Web Design Best Practices for Home Builders

Web Design Best Practices for Home Builders

Web Design Best Practices for Home Builders

There are some general best practices for modern web design, which you may already be aware of. But there are also some web design best practices for home builders to implement in their website design to ensure that their sites are reaching their ideal clients and converting them to leads. 

Images of Your Homes—Front and Center

Beautiful homes are going to be what’s compelling to your prospective clients, so put high quality, professional photography of some of your best homes right in front of their noses. 

Images of gorgeous homes are going to be attractive to your website visitors, since what they want to see, and ultimately, what they want to purchase, are gorgeous homes. 

Good photos of the homes you build should be the center of your design, and your content should support that, rather than the other way around. Plus, images are easy to share on social media platforms, which is the new word-of-mouth.

Social Media Integration

Ensuring that your site integrates social media can increase the buzz about your homes and can make your site more user-friendly. People are going to want to share images of your homes via social media.

Make sure that you not only have those attractive, high-quality images, but also social sharing buttons. Instagram, Pinterest, Facebook, and Houzz are all possible mediums that visitors might use to share your photos.

Additionally, if your company is on any of these social media platforms (and it should be, especially Houzz!) they should be integrated into your site so users can easily navigate to your company’s profile on any of those platforms so they can engage with you there.

Mobile-Responsive Design

Any site in 2019 needs to be mobile-responsive. More than 60 percent of all web searches are done on mobile devices, which means that there’s a big chance that your website visitors are looking at your site on a smartphone, tablet, or other small screen. 

If your site is difficult to navigate for mobile users, you’ll miss out on a lot of valuable mobile traffic. Google penalizes sites that aren’t mobile-friendly, and mobile-friendly sites are easier for users to share, getting your name in front of more potential future clients.

Quick Loading Time

Since people are going to be visiting your site on mobile devices, on the go, a quick load time is essential. While your visitors are going to want to see gorgeous images of your homes, they don’t want to wait for tons of pictures to load.

If it takes more than 3 seconds (just 3 seconds!) for your site to load, more than 50 percent of visitors will navigate away from your site to somewhere else. Click To TweetKeep them on your site and off your competitors’ with a design that facilitates quick loading. 

Explain Who You Are and Why You’re Different From the Competition

If there’s something you can do to ensure that your site isn’t just generating leads, but quality leads, it’s to explain who you are, what you do, and why your company is different from the other home builders in your area. 

Your niche and market need to be clearly outlined on your website. If they’re not, you’re going to miss out on calls from your ideal clients—and get a bunch of calls from people who aren’t good fits for the homes you build, such as people outside of your location or looking for a home that’s not in your price range. 

If you’re a luxury home builder in the Grand Rapids area, make sure you specify that clearly on your site in a place that’s impossible for site visitors to miss. 

Calls to Action

Calls to Action (CTAs) are crucial design elements for home builder sites. Why? Because you want visitors to your site to take action… by getting in touch with you. CTAs make it easier for people to do just that. 

CTAs are usually bright-colored buttons that invite website visitors to click on them. They usually have text that asks a user to do something specific, like “Request a Quote” or “Schedule a Consultation.”

Landing Pages

Landing pages are pages where a visitor “lands” after clicking on a CTA or a digital ad. It restricts their navigation options and allows the visitor to complete a form with their contact information in exchange for information that you provide them.

That information needs to be something of value to your visitor, to make giving you their contact info worthwhile. Things like ebooks and guides offering information about “How to Design Your Dream Home” or “Everything You Need to Know About Home Design,” motivate visitors to convert by completing the landing page form.

Landing pages are a critical design feature for home builder websites because they can help you:

  • Convert qualified visitors to leads
  • Direct visitors to information relevant to them
  • Build your authority and credibility by providing valuable information to visitors
  • Track where visitors are coming to your site from
  • Capture analytics that you can use to determine marketing ROI and optimize your digital marketing efforts

Check out this blog for more information about optimizing landing pages.

Outline Your Homebuilding Process

Also, explain your process. Prospective home buyers are going to want to know how you build homes, how long it takes, and what else they should expect before they will put down any money on their new home. 

Outlining your process right on your website is transparency that your clients will value, and it can head off a lot of the initial questions you frequently receive from interested parties. Click To Tweet

Don’t Over-Focus on Content

Content definitely matters, on any site, and we’ll always say that, but content shouldn’t be the centerpiece of your home builder site. Images and calls to action are going to be center-stage on your site, so don’t write 2,000 word essays for each and every page.

