What is HubSpot? A Plain English Guide to HubSpot’s Software

What is HubSpot? A Plain English Guide to HubSpot’s Software

What is HubSpot? A Plain English Guide to HubSpot’s Software

If you’re at all interested in inbound marketing, you’ve probably heard of HubSpot. They’re a leader in the digital marketing industry, and their blogs, videos, and certification courses are pretty popular. While you might know who HubSpot, the company, is, it’s a little harder to know what HubSpot, the software, does.

There’s a lot of industry jargon thrown around, and to be fair, HubSpot is a huge platform; it’s hard to outline all of its capabilities in just one sentence. Since we use HubSpot every day, we thought we’d take a shot at breaking it down for you. Here’s our plain English guide to getting started with HubSpot: what HubSpot is, and what tools and benefits it can offer you:

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What Is HubSpot?

HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.

Okay, but in English?

HubSpot is a software platform designed to help your company market and sell more effectively.

HubSpot’s Background:

To understand what HubSpot is and does, it’s helpful to know just a little about where HubSpot, the company, came from. HubSpot started back in 2005 as a resource for marketers. Back then, they offered tools and resources that helped companies get started with inbound marketing.

We won’t go too far into inbound marketing, which HubSpot sort of invented, but feel free to check out our complete guide to inbound marketing if you want to know more.

HubSpot works to help companies market better. Click To TweetTo do this, they developed one cloud-based platform where all of a company’s digital marketing efforts could be housed.

Everything from blogging to social media posting to email marketing was combined on one single platform that can be accessed from anywhere.

That way, every marketer in a company can use HubSpot’s tools to nurture qualified leads until they are ready to pass on to the sales team. When a lead is ready to convert, they’re easily passed onto the sales team for a simple, seamless experience that helps companies turn warm leads into happy customers.

But that’s just the beginning of the HubSpot software.

Now, years down the line, HubSpot offers that original software in the form of a free CRM, along with specific software for sales, marketing, and service departments, all of which integrate together seamlessly to help your company grow.

If you’re thinking that still sounds like kind of a lot, you’d be right.

That’s why we’re breaking each department’s service down here, starting with the free CRM:

The HubSpot CRM

HubSpot started with just their CRM (customer relationship management software), which we described above. It’s a platform where companies can organize their contacts and keep track of every conversation they have with each contact.

In the beginning, the HubSpot developed their CRM primarily for marketers. It offered a way for marketers to organize all of the leads they were talking to, nurture them according to their buyer persona and unique pain points, and then pass them seamlessly onto the sales team.

Today, the HubSpot CRM is still an essential component of HubSpot’s software — it’s just a little more robust. Instead of functioning primarily to support the marketing team, HubSpot’s existing CRM works to help every customer-facing team in a company, from marketing to sales to customer service.

Think of HubSpot's CRM as the launchpad for all other marketing, sales, and customer service tools. Click To TweetThe CRM stores every company contact and lead. Each department can access leads there, and use whatever additional tools they need from their own department to improve that lead’s relationship with the company.

The HubSpot CRM is completely free, for anyone, forever. It has no time limit and never expires.

Some of the benefits of the HubSpot CRM that we love for our clients are:

  • Unlimited Users — Your entire team has access to your company’s CRM. No limit.
  • You can store as many as 1 million contacts and companies on the free platform.
  • HubSpot will store all of your records and conversations with any of those contacts.
  • Gmail and Outlook Integration so your team’s conversations with leads and clients are stored, and their workday isn’t interrupted.
  • Email Scheduling — for your newsletters and email marketing campaigns
  • Team Email — to make sure everyone’s on the same page and working to the same goals
  • Live Chat for Your Website — so you can capture leads even after working hours are over
  • Deals, Tasks, Ticketing, and Prospects — allowing you to keep track of where every prospect is in the sales process, and make tickets for any clients who might have a question.

