eSafety
Evenbound’s SEO + Paid Search Strategies Combine To Deliver Qualified Traffic and Leads in the Face of a Crowded Industry
As more and more industries turn to digital marketing to grow their businesses, the internet becomes increasingly crowded. While SEO has never been easy, these days it’s harder than ever for companies, especially SMBs providing a business-to-business product or service, to rank above their competition for the keywords and phrases they know will draw in qualified traffic and leads.
This case study examines how Evenbound helped one mid-sized B2B safety training company build the digital authority they needed to rank ahead of their competition. Our comprehensive digital marketing strategy, which made use of both inbound and outbound marketing tactics, delivered the following results:
%
Increase in New Users
%
Increase in Conversions
Total Conversions
Background
eSafety is an environmental, health, and safety consulting company offering a Learning Management System (LMS) that allows their clients to train and report on employee training online. The eSafety LMS is a useful, affordable training tool that eSafety continually updates to provide the very best training and functionality for their clients.
The Challenge
Building A Platform For Growth With A Comprehensive Digital Marketing Strategy and a New Website to Support It
Before eSafety began working with Evenbound, their website was not optimized for search engines and wasn’t working to convert leads. While they were interested in aspects of digital marketing, they didn’t yet have a comprehensive strategy in place that could draw in qualified traffic.
The Evenbound Strategy
Increasing Traffic and Leads with Search Engine Optimization and Targeted Paid Search Campaigns
Search Engine Optimization
Inbound Website Design
Conversion Optimization Tools
Extensive Keyword Research
Lead Capture
Targeted Paid Search Campaigns
- Designed and launched a new, responsive website that fully supports a full suite of inbound marketing tools.
- Completed extensive keyword research to identify the best paid, organic, and strategic keywords for eSafety’s new digital marketing strategy.
- Developed search engine optimized website content that would help the eSafety website rank for organic and strategic keywords.
- Deployed highly-targeted Google Ad and paid search campaigns.
- Ensured high quality on and off-page search engine optimization.
- Implemented conversion optimization tools like calls-to-action, landing pages, and content offers designed to capture qualified leads.
The Results
A Growth Platform Powered By Strategic SEO Delivering Qualified Traffic and Leads
Following the implementation of our comprehensive digital marketing strategy, eSafety is seeing remarkably improved traffic, coming from both organic and paid sources. Most importantly, the new website is working to convert that traffic into qualified leads that the eSafety team can contact and close. Our success is measured best by:
- 40% – Increase in new users
- 32% – Increase in sessions
- 75% – Increase in conversions
- 32% – Increase in conversion rate
- 1587 – Total conversions
Serious Results. Serious Fun.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
Contact
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Serious Results. Serious Fun.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
Contact
hello@evenbound.com
616-215-0626
41 Washington Ave. #390
Grand Haven, MI 49417
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Sign up for our monthly newsletter.