Using good SEO practices and keyword optimization are essential, of course. But long blocks of text are going to turn away site visitors who don’t need to read in so many words that you build homes—they need to see what your homes look like, and know how to request a site plan or pricing. 

As a home builder, your website is your digital portfolio—it’s what potential clients look at to see if your houses are what they’re looking for. If you don’t have a stunning website that’s image forward, let’s chat. We can build you a site that’s not only beautiful but also functional. 

And if you’d like to know more about our experience with home builders and real estate developers, be sure to check out the case study below:

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Market Your Housing Development with a Sense of Place

Market Your Housing Development with a Sense of Place

Market Your Housing Development with a Sense of Place

When you’re marketing your housing development, you’re not just selling homes. The key to getting buyers interested is selling them on a place and a community. A physical home is just one aspect of purchasing a house, and for most buyers, it’s not even the most important. Sure, any buyer wants a roof over their head, but in most cases, it’s not actually the house you’re selling—it’s the experience of home.

More than anything, buyers are looking for a place to call “home.” A place to raise their kids, a place to grow old, and a place to start a life. If you’re building a housing development, that sense of place is your strongest marketing tool. Use content that speaks to your housing development’s story and sense of community to bolster new homeowner’s confidence in your development. The best way to get eyes on your site and pull homeowners through the buyer’s journey?

Blogging

If we’ve said it once, we’ve said it a hundred times. You need a blog. That’s all there is to it. Without a blog you’re in the same boat as every other Joe Shmoe out there with “new homes for sale” signs stuck on every street corner. A blog not only helps you define your community vision, but it helps you reach qualified buyers more quickly. Think about it:

If you were going to buy a new home, would you drive around looking for “for sale” signs, or would you Google available properties near you?

Unless you’re really stuck in the 20th century, you’re probably going to pick the second option. It’s quick, it’s easy, and you can do it while you’re sitting in your pj’s eating breakfast. Since that’s what the majority of your housing development’s qualified buyers are going to do, it’s important to make sure you come up on that list of search results while they’re looking for a new home. How do you do that? Blogging. 

So, start your blog, and consider posting about the following topics to create an alluring sense of place sure to draw in buyers:

Talk about local events and activities

We’ve already established that your target market is going to Google your area for new homes. They’re also going to want to know what’s happening in your town. They’ll want to know what community activities and events go on regularly, and they’ll be looking to see if they can get a feel of the town before they actually scope out homes or make a move.

If you’re regularly posting about those activities, whether they’re festivals, farmer’s markets, outdoor concerts, or any other sort of community gathering, you’ll start popping up in those search results. The more you post about local happenings, the better you’ll rank for local searches, which means you’ll start to become a go-to source of information for those people who want to know what’s going on in the area. That means you’re also the first place they turn to when they do decide to move.

What does a weekend in your town look like?

Like we mentioned before: when you’re selling a home, you’re really selling potential homeowners on a place and a feeling. They want to know what their life is going to look like if they move to your development. So, post about what life is like in your area. A weekend itinerary is a really popular blog style that consumers love:

Imagine you were visiting your development’s area for just the weekend. What would you do? Where would you eat? In a blog like this, you can highlight both activities and restaurants, giving people a more holistic look at what it’s like to live in your town. Is there a block party going on? Are local breweries hosting live music on Friday night?

Writing a post like this is another great way to drive relevant traffic to your website, while simultaneously creating that sense of place that draws new homeowners in. If you think about it, if you were visiting a new area for a weekend, wouldn’t your search query read like “what do do in “town name” for the weekend”? By answering that question in your blog, you’ll get more eyes on your site, in addition to helping some newcomers learn more about your town and your housing development.

Consider making regular “best of” posts:

What are the best restaurants, breweries, bars, ski hills, hiking trails, etc. in your community? Whether someone is new to the area or thinking about moving, these types of blog posts are the most searched, and the most helpful. They work to position you as an authority on the subject, and as more and more people come to you for their weekend suggestions, you’ll probably also be the one they look to when they finally decide it’s time to purchase a home.

Don’t be afraid to talk about what it’s like to live in your community!

All anyone wants to know before they move somewhere new is what life will be like. If your area or community has local quirks, share them. If there’s something really great about the people in your community, share that too. The more knowledgeable a person feels about your community, the more confident they’ll feel when purchasing a home.

In the end, marketing a housing development really means marketing a community. While a home buyer certainly wants a nice house, it’s intangibles like a welcoming environment and a warm community that really seals the deal. Show your potential residents what your community —not just your floorplan—has to offer, and you’re sure to be at the top of your target buyers’ list.