Ultimately, the HubSpot CRM is one of the most robust free platforms on the market. It offers a long list of tools you can use to draw in qualified potential leads and do better business with your existing clients. The rest of HubSpot’s software is built on top of this functional, free CRM. 

HubSpot Marketing Hub

The HubSpot Marketing Hub is a set of tools designed to help your marketing department. It integrates seamlessly with the HubSpot CRM and works to help your marketing team draw in and nurture more qualified leads.

The HubSpot Marketing Hub helps your company increase website traffic and convert more visitors into leads.

The goal of the Marketing Hub is to make life easier for your marketing department. It offers seamless content creation for your blog, email, social media accounts, and website, and provides exceptional metric tracking and reporting of all the data you care about most. See easily how many people are coming to your site, where they’re going, when they leave, and how much they like your landing pages.

Like all of HubSpot’s tools, the Marketing Hub is offered in tiers according to the size of your company, and the number of tools your company would like to use. HubSpot's first tier is always free, regardless of which Hub you're interested in testing out. Click To Tweet

Some of our favorite tools offered in the HubSpot Marketing Hub include:

  • Blog and content creation tools
  • Social media organization and scheduling
  • Calls-To-Action — Providing in-depth tracking of click-through rates, impressions, and other important KPIs.
  • Mobile Optimization — For everything from emails to blogs
  • Landing Pages Create landing pages that integrate seamlessly into your website, and then use HubSpot’s sophisticated metrics to track and optimize performance.,
  • Goal-Based Nurturing Your marketing team can choose specific goals based on buyer persona research and previous performance, and set the HubSpot Marketing Hub to help nurture leads with those goals in mind.
  • A/B Testing — Optimize your site and inbound marketing efforts for top performance

The HubSpot Marketing Hub also offers Salesforce integration and a whole host of additional tools that we couldn’t fit into this one intro blog. Check them out for yourself, or feel free to get in touch with us for more info.

HubSpot Sales Hub

The HubSpot Sales Hub was designed to help your sales department close better deals, in less time. Each tool offered on this software is designed with efficiency in mind — so your sales team can focus their full attention on what matters most — closing deals with qualified clients.  HubSpot Sales Hub has been very successful as it’s one of the few software tools that’s designed specifically for sales teams, with the inbound marketing methodology in mind.

HubSpot Sales Hub gives sales teams the tools they need to provide excellent service and close deals the minute a lead is ready to convert.

Sales Hub lets your sales team see what leads are visiting your site, on what pages, and how often. The software also offers instant alerts whenever a prospect opens an email, and sales team members can even automate personalized workflows that offer quality information exactly when a lead is ready for it. And because Sales Hub syncs up with the HubSpot CRM, your sales team can easily see which deals are won, lost, or still in progress.

Some of the tools the HubSpot Sales Hub offers are:

  • Email Sequences — Automated email workflows designed to nurture qualified leads
  • Email Tracking and Notifications — Your sales team is notified when a prospect opens an email or clicks over to your website.
  • Meeting Scheduling Forget confusing back and forth scheduling that can drop leads. Instead, let potential clients pick meeting times that work best for them.
  • Reporting dashboards —  So your team can see how their efforts are impacting business, and so you can see who is selling well, and why.
  • Multiple deal pipeline —  Not every lead is the same. Make it easy for sales teams to customize their service to the unique needs of your buyers, and implement and track distinct sales processes with multiple pipelines.

Just like the Marketing Hub, HubSpot’s Sales Hub has a vast offering of sales tools, depending on the tier that best fits your company. And, they all integrate with the Marketing Hub, the Service Hub, and of course the HubSpot CRM.

HubSpot Service Hub

The HubSpot Service Hub is designed to support customer service teams. It offers a full suite of tools that make it easier for your customer service teams to identify issues clients are experiencing, and resolve them quickly in a way that leaves your customers happy.

HubSpot Service Hub helps your client service teams offer the best solutions, efficiently.

