Overview

As more and more industries turn to digital marketing to grow their businesses, the internet becomes increasingly crowded. While SEO has never been easy, these days it’s harder than ever for companies, especially SMBs providing a business-to-business product or service, to rank above their competition for the keywords and phrases they know will draw in qualified traffic and leads.

The Challenge

Building A Platform For Growth With A Comprehensive Digital Marketing Strategy and a New Website to Support It

Before eSafety began working with Evenbound, their website was not optimized for search engines and wasn’t working to convert leads. While they were interested in aspects of digital marketing, they didn’t yet have a comprehensive strategy in place that could draw in qualified traffic.

eSafety needed a website that showcased the unique capabilities of their LMS, setting them apart as an authority in the industry. They also needed a website that could work for them. eSafety wasn’t seeing much in the way of site traffic, either paid or organic, and their existing site didn’t have the capacity to convert any of the traffic they did see, into leads. Our challenge was to create a website that could stand out from the competition while supporting a comprehensive digital marketing strategy that would deliver the right traffic, and convert the right leads.

The Evenbound Strategy

Increasing Traffic and Leads with Search Engine Optimization and Targeted Paid Search Campaigns

The new website succeeded in putting eSafety in league with their top competitors to rank for relevant strategic and organic keywords. With high rankings for those keywords, eSafety is now pulling in a much higher volume of qualified traffic, and their new conversion optimization tools are working to convert that qualified traffic into leads and prospects. Evenbound’s highly-targeted paid search campaigns are delivering the additional qualified leads that eSafety needs, at an exceptional value.

The Results

A Growth Platform Powered By Strategic SEO Delivering Qualified Traffic and Leads

Following the implementation of our comprehensive digital marketing strategy, eSafety is seeing remarkably improved traffic, coming from both organic and paid sources. Most importantly, the new website is working to convert that traffic into qualified leads that the eSafety team can contact and close. Our success is measured best by:

Thanks to our ongoing on and off-page SEO efforts combined with a robust paid search strategy, our tactics are delivering a massive influx of qualified leads. The new eSafety website works to keep those leads on-site with relevant content and videos that answer those leads’ questions.

Our conversion optimization tools, like calls-to-action, unique and optimized landing pages and attractive content offers contributed to a 74.7% increase in conversions in a year over year comparison. In the month of April 2018, eSafety saw 71 conversions on their site, while in April 2019 they saw 124.