More questions about marketing your housing development? We’re here to help! We’ve worked with a number of developers, and know what it takes to fill homes and sell lots. You don’t have to take our word for it though: check out the case study below about the results we produced for a previous development client.

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5 Myths about Digital Marketing for Custom Home Builders

5 Myths about Digital Marketing for Custom Home Builders

5 Myths about Digital Marketing for Custom Home Builders

Digital marketing isn’t new. It’s been around almost as long as Google, and it’s continued to improve and expand over the years. Today, you can even market on social media sites like Instagram and Facebook. So why are some custom home builders late to the party? It might be because you feel like word of mouth is still the best way to drum up business, or it might be because you don’t think you have the time for a digital marketing strategy.

The truth is, quality digital marketing is one of the simplest ways to generate qualified leads you legitimately want to work with. There’s a lot of information swirling around out there about custom home builder marketing, and not all of it is true. That’s why we’ve decided to debunk five of the most common myths out there about digital marketing for custom home builders, so you can have a clearer picture about how digital marketing might work for you:

Myth #1 I don’t have time for it

Since digital marketing is one of the top methods to generate qualified leads in a way that offers massive ROI, this myth is just silly. Digital marketing really doesn’t take all that much time, compared to the leads you have the potential to generate when you do it right. You can start your company’s digital marketing strategy as easily as setting up and regularly posting to a Facebook page. Really, you can put as much or as little time into digital marketing as you want to, it’s just that the more time you put in, the more you’re likely to get out of it. You can have a quality beginning digital marketing strategy by just posting one blog a month to your website, and interacting on your company’s Facebook once a day.

Now, if you want to see serious results from your digital marketing strategy, sure, you’ll need to put a bit more time into it than that. But if you’ve been considering digital marketing, and the only thing that’s holding you back is the time commitment, you’re leaning on an unfounded myth. If you truly don’t have time to manage any aspect of your home building company’s digital presence, then you should at least consider hiring someone to do it for you, whether they’re an intern or a digital marketing company.

Myth #2 I have enough leads

Let’s be honest. This one is just weak. No company has too many leads. If there actually comes a point where you have more jobs than you can handle, that just gives you the opportunity to start picking and choosing which jobs you actually want to do. The more leads you have, the greater your opportunity to break into a higher priced market. And ask yourself this: how many of the leads you have right now are exactly the types of projects your custom home building company wants to be working on?

When you have more leads than you can handle, you have the power to choose the projects that you genuinely want to do, and you can start to tailor the work you do to the higher price point your home building company is looking to break into. Digital marketing, when done properly, works to generate qualified leads, those leads you actually want to work with, rather than leads you’d rather not. And when you’re picking and choosing which projects you’d like to work with, you’re guaranteed to have the freedom to move up in the market.

Myth #3 No one uses email marketing anymore

Take it from anyone in business today, email is so far from dead. In fact, most people would rather have you contact them by email than phone these days. Strategic email marketing definitely has a place in your digital marketing strategy, especially when you know how to do it effectively. A great way to get people interested is to send out a monthly newsletter with some before and after photos of recent projects. It’s also the ideal platform to showcase different types of homes you’ve built recently.

This sort of regular email marketing provides those on your email list with content they’re genuinely interested in, and it reminds them who to go to when they finally decide they’re ready to build that custom home. Best of all, emails are a great place to ask for five star reviews from previous clients you know you’ve satisfied. The more reviews you have, the better your online ranking, which also works to boost the number of qualified leads you draw in.

Myth #4 Professional photographers aren’t worth it

When it comes to custom home building, image is everything. Your entire business is founded on the idea that you can build someone the dream home they’ve always wanted. Showcasing that is too important to gamble on a sub-par photographer or someone’s iPhone camera. One of the absolute best things you can do for your digital marketing platform is hire a professional photographer who can go out and take pictures of some of your best projects, both before and after they’re completed.

Those high resolution, quality photos speak volumes about your ability to create a home that’s above and beyond your client’s expectations. What’s more, you can use those professional photos in a variety of ways. Whether you want a gallery on your website, quality background photos for your home page slider, or just some decent photos to send out on your monthly newsletter, a professional photographer is well worth it.

Myth #5 It’s free

This last one is a bit different from the others. One of the biggest pervading myths about digital marketing for custom home builders is that it’s free. It’s not. No form of marketing is ever free. Anyone who tells you that you can market your custom home building website for free isn’t being honest.