The HubSpot Service Hub includes:

  • Live Chat and Conversational Bots — Customers and clients get the help they need, whenever they need it. No waiting for business hours; solve problems now.
  • Email Templates — Check in with clients you haven’t heard from in a while, or request service reviews with email templates that are easy to format and send, and even easier to track.
  • Canned Snippets — Those questions you get every day? Send back the perfect answer automatically with canned snippets.
  • Phone Support and Customer Feedback
  • Knowledge Base — Pull up all the information in your database on any client, so your service team knows who that client has talked to, and about what, so they can get to the right solution, quickly.
  • Multiple Ticket Pipelines — Easily Organize tickets based on customer query subject 
  • Customer Service Automation

The HubSpot Service Hub works on top of your free HubSpot CRM, so anyone on your service team can see previous interactions a client has had with marketing and sales teams, and determine quickly how best to resolve any potential issues. This streamlines the amount of time it takes for customer service reps to resolve a client ticket, and ensures your clients experience the best customer service possible.

HubSpot Growth Suite

The HubSpot Growth Suite is HubSpot’s complete suite of services bundled together. If your company can benefit from all three of the above Hubs, the Growth Suite is perfect for you. You’ll get the benefits fo all three hubs, for only slightly more than the price of one.

HubSpot’s Growth Suite is best for companies who are familiar with inbound marketing, or who have made a concerted effort to transition to the inbound marketing methodology. Since it includes all of the Hubs and is built on top of HubSpot’s CRM, the HubSpot Growth Suite platform is the best way to align your entire team towards a single growth goal.

Evenbound is a HubSpot Gold Agency Partner, which means HubSpot is what we do. If you have questions about any of HubSpot’s software offerings, whether it’s one of the Hubs, the CRM, or all of it, we’d be happy to help. HubSpot can be a little complicated to figure out at first, but once you see it in action, it’s one of the most user-friendly growth tools on the market today.

Get in touch to learn more about HubSpot, and how we can help you leverage it for overall company growth.

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How Hubspot Helps Align your Sales and Marketing Teams

How Hubspot Helps Align your Sales and Marketing Teams

How Hubspot Helps Align your Sales and Marketing Teams

Effective sales and marketing alignment is proven to increase revenue by 208%.

via GIPHY

That’s quite a nice little revenue jump.

The benefits of having the two teams work together are very clear: your marketing team draws in the clients your sales team actually wants to deal with, and your sales team can help your marketing team optimize their efforts to draw in those qualified leads.

Sales and marketing alignment makes for a seamless, effective sales cycle that is shorter, and has a higher success rate. Click To Tweet

How Can I Implement Sales and Marketing Alignment?

While it’s clear that sales and marketing alignment is a must, there’s not much information about practical application.

Sure, you need to facilitate greater communication between both teams, but short of having so many meetings that no one has time to do actual work, it’s tough to figure out how you get everyone on the same page. That’s where HubSpot comes in!

The HubSpot Breakdown

HubSpot is an inbound marketing company that developed a customer relationship management software (CRM) by the same name, HubSpot. HubSpot was the first to make the inbound methodology popular, and they continue to stay at the forefront of the inbound marketing industry by putting out quality content and resources, and by continually finessing their sales and marketing CRMs.

As an inbound marketing growth agency, we at Evenbound are proud HubSpot agency partners. We recently made the HubSpot Gold Agency Partner status, which basically means we’re good at using their software to win our clients more business.

A question we hear often from our own potential clients is, “What is HubSpot, and how can it help us align our sales and marketing teams?”

Many of our clients are industrial manufacturing and construction companies who have either been working without at CRM, or are frustrated with their current CRM (not to throw shade, but it’s usually Salesforce).

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How HubSpot Helps Align Sales and Marketing Teams

For companies who need a CRM, and are hoping to work towards closer sales and marketing alignment, we do recommend HubSpot. While we know CRMs aren’t perfect for everyone, HubSpot is our favorite option for qualified clients who need something that can genuinely get their sales and marketing teams on the same page.

