of the most important, and the easiest to make sense of. 

If you’d like to learn about more inbound marketing KPIs you can track to better optimize your marketing strategy, or if you’re interested in an inbound marketing agency, let us know. We can help you determine which KPIs make the most sense for your goals, and we’d be happy to explain a little bit more about the inbound marketing methodology, too.

 

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What is a HubSpot Partner Agency, and What Can They Do For You?

What is a HubSpot Partner Agency, and What Can They Do For You?

If you’ve been considering investing in HubSpot’s CRM for your business, you know it’s a huge, robust tool. If your company can implement those tools effectively, you’ll definitely start to see results in the length of your sales cycle and the growth of your company. But, that’s the problem.

The HubSpot platform offers so many tools, and if you’re thinking about choosing one of their paid subscriptions, you might be worried that your team won’t be able to learn and implement them correctly, and in a reasonable period of time.

That’s a realistic concern. That’s also where a HubSpot Partner Agency comes in.  

What is a HubSpot Partner Agency?

If you know what HubSpot is, you might know a little about their Partner Program. Essentially, it’s a program offered to marketing agencies who already use the HubSpot platform and who are dedicated to the inbound marketing methodology.

Marketing agencies apply to be a partner, and once HubSpot accepts them, they’re given additional sales and marketing training, direct account managers through HubSpot, and a bunch of other tools they can use to provide better service to their clients.

Each HubSpot Partner Agency is ranked according to HubSpot’s tier system. The higher a company’s tier, the better the services they provide, and the more clients they have helped to use HubSpot successfully for themselves.  

Are There Different Types of HubSpot Partner Agencies?

Yes.

As you probably already know, there are tons of different types of marketing agencies. As long as they use HubSpot and approach marketing with an inbound mindset, an agency can apply to be a HubSpot Partner. That means that there are all different kinds of HubSpot Partner Agencies available to you.

Some, like us, are full-service agencies who handle inbound marketing, web design, email marketing, content marketing, paid search, social media advertising, and more.

Others might have a focus in one specific area — they might just design websites, they might just offer inbound marketing consulting, they might specialize in sales support, etc.

So, if you’re considering choosing a HubSpot Agency Partner it’s good to remember that we’re not all the same. You’ll have to do a little digging, and probably a  bit of interviewing to find an agency that fits with your culture and with your company’s overall goals.

But before we get to choosing a HubSpot Partner Agency, which we’ll talk about in a later blog post, let’s talk about what a HubSpot Partner Agency can actually do for you.

What Can A HubSpot Partner Agency Do For You?

Since HubSpot has more than 2,500 partner agencies, there must be some benefit to hiring them. But if you’re new to HubSpot, or if you’re already using HubSpot, you might not know exactly what a HubSpot Partner Agency can do for you, and how their services can benefit your company. Let’s talk about that. Here are 3 benefits that come from hiring a HubSpot Partner Agency:

HubSpot CRM Support

This one might seem obvious, but it’s important. As a HubSpot partner agency, your marketing agency can help your team better use the HubSpot CRM and all of its bundled tools.

If you don’t have HubSpot, a partner agency will help you onboard, will teach your team about all of the tools, and will walk each member of your team through the CRM, step by step.

If your team is already using HubSpot, a partner agency will help you figure out how to optimize that use. They’ll look at your analytics, talk to your sales and marketing teams, and implement new strategies that help you perform even better, across the entire platform.

The HubSpot CRM is an impressive tool, but it does take a little bit of work to master. Partnering with a HubSpot Agency minimizes that work, and essentially gives you a HubSpot coach who’s on-call anytime you need help.

The other bonus of working with a HubSpot Partner Agency is that you have a direct line to HubSpot support.

When you’re having trouble figuring out a new tool, or are troubleshooting an issue in the system, your agency can either help you fix the problem themselves, or talk directly to their HubSpot account managers for a quick resolution. This is a lot easier than working through customer service on your own, as partner agencies are one of the few who have their own direct line to HubSpot itself.

Exceptional Inbound Marketing Service

The benefit of using HubSpot in the first place is its impressive, powerful tools. The HubSpot CRM offers advanced analytics tracking and reporting, email tracking, blog publishing, social media publishing, and more. With all of these tools and the metrics that go with them, your marketing agency can offer you a much better overall marketing service.

Essentially, hiring a HubSpot Partner Agency is a two for one deal. Click To Tweet

You get the expertise of a marketing agency — their web design support, their unique inbound marketing strategies, the tools they use to deliver quality inbound marketing service, and their team of experts — plus all of the additional tools and organization that the HubSpot CRM offers.

Sales Alignment Support

When you work with a full-service HubSpot Agency Partner, you get more than just a bunch of cool tools and marketing advice. You also get sales support, which isn’t something you see from every marketing agency out there.

Inbound marketing methodology relies on the idea that for the best possible results for overall company growth, your sales and marketing teams have to be aligned.

To address that fact, the HubSpot CRM offers a vast suite of sales tools that work hand-in-hand with marketing tools, to help you get both teams on the same page, and working towards your company’s growth goals.