While digital marketing is truthfully far less expensive than traditional marketing efforts like paper ads, radio ads, and tv commercials, it still costs a little bit. Even if you end up doing all your digital marketing yourself, it takes up time. There are a lot of digital marketing aspects you can complete on your own, but you’re still spending at least a small amount of time writing those blog and posting to your company Facebook account, and time is money. So, don’t let anyone tell you digital marketing is free. When done right, it provides massive ROI, which means you have to spend a lot less to get a lot more, but it’s still going to cost you at least a little time and money.

If you’re not sure how much you should be spending for a quality digital marketing strategy that works, get in touch with us here at Evenbound. We’ve worked with a number of custom home builders, and have cracked the code to digital marketing strategies that deliver the leads you want. Check out the custom home building case study below to see how we market differently for better results, and then get in touch if you’d like to see how we can tailor our strategy for you!

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Make your Real Estate Development Stand Out Online

Make your Real Estate Development Stand Out Online

Make your Real Estate Development Stand Out Online

Real estate developments are a bit unique when it comes to digital marketing. The interesting thing about a development’s website is that it doesn’t stay up forever. You get your real estate development set up, you fill lots and sell homes, and once you’re done, so is your website. Compared to most websites out there, a housing development website has a relatively short lifespan, maybe a few years at the most.

As you likely know, you need a website and a solid web presence to sell lots in your development, but because of the short lifespan, you also need to get a website up, get it out there as quickly as possible, and then take it down as soon as you’re done with that particular development. This presents some unique SEO challenges. Since your real estate development website will only exist for so long, here’s how to make the most of your digital marketing efforts by putting out a quality website that attracts the right clients, quickly:

Laying the framework

Before you can get into any serious SEO or technical improvements to your website, you have to actually come up with a website that features quality content. To do that, it’s paramount that you answer the following questions:

 

What makes your development different?

These days, there are developments popping up on just about every corner. How does yours stand out? Are you offering special, no step floor plans for older residents? Is your development set in a location like no other? We’ve worked with a number of real estate developers, and we’ve always found that the ones with a special niche––sustainable mountain living communities, for example––tend to do better than those that are generic or seem cookie cutter. It’s important to have at least one major selling point that helps you stand out from your competition, whether that’s your quality of building, or the amenities that your housing development offers to residents.

 

What benefits does your development offer to potential buyers that your competition does not?

It’s easy to get caught up in the awesomeness of your own development. Many real estate development websites fall into the trap of shouting their greatness to the rooftops. While we know you’re great, and we’re certain you’re offering your clients top-of-the-line service and quality, it’s important to focus more on what benefits you’re offering potential buyers, rather than all of the positives of your company. You need to determine what it is exactly that you’re offering to your residents that others are not, and you have to explain how that benefits them.

Maybe that’s a peaceful lifestyle in the mountains, or maybe it’s a sustainable living community where residents work together to curate a community garden or implement backyard farming techniques, but whatever it is, make sure that the benefits to the buyer have more emphasis than your general greatness. Consumers are already wary of the “hard sell”—businesses telling them that they’re the best in the world or the country—so you need to show them exactly why your development is right for them.

 

Who are the right buyers?

To be able to highlight your benefits effectively, you need to know who your ideal buyers are. That doesn’t just mean knowing what price point they’re willing to pay, or whether they’re male or female. While those are important considerations, it’s more prudent to have a comprehensive idea of exactly who your real estate development is targeted to. Are you looking for younger families who want to move into a long term home? Or is your development more geared towards older, empty nesters who want a housing community that’s a bit quieter, but near a city where they can take in arts and culture at their own leisure?

Once you determine exactly who your ideal, target buyers are, and what they’re looking for in a home or community, you can create content that addresses their specific questions and concerns, and you can begin to put together ad campaigns that are directed towards that unique demographic. This ensures that your marketing techniques are created and implemented with purpose, and towards someone specific. In the long run, this will help earn more qualified leads, and fill up your real estate development faster.

Boosting your online presence

After asking those three positioning questions and determining your answers, you’re ready to put that information into your real estate development’s website. You’ll want to ensure that your website addresses those questions mentioned above: talk about how your development sets itself apart from your competition, and make sure you highlight the benefits that your specific, target buyer is likely to appreciate. And once you’ve got those three questions written into your site content, begin to optimize the site as a whole, and boost your web presence with these four major SEO methods:

 

High quality imagery

real estate development imagery

You have a beautiful housing development, show it off! You want to give potential buyers the ability to truly picture themselves living within your unique community. High resolution photos that clearly show the development, as well as some of your already completed homes, offer that possibility. What’s more, studies have shown that site viewers are more likely to stay on a webpage longer if it has multiple relevant, high quality images. The longer site viewers remain on a page, the better your search engine rankings, and the more likely those viewers are to contact you regarding that development.