If you’ve been weighing your CRM options, here’s a rundown of how HubSpot works, and specifically, how it can help align your sales and marketing teams.

 

Intuitive, Practical Communication Capabilities

One of the biggest killers of sales and marketing alignment is a failure to communicate.

The best way to fix it?

Intuitive, practical communication.

It doesn’t make sense to set up a meeting every time something new happens with a lead or prospect, but you do need to have open lines of communication between both teams, so no leads fall through the cracks.

HubSpot helps by offering two CRMs, one that’s designed specifically for marketing teams, and one that’s specifically for sales teams. What’s best is that these CRMs work totally in tandem, and on the same platform.

That means that every interaction your company has with a new prospect is always logged, categorized, and automatically synced across both teams.

Your marketing team can easily look at a lead to see if sales has had the chance to reach out yet, and your sales team can jump into a conversation with a warm lead at the exact moment they’re ready to progress to the decision-making stage.

This helps eliminate interruptions in your day-to-day office work and makes it easy to recap progress at your weekly or bi-weekly sales and marketing team meetings.

 

Defined MQLs and SQLs

HubSpot also makes it easy to define each lead, and pass them along to the sales team, or back to the marketing team when necessary.

You define what criteria qualifies a marketing-qualified lead (MQL) or a sales-qualified lead (SQL), whether it’s downloading a content offer, booking an appointment, or responding to an automated workflow. From there, it’s easy to move the lead up and down the buyer’s journey based on the criteria you’ve set to qualify them.

You can also set criteria for site visitors, prospects, or subscribers. Say someone has just visited your blog and signed up for your newsletter. If they keep reading your newsletters and blogs, but don’t convert on CTAs or content offers, you might categorize them as a “subscriber.”

You can use that classification to send them information they might care about later on, and your marketing team can continue nurturing them until they take enough actions to pass them along to your sales team.

 

Automatic Notifications

The HubSpot CRM also offers automatic notifications. If there are specific actions — like downloading a particular content offer or submitting a form on your contact page — that signal to both teams a lead may be ready to convert, you can set HubSpot to send automatic notifications to the responsible parties.

This way, when a lead is on your website, visiting your pages and downloading your content, the relevant team member can strike while the iron is hot — offering up more relevant content, or suggesting they set a meeting — just as that lead is thinking about your company.

via GIPHY

A little creepy? Maybe. But, it’s a great way to offer the personalized, specific service today’s consumers expect from companies of any kind.

 

Analytics and Reporting

Another sales and marketing alignment benefit the HubSpot CRM offers is its exceptional analytics and metrics reporting capabilities. No matter what metrics you’re tracking, the CRM makes it easy to see and share those reports with anyone in your team.

We’ve said it before, and we’ll say it again:

The key to sales and marketing alignment is communication. Click To Tweet

Your sales team needs to know what the marketing team is doing to draw in qualified leads, and your marketing needs to know which of their efforts are contributing to a closed sale. HubSpot makes finding and sharing these metrics easy with open reporting that’s easily shared.

At your weekly sales/marketing meeting, your sales team can show the marketing team which leads have finally closed, and how they arrived to the sales team, whether from an organic, paid, or email marketing effort. Conversely, your marketing team can use the data compiled by HubSpot to show the sales team what content new leads are responding best to, and what potential sales angles they can use to close that lead more quickly.

The Ultimate Benefit of the HubSpot CRM Is Transparency.

Effective sales and marketing alignment can increase revenue by 208%. https://bit.ly/2QmDeAI Click To Tweet The best way to get those teams on the same page is a transparent, user-friendly CRM that allows both teams to interact, and see what the other team is working on. HubSpot’s software seamlessly integrates your sales and marketing teams software into one simple platform that offers transparency and encourages communication.

If you’re interested in increasing your revenue by 208% in the new year, the HubSpot platform could help. If you’re looking for concrete, specific ways to align your sales and marketing teams and grow your business, we can help. Get in touch today.