Working with a HubSpot Agency Partner takes those benefits just a step further. The HubSpot Partner Program offers partners training in both sales and marketing. That means your HubSpot Agency Partner (if you choose a full-service agency) is trained to coach not only your marketing team, but your sales team as well.

They can provide tools, content offers, and training that help your sales team shorten the overall sales cycle, and close on more, qualified leads. Combined with HubSpot Sales tools like lead and deal tracking, automatic notifications when a lead opens an email or lands on your website, and targeted email workflows, that’s a huge step towards company growth.

Our Experience As A HubSpot Gold Partner Agency

On a personal note, we’ve found this piece of sales and marketing alignment, specifically, to be one of the most helpful, and most popular services that we now offer our clients. As a HubSpot Gold Partner Agency, our clients love that we’re able to help with their marketing strategy, but they’re finding even more success now that we’re able to coach their sales team and teach them how to use the marketing content that we’ve been developing for years.

This really is one of the biggest benefits for our clients, and we’re seeing it produce some real results. Instead of just helping our clients get found, and get the qualified leads they want, this sales support has helped us teach our clients what to do once we deliver those qualified leads. And with that information and training, plus HubSpot’s user-friendly sales tools, they’re able to grow incredibly.

WHAT YOU GET:

HubSpot, HubSpot Support, the Marketing Agency You Were Looking For, and the Sales Coaching You Weren’t

In the end, the reason companies choose to partner with HubSpot agencies is because you get a whole lot of tools and expertise rolled into one deal. Here’s what you get:

  • The HubSpot CRM, plus all of its tools. That means blogging, social media publishing, landing pages, content offers, marketing campaign metrics, traffic metrics, lead tracking, email tracking, and more, all in one platform.
  • HubSpot Support. A company who can walk you through each and every one of HubSpot’s tools. They can use the tools for your benefit, and they’ll teach your team how to use them, too.
  • A Marketing Agency. This is what you were looking for in the first place, right? A marketing agency who can handle the more complicated aspects of digital marketing, from developing a new inbound-focused website to writing your blog posts and content offers, and setting up your ad campaigns.
  • Marketing and Sales Support. This is usually the benefit people are most surprised by. When you hire the right HubSpot Partner Agency, you get more than just a marketing team. You also get sales support that can completely turn around the way your company nurtures and closes leads. If you’re looking for company growth, this is the benefit that should be most important, and most exciting, to you.

Is a HubSpot Partner Agency Right for You?

While a HubSpot Partner Agency isn’t right for everyone, it is a great choice for companies who don’t have a marketing team, who need help finessing marketing strategy, and who are looking to streamline overall business operations, from marketing through to sales.

If you’re interested to learn a little bit more about whether a HubSpot Partner Agency is right for your company, don’t hesitate to reach out. As a HubSpot Gold Partner Agency, we’ve got plenty of info and would be happy to share with you more about how the partnership works.

And if you’re ready to hire a partner agency? We’ve got the experience and the expertise to help your company onboard to the HubSpot platform, and keep your business growing with marketing and sales support.

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Inbound Marketing Automation [How to Generate Leads in Your Sleep]

Inbound Marketing Automation [How to Generate Leads in Your Sleep]

Imagine a world where you were generating leads, even while you were offline, away from your desk, and yes, even sleeping.

Believe it or not, it really is possible to generate leads without lifting so much as a finger.

Seriously. No more cold calls. No more knocking on doors. No more elevator pitches. When done properly, you can delegate most of that awkward, uncomfortable and usually frustrating outreach work to your website and your marketing strategy. The solution is marketing automation.

What is Marketing Automation?

Neil Patel says, 'Marketing automation is the process of using software and technology to optimize, automate and measure repetitive online marketing tasks.' Click To Tweet

Basically, it’s the process of using technology to automate marketing tasks that you would otherwise want to do yourself. The computer does it, so you don’t have to.

Most often, we think of marketing automation in the form of email workflows — you have a prospect’s contact information, and they’re sent a series of emails based on the landing pages they’ve viewed and forms they’ve submitted on your website.

Hot Tip: While there are tons of other forms of marketing automation, we’re going to stick with email workflows as our example for this blog, because they’re easy to conceptualize, and because most companies, even SMBs, use some form of email marketing.

While you do have to set up those workflows and optimize them occasionally, once they’re working it’s a set and forget tactic that allows you to generate and nurture leads whenever your leads are cruising your site.

It’s important to note that In the past, there’s been some really terrible marketing automation.

One look at the inbox of your junk email is the perfect example of marketing automation gone wrong. Hundreds of emails shouting at you about sales, last-minute deals, and “just for you” promotions that you really just don’t care about. It’s a nightmare.

While this is an example of marketing automation, it’s not good marketing automation. Tactics like this favor a quantity over quality approach that doesn’t deliver the “qualified leads in your sleep” results you’re looking for.

This is where inbound marketing automation comes in.

What is Inbound Marketing Automation?

Inbound marketing automation is any type of marketing automation tool that is applied with the inbound marketing methodology in mind.