So, invest in a reputable development photographer who can capture the essence of your real estate development, both outdoors and indoors. The more images you have, the better. If you’re not sure where to put some images, create a gallery. Then, site viewers can scroll through to get a better idea of what their life would look like if they chose a home in your development. You’ll keep them on the site longer, and you’ll entice them to come looking for more information.

 

Keyword rich pages

keywords real estate development

If you know anything about digital marketing, you know that keywords are a big deal. Keywords are the number one way that search engines like Google and Yahoo categorize and rank web pages when a user searches for something. A good way to ensure that your site is ranking for keywords that will boost your site’s visibility is to determine what your clients are searching for. Is it “real estate development in North Carolina”, or is it “new home, Grand Haven MI”? Do a bit of keyword research to see what you need to be ranking for, and where your website is currently falling on search engine results pages for the keywords you find are most relevant to your industry.

Then, implement that extensive keyword research into your website’s pages. While you don’t want to keyword stuff, by putting one word in a web page 20 or more times, you do want to make sure you’re using relevant keywords and their synonyms organically and in a way that sounds normal to your potential buyers. Sprinkle those important keywords into your content naturally. Soon, you’ll begin to see your site pop up higher in search engine results pages in no time.

 

Regular blog posts

Another way to boost your online presence is to regularly create blog posts that address the questions and concerns of your potential buyer. For example, if you were selling lots on a development that emphasized a “sustainable community” you might offer some blogs on the benefits of sustainable living, or how to successfully grow a community garden. These are topics that your target buyer is certain to be interested in, and that are also highly shareable. Though their topics may not be directly related to the process of selling homes and lots, these blogs are sure to draw in viewers who are interested in living in the type of development that you’re providing. Once they read one of your blogs, they’re likely to read more. By addressing these target buyer’s interests, questions, and concerns on a regular basis, you’re more likely to draw them in, and get them interested in your real estate development.

What’s more, when you’re blogging regularly about topics relevant to your target buyer, using some of those researched keywords you implemented into the rest of your site’s page content, you’ll begin to see more improvements on search engines. Websites like Google prefer sites who regularly update, refresh, and put out new content, especially content that is keyword rich and useful to their searchers. The more regularly you blog, the more of an online boost you’ll begin to see.

 

Targeted Facebook and Adwords campaigns

The final, perhaps most effective SEO tool for any real estate development is paid ad campaigns. Like we mentioned before, your site goes up quickly, and it comes down just as soon as you fill your lots. That means it’s important to get the word out about your development as quickly as possible. There’s no more effective way to target your ideal buyer than through Facebook and Adwords campaigns. These advertisers have the most advanced demographic targeting software, and can get you a very high number of qualified leads in a very short amount of time.

Facebook Ads

Facebook Ads

One of the best ways to get your new site out in front of target buyers is through Facebook ads. Facebook has the power to group users according to age, gender, geographic location, personal likes, and even professional position. That makes it a powerful tool on which to market your real estate development. You can create ads that link to your new website or blog full of helpful content, and put them out to only the people who genuinely care about the information. This increases the number of qualified leads you’re getting, ensuring you’re only spending ad money on legitimate potential clients.

Adwords Campaigns

Google Adwords

Adwords works much the same, though it targets based on keywords rather than user demographic. You can create adwords campaigns around the extensive keyword research that you’ve already done. These campaigns ensure that your site shows up at the top of the list when someone searches, “new homes for sale in Spring Lake, MI”. By creating highly targeted ad campaigns, you’re only spending money on web users who are likely to convert to leads. This seriously increases your ROI, and boosts your web visibility in a way that’s cost effective.

Real estate development websites can be tricky to market. They need to be aesthetically pleasing and relevant to target customers, but they need to generate a ton of visibility right off the bat. If you’re having trouble getting eyes on your real estate development’s website, get in touch with the crew at Evenbound. We’ve successfully worked with a number of real estate developers across the country, and we’d be happy to help. For a look at how we generated 41 unit sales for developer Sovereign Oaks in just 12 months, check out the case study below:

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Marketing with Drones for Real Estate Developers

Marketing with Drones for Real Estate Developers

Marketing with Drones for Real Estate Developers

When it comes to real estate development, it’s all about being on the cutting edge. You’ve put a lot of effort into the design and planning of your community, so when it comes time to pitch it to investors, or present it to potential home buyers, you really need to make a mark. In the past, one of the only ways to get aerial coverage of an entire development was to hire an airplane or helicopter, and then a photographer to take the pictures. With the development of new, high-tech drones, there might just be a more affordable way to get an attractive video showcase of your beautiful new development. So just how do you go about getting a drone, and why would you do it?