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Evenbound Hits Gold!

Evenbound Hits Gold!

Evenbound Hits Gold!

Evenbound is excited to announce our promotion from HubSpot Silver Agency Partner to HubSpot Gold Agency Partner. Since 2012, we’ve used the HubSpot platform to reach the amazing clients we continue to partner with today, and we’ve helped those clients learn how to engage with, and utilize the HubSpot platform for their own effective, measurable growth. Our Gold Agency Partner status serves as an acknowledgment of the positive results we’ve delivered to clients using our unique inbound marketing strategy in conjunction with the HubSpot platform.

What Does Hubspot Gold Agency Partner Mean?

To award Gold Status to a partner agency, HubSpot evaluates a number of metrics to see how well the agency is 1) bringing in new clients, 2) providing exceptional service to, and retaining existing clients, 3) empowering clients to use the HubSpot platform and its variety of applications on their own, and 4) delivering inbound marketing success to each client.

To sum it up with a few words from HubSpot, “The HubSpot Partner Tier Program acknowledges those Agency Partners who have not only brought the inbound message to the most clients but also those who executed inbound services to the highest standards.”

Thank You!

We’re grateful to HubSpot for their support and partnership, and we’d also like to thank our incredible clients for their dedication and loyalty to our company. This promotion encourages us to keep pushing the inbound marketing envelope, as we continue to strive for exceptional, measurable growth for our inbound marketing clients.

 

About HubSpot

HubSpot provides inbound marketing and sales software that helps companies attract new visitors, convert warm leads, and close customers.

About Evenbound

We’re a growth agency. That means our business is growing yours. From pulling in qualified leads to training your team how to shorten the sales cycle, we work with you every step of the way to grow your business with the right clients. Evenbound is a 100% in-house team of specialized tacticians delivering the competitive advantage to clients in construction and manufacturing industries.  

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6 Key Qualities To Look for In the Perfect CRM

6 Key Qualities To Look for In the Perfect CRM

6 Key Qualities To Look for In the Perfect CRM

Whether you’re unhappy with your current CRM, or you’re looking to align your sales and marketing teams with a new one, a quality CRM can be hard to find. We’re here to help.

Traditionally, a CRM, or customer relationship management software has been used to help sales teams track and manage leads through the buyers funnel. Any good CRM that you choose today will do that, along with a whole host of additional services. It’s those extra services that make the difference here. CRMs have been around for so long that tracking, for the most part, is the least of your worries. A new, quality CRM will streamline your sales and marketing handoff, shorten the closing process, and ultimately boost your ROI. If that’s the success you want, here are 6 key qualities to  look for when you’re CRM shopping, to ensure you choose an option that’s perfect for you:

Here are 6 key qualities to look for while you’re CRM shopping, to ensure you choose an option that’s perfect for you:

#1 Easy to Use, Easy to Access

Above all else, a quality CRM should be user-friendly, and accessible from just about anywhere. Today’s sales and marketing teams are on the move — many of them are remote and those that do have an office often work from home or out on the road. They still need to know where their leads are at in the buyers cycle, even when they’re not in the office. A quality CRM will give them that access wherever they log in. Many of today’s top CRMs are cloud-based, and that’s a quality option you simply can’t pass up.

Beyond accessibility, any CRM that’s worth purchasing should be easy to use. If your sales team finds it a hassle to log a lead, they’re less likely to enter them in, which means a greater chance that they’ll forget about them. Choose a CRM that’s interface makes sense and is simple. It might sound ancillary, but even little things like drag and drop features and push notifications can make a big difference to the efficiency of your employees’ use of your CRM. The easier it is, the more likely they are to use it, and the more they use the platform, the easier it is to track your results for effective sales.

