Marketing in Minutes
Marketers are busy people (we know them because we are them). As the world of digital marketing and growth strategy is ever-changing, we've got your back. We're here to help you keep up with everything from "What's up with Google's latest update?" to "What is RevOps?". Listen to Marketing in Minutes every weekday for quick, easily digestible digital marketing updates, tips, and tricks!
All Episodes
50: How Can I Address Miscategorized Direct Traffic?
Welcome to another episode of Marketing in Minutes. I'm Colby Klusterman, your host and senior account manager at EvenBound. In this episode, I sit down with Ben Johnson, our director of client services and SEO expert, to tackle the complex issue of miscategorized direct traffic. We explore what direct traffic is, why it often gets miscategorized, and how this can impact your data accuracy and decision-making. Ben shares actionable insights on identifying and addressing the root causes, from missing Google Analytics codes to incorrectly tagged marketing campaigns. Tune in to learn how to maintain clean data and prove your marketing ROI effectively. Don't miss these valuable tips to optimize your website's traffic analysis.49: What's a Content Style Guide & Does My Company Need One?
In this episode of Marketing in Minutes, I dive into the essentials of a content style guide with Mackenzie Dieter, Director of Content Strategy at EvenBound. We explore what a content style guide is and why it's crucial for maintaining consistency across all your company's written materials. From defining your brand's voice, tone, and style to including key messaging and formatting specifics, we cover everything you need to know to create a comprehensive guide. Mackenzie shares insights on how a content style guide can boost credibility and align your brand's vision. Whether you're starting from scratch or updating an outdated guide, we offer actionable steps to help you get started. Tune in to discover why every company should have a content style guide and how it can benefit your team. Don't forget to rate us on Apple Podcasts and Spotify.48: How Do I Craft the Perfect Email Subject Line?
No matter how much we try not to, it seems like we’ll always judge books by their covers — and same goes for your audience judging emails by their subject lines. Luckily our Senior Marketing Manager, Kolby Kloosterman, is here to offer tips on how to make those subject lines pop and boost email engagement!47: Is Instagram Worth It For Business?
Instagram is a great platform for staying up to date on your friends’ adventures. But is it a worthy investment for your business? Evenbound Senior Account Manager, Kolby Kloosterman, is here to help you figure that out! Disclaimer: Kolby has A LOT of fun managing our Instagram account, so her opinion may be a little biased…