Cost effective

First and foremost, drones are considerably more cost effective than hiring a plane or helicopter. If you’re buying your own drone, most models start at just a few hundred dollars, and that’s a few hundred dollars you get to keep. When you rent a plane or helicopter, you pay for the service, but then the machine is gone after just a few hours. When you purchase a drone, you can have it for years, and you can use it for more than just one property or development.

What’s more, drones are fairly easy to operate. They just take a basic understanding of technology and a steady hand. Today’s drones are designed with imagery in mind, which means they already come with high quality cameras attached, so you can get professional grade video on your own time, without having to hire a professional.

Even if you’re wary of buying a drone outright and flying it yourself, it’s still much cheaper to hire a licensed drone pilot than it is to hire a helicopter, and oftentimes the images will come out much better, as drones can fit into places helicopters and planes cannot.

Competitive Edge

Drones are still a fairly new technology, which means that not all real estate developers are using them yet. They’re a really novel, beautiful way to capture your properties in a way that’s sure to wow potential buyers. When it comes to real estate development, it’s all about edging in front of the competition, and quality drone footage of your properties is a sure-fire way to do that.

Gives home buyers a feel for their potential home

Drones are special in their ability to tuck into small spaces, and to take videos and still images simultaneously. When you opt for drone footage of your development, you’ll not only be able to give potential buyers a comprehensive aerial view of the entire development, but you can easily show stills of each particular lot, zoom into tight spaces, and accurately show off areas that might have been distorted by a standard front-view camera. For example, say you have a spacious lot, but it’s covered from the top by large tree canopies, making it look cramped. With a drone, you can easily fly to just below those tree canopies to get an aerial view of the backyard that shows off what the space actually looks like.

It’s good to remember that home buying is an emotional experience. People want to be able to see themselves in a space, and to envision their lives in that place. Drone footage gives you the opportunity to tell a story. You can easily create a video that starts at the beginning of a development, extends all the way through the neighborhood, and then zooms into the lots you really want to show off. This gives potential buyers a real feel for the area that you have total control over. Drone footage is a great way to capture both the area and the feel of the community that you’re building.

Highly shareable

Finally, drone footage is highly shareable. The internet is full of beautiful videos that showcase gorgeous parts of the country. Your home development could be one of them. People love videos, and they especially love videos that offer something different. Drone footage is still a new concept that offers a certain wow factor. By posting drone footage of your development to social media accounts like Facebook, it’s likely that your followers will catch on and share it. This increases your online presence and reach, and gets more eyes onto your development, without you having to pay a single extra penny.

A few considerations:

 

Licensing

Because drones are so new, there are a few stipulations that come with them. Obviously, the government can’t let just anyone fly a drone anywhere, so it’s important to be aware of any no-fly zones in your area, say airports or government buildings, and it’s important to adhere to federal regulations.

First, you’ll have to make sure to register your drone, and anyone who flies it will have to have a proper license. This isn’t difficult to come by, operators simply have to take one lesson, and must be older than 13. Additionally, you need to keep the drone under 400 feet––more than enough space to capture your development perfectly.

 

Etiquette

Once your drone is licensed and you know who is going to fly it, it’s a good idea to make sure you’re following proper drone etiquette. Typically this means to avoid flying over large groups of people, staying away from private property, and legally, only flying during the day. Since you’re likely sticking to your own housing development, you shouldn’t have too many privacy concerns, but if you’ve got any homeowners already in your development, it’s common courtesy to ask them if it’s okay before you launch the drone. So long as you’re thoughtful of others, you should be able to get the quality footage you’re looking for with no hassle.

Once you’ve got your drone up and running, you’ll have gorgeous footage of your real estate development that you can share and market as you please. Drone footage is one of the most high-tech, aesthetically pleasing ways to show off your development, and it’s relatively cost effective.

If you’ve gotten your drone footage, but aren’t quite sure what to do with it, or how to market it, get in touch. We’re a digital marketing company with much real estate development experience, and we’d love to help you find the best way to promote your quality content.

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