#2 Integrates Sales and Marketing

We don’t want to hate on any particular CRM, but Salesforce is a platform of the past. Your sales team simply cannot exist in a bubble if you want to boost ROI and turn a real profit. You need a CRM that works across departments, easily transferring marketing leads over to your sales team, and kicking leads who aren’t quite ready to purchase back to the marketing team. A quality CRM will also help keep both teams informed, ensuring you have that closed-loop reporting that will guarantee a successful collaboration between both teams.

There are CRMs that offer sales features, and easily partner or link up to marketing CRMs, but if you’re just starting out, you’ll want to get a CRM that offers both simultaneously. With features for both teams already implemented in the software, you can easily get your sales & marketing teams up and running, reporting their potential leads and transferring them to the appropriate contacts at the right time, without getting lost in translation.

#3 Real-Time, Big Picture Reporting

The best CRM will let you know how your team is doing with accurate, global reporting. After all, you can’t improve if you don’t know what you’re doing wrong. Choose a CRM that gives you an in-depth look at the results of your sales and marketing team’s efforts. For example, if your marketing team puts out a landing page for your website, your CRM should be able to tell you exactly how that page is performing, but it should also show you how it’s performing in the big picture. Is it up or down compared to other landing pages, and how is it converting? Big picture reporting ensures you know the answers to all of these questions, so you can improve in real-time.

#4 Automation

Your team’s time is money. They’re busy reaching out to new leads and closing deals, and they don’t have time to do all of the little things that can make a big impact. For those little things, like follow-up emails and sending out new, relevant content offers, you want a CRM with automation capabilities. Automated workflows help your sales team qualify more leads in less time, and they help you serve potential clients the content they want, without taking extra time out of your team’s day. Choose a CRM with automation, so your team can work smarter, not harder.

#5 Lead Filtering Options

When you’re utilizing a full suite of inbound marketing tools, your team won’t have time to mess around with unqualified leads. Many quality CRMs offer filtering options so you don’t even see the visitors to your site who won’t ever purchase what you’re selling. From competitors checking out your site to bots to free email accounts, there will be plenty of people browsing your site with no intention to buy. Have your CRM weed them out for you. There are CRM options out there that will immediately disqualify those site visitors for you, so your sales and marketing teams don’t have to give them another thought.

Beyond eliminating unqualified leads, a smart, effective CRM can help you select the best-qualified leads, and ensure they move swiftly through the buyer’s funnel by alerting your sales team of their potential. You can select the options that make a quality lead a quality lead, and your CRM can take it from there.

#6 Notifications

If you’re investing in a CRM, you should be working hard to align your sales and marketing teams for the best possible lead conversion rate. When your marketing team hands off a lead to the sales team, you want the appropriate people to know. It may sound small, but notifications ensure your sales team doesn’t miss out on those hot leads who the marketing team has already nurtured through the majority of the buyers funnel.

When it comes to choosing the perfect CRM, it never hurts to be thorough. While those 6 qualities we pointed out are a great place to start, you’ll probably have more questions and concerns specific to your company. If you’re just not sure what to look for, let’s talk. As a Hubspot Certified Partner, we know what a good CRM looks like, and we can help you work to align your sales and marketing teams with the best on the market.

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What’s the deal with HubSpot Sales?

What’s the deal with HubSpot Sales?

What’s the deal with HubSpot Sales?

Inbound marketing has recently made a serious jump in popularity. As consumer preferences began to shift in the last decade, it’s become clear that inbound marketing techniques are the most effective way to generate warm leads and close sales. And when you talk about inbound marketing, you have to talk about HubSpot. They are at the very forefront of this marketing renaissance, and have been for quite some time. They offer quality tools and education that help businesses and sales teams improve their marketing tactics, and they do so quite effectively. One of HubSpot’s most popular tools is called HubSpot Sales, and in case you hadn’t heard about it, or aren’t quite sure what it does, we thought we’d break it down a bit:

What is it?

