5 Outbound Lead Generation Best Practices
Here are 5 outbound lead generation best practices you can use to implement intuitive, successful outbound marketing strategies that aren’t disruptive, and deliver the leads your sales team wants.
01. Develop Accurate Buyer Personas
- How old they are
- What their job title is
- What industry they work in
- What their personal life looks like
- What their personal and professional goals are
- What challenges they face
02. Create Targeted Messaging
03. Complete Quality Keyword Research
- If you’re looking to drive sales and conversions, look for keywords that show buyer intent. These are usually highly-specific searches, like your exact product number, or a brand name. A search like “Size 9 Women’s Nike Training Shoes” is one with great buyer intent. The person typing in that query knows exactly what they want, they just have to figure out where to buy it.
- If you have a smaller budget, choose long-tail keywords. These keywords typically have a lower bid cost but can deliver more qualified leads. Though you’ll probably see fewer clicks on the keyphrase I used above than something like “women’s shoes”, the clicks you do get will be much more qualified.
- Look for high search volume, low competition. These keywords will be cheaper to bid on, but with a high search volume, you’ll still get in front of plenty of potential leads.
04. Manage Up-to-Date Contact Lists
05. Choose the Outbound Marketing Platforms that Best Serve Your Lead Generation Goals
- Email Marketing. Can deliver qualified leads that close, but you first need a list of contacts.
- Facebook Advertising. Great for raising brand awareness and driving leads to your website, but less likely to deliver immediate sales.
- Instagram Advertising. Delivers brand awareness, but not as great at driving conversions.
- Google Advertising. Delivers qualified leads to your site, and depending on the keywords you bid on, can produce great conversion and close rates.
- LinkedIn Advertising. Delivers highly qualified leads, and gets you in front of the professionals you want, but can be more expensive, with a lower likelihood of conversion.