The Industrial Growth Lab
The Industrial Marketer brings together strategic and technical experts to debate the biggest challenges and opportunities in the industrial industry today. Every episode dives into real-world issues faced by marketing, sales, and operations leaders helping them find practical solutions to complex problems.
Co-hosted by Evenbound subject matter experts, the podcast delivers a dynamic and insightful discussion about the future of industrial marketing. Whether you’re deciding on the right CRM platform, figuring out how to align sales and marketing, or navigating digital transformation, The Industrial Marketer offers actionable advice while having some fun along the way.
All Episodes
How to Master Demand Generation
Mastering demand generation is the key to sustainable growth for industrial companies. In this video, we break down practical demand gen strategies designed specifically for manufacturers dealing with long sales cycles and complex buying processes. Learn how to attract high-quality leads, nurture prospects effectively, and build a pipeline that converts. Don't just generate leads—create demand. Watch now and take your industrial marketing to the next level! 🚀 📌 Subscribe for more B2B marketing insights! ➡️ Let's connect on LinkedIn! Bryan Kratz: https://www.linkedin.com/in/bryankratz/ Kolby Hanson: https://www.linkedin.com/in/kolby-kloosterman/ Sydney Jansen: https://www.linkedin.com/in/sydneyczyzon/ #DemandGeneration #IndustrialMarketing #ManufacturingGrowth #B2BMarketing #LeadGeneration #MarketingStrategy #DigitalMarketing #SalesPipeline #Industry40Is Content Still King, or Should You Focus on Different Strategies in 2025?
As we look at 2025, industrial companies are rethinking their digital marketing strategies. Is traditional content still the dominant force driving engagement, or is it time to shift your content strategy? "Traditional content marketing" might just include regular blog posts, social media posts linking to blogs, and optimizing for keywords with high AMS. Today, that content strategy will fall short, so how can you adjust accordingly? Plus, when and how should you leverage AI and automation in your content strategy?Is AI the Future of Automation for Industrial Companies?
AI is revolutionizing the digital world, but is it the right investment for your industrial company? Our strategic and technical expert discuss where incorporated AI makes sense and where it doesn't. How much human intervention might be needed? Get insights on where AI can make the most impact for industrial companies in 2025. Find more AI resources on our website: https://evenbound.com/hs-search-results?term=Artificial+intelligenceAligning Sales and Marketing: Who Should Own the Tech Stack?
In many companies, sales and marketing still operate in silos, but integrating these departments is essential for growth. Who should own the tech stack that supports both? In this episode, we debate whether marketing, sales, or another department should take the lead, and how your departments can collaborate for the highest ROI from your tech stack. Free Resource ➡️ HubSpot Sales Process Guide 🔗 https://evenbound.com/free-hubspot-sales-process-guide