Formerly known as Sidekick, HubSpot sales is a new and improved version of their original CRM (Customer Relations Management) tool. It comes in two forms: HubSpot Sales free, and HubSpot Sales Professional. HubSpot Sales Free is, as you might imagine, free, while HubSpot Sales Professional costs $50, but gives you full access to the HubSpot suite of CRM tools.

What does it do?

Now that you know what it is, you’re probably wondering what exactly HubSpot Sales does, and why it’s such a big deal. And the answer to that is: HubSpot Sales is one of the most comprehensive, affordable CRMs out there. When you install HubSpot Sales Free alone, you’ll get email open and click tracking, email scheduling, contact profiles, and a taste of more advanced tools like email templates and meetings. Broken down, these tools can do a lot to help manage your time and nurture qualified leads:

 

Email Tracking

You’ll get a desktop notification the second your emails are opened, and you’ll get another notification if a prospect follows any of the links within your email. This feature takes a lot of the guesswork out of your emailing process. It’s easy to figure out who is a warm lead, who’s gone cold, and where you should spend the majority of your time nurturing email leads.

 

Email Scheduling

You might be working at 1AM, but chances are your prospects are not. With email scheduling, you can write up your message at any time, and then set it to go out at a time you know your prospect will be at their desk.

 

Prospects

Each time you send out an email, or someone looks at content from your email or website, HubSpot Sales will collect their information, putting it all into one place so you can see who is looking at your website, and where they’re spending the most time.

 

Contact Profiles

HubSpot Sales makes it easy to remember where you are with each client. They organize every lead’s history into a built-in activity stream, which will tell you which emails you’ve sent, which emails they’ve opened, and what links and documents they downloaded. This makes it easy to personalize your future approach with that warm lead. If they’ve been looking at a lot of your how to’s, you can easily send them another you know they’ll be interested in. If they’re snooping around looking at pricing, it might be the right time to hook them up with a salesperson who can close.

 

Email Sequences

Once you’ve figured out who your contact is, and what they’re likely looking for, you can drop them into an email sequence. Email sequences essentially put lead-nurturing on autopilot, making it easy to pull leads through the sales funnel without a lot of effort or time on your behalf. Sequences will send out emails you’ve created, at times you set, so you can continue to nudge that prospect through the sales funnel, without even having to think about it. This frees you up to focus on closing other warm leads.

 

Meetings and Calling

You can easily share a link with everyone you want involved in a meeting, that allows them to choose a time for the meeting that works for everyone. Because HubSpot Sales links up with Google Calendar, Office 365, and HubSpot CRM, their meetings feature makes it very easy to see where scheduling conflicts exist, and how to avoid them. Once you get that meeting set up, easily record the call with the click of a single button. HubSpot Sales will automatically log them to your CRM.

Why do you need it?

So now that you know exactly what HubSpot Sales will do for you, it’s pretty clear to see that it takes out a lot of the guesswork and potential for human error that go along with the sales process. By installing HubSpot Sales, either the free or the business version, you’re working to ensure that no one slips through the cracks, and that you’re doing everything you can to pull those qualified leads through the sales funnel.

Best of all, HubSpot Sales is compatible with third party emailing systems, like Gmail, Outlook, and what have you. That means that you get all of these benefits through your existing email setup, so there’s no learning curve.

When you use HubSpot Sales, it’s easy to see who’s spending the most time on your website, and who’s opening your emails. From there, you can identify the qualified leads, and allocate your time wisely based on those warm leads. With real-time notifications that let you know when someone’s reading your email, it’s simple to send follow up content seconds later. By reaching out a just the right time, you’ll get more answered calls, more meetings booked, and as a result, more sales. HubSpot Sales offers an easy, affordable CRM that helps you smartly manage your time, and put effort into the leads you know will count.

HubSpot Sales is a handy tool that we use every day here at Evenbound, so we can speak for its benefits ourselves. If you’ve been thinking about some of HubSpot’s tools, but aren’t sure they’re right for you, feel free to get in touch. We’d be more than happy to answer any questions, or explain a bit more about HubSpot CRM.

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