Aligning Sales and Marketing: Who Should Own the Tech Stack?
The Industrial Growth Lab
In many companies, sales and marketing still operate in silos, but integrating these departments is essential for growth. Who should own the tech stack that supports both? In this episode, we debate whether marketing, sales, or another department should take the lead, and how your departments can collaborate for the highest ROI from your tech stack.
Free Resource ➡️ HubSpot Sales Process Guide
🔗 https://evenbound.com/free-hubspot-sales-process-guide
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