It’s important to remember that inbound is a methodology. It’s a practice and a way of marketing that is actually helpful to your potential clients. The inbound methodology is not a tool.

Marketing automation, however, is a tool you can use to make the inbound marketing methodology come to life.

For example: Inbound methodology tells us that we need to deliver highly relevant, personalized content that answers the questions our leads are asking, even before they ask them. That’s what you’re supposed to do, what inbound methodology dictates.

Inbound marketing automation is the tool that makes that action happen.

Inbound marketing automation allows you to deliver personalized emails to individual leads with content they are likely to be interested in, based on all of their previous interactions with your website and your marketing/sales team.

This ensures the delivery of content with context, fulfilling the inbound consumer’s need for relevant content that answers their questions and solves their challenges. Best of all, it does it while you’re at home still brushing your teeth.

Check out this HubSpot video for a really clear explanation of what inbound marketing automation is, and why it is so effective for today’s consumers.

hubspot-inbound-approach-to-marketing-automation

The Inbound Approach to Marketing Automation

Why Use Inbound Marketing Automation?

Did we mention generating leads in your sleep? Hello, longer lunches and going home on time.

But in all seriousness, marketing automation is a key tool for inbound marketing because the inbound methodology is so customer-focused. Here are a few key ways inbound marketing automation makes your life easier.

Inbound Leads Aren’t Always Ready To Buy

Inbound marketing does a great job of drawing in qualified leads who are a perfect fit for your product or service. But, they’re not always ready to buy.

The inbound methodology puts a heavy focus on developing content that’s suited to leads in all stages of the buyer’s journey, which means you’re going to get a lot of leads in the awareness and consideration phases who will likely need/want your product, but who aren’t ready to buy yet.

Instead of having your sales team hound them with calls and emails, inbound marketing automation offers a simple, effective tool to keep those leads moving through the buyer’s journey.

Your automated workflows can send them relevant, interesting content that speaks to their stage of the buyer’s journey, as well as their particular industry or position, keeping them from dropping out of your sales funnel and moving them closer to a sale.

Inbound Leads Have Diverse Interests and Needs

If you’re one marketing or salesperson, you probably don’t have time to analyze the unique interests of every lead that comes in on your own. This is where technology comes in handy.

With a quality CRM, you can set up workflows and content delivery systems that automatically send the right content to the right leads, at the right time.

You still have to lay a little bit of the groundwork, by telling your CRM which leads fit into which personas, and where they are in the buyer’s journey, but after that, the system can manage that lead on its own.

That saves you thousands of emails, and it provides the leads with a better experience. They’re getting information and content that’s relevant to their experience and their challenges, and you don’t have to work as hard to make it happen.

Inbound Leads are Content Hungry

We’ve talked a lot about the modern consumer. The short version is that today’s consumers are content hungry. They want to watch videos, read reviews, analyze comparison blogs, and truly learn about every product and service they think about buying.

As a sales or marketing person, you don’t have the time to have all of those conversations, and more importantly, your leads don’t want to talk to you yet. The modern consumer wants to do their own research before they’ll even consider giving a company a call or letting them know they’re interested.

Inbound marketing automation solves this dilemma.

You can still deliver great content about your product or service to those qualified leads, without scaring them away or making them feel like you’re being too pushy by using marketing automation.

With inbound marketing automation, your leads are getting the content they need to complete their research, and you don’t have to lift a finger. Even better, by simply handing over the content that your leads want without a whole lot of trouble, you’re earning their trust.

And when you have a lead's trust, and they're ready to buy, they're going to buy from you. Click To Tweet

How You Can Implement Inbound Marketing Automation

Inbound marketing automation has some pretty attractive benefits. But how do you get it, and how do you set it up so you can roll into work at 10 with Starbucks in hand?

The best way to implement inbound marketing automation is to get a CRM. If you don’t have one, check out our blog about what to look for in a CRM, and choose your favorite.

We like HubSpot because it’s really easy to use, it’s less expensive (read: they have a version of the software that is totally free) than many more traditional platforms, like Salesforce, and it’s got all of the tools we like, plus they regularly add new tools when they see a need.

It’s possible to do a bit of marketing automation with an email service, like MailChimp, for example, but if you’re looking for legitimate results, you should really go with a CRM.

If you’re not sure about the process yet, we really recommend the free version of HubSpot. It’s a great way to learn how to implement a little marketing automation, and it’s always free — so you don’t have to worry about spending a lot of money learning a tactic you’re not sure you’ll use.

Once you have your CRM, you can get started with inbound marketing automation.

We’ll explain how to to that in-depth in another blog, but if you’re looking for a how-to right now, check out this page from Neil Patel, this guide from Moz, go back and click on that video we linked above, or just give us a call. We’re always happy to walk you through it.

And if you know you want to use inbound marketing automation, but you don’t want to fiddle with it yourself, we’d love to help.

We use inbound marketing automation every day for ourselves and for our clients, so we’ve gotten pretty good. Whether you’re looking for a little content, a completely new campaign, or even help getting set up in HubSpot, we’ve got the resources to help you. Get in touch.

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