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19: What's the Difference Between an MQL & SQL?

19: What's the Difference Between an MQL & SQL?

Marketing in Minutes
• 10 min
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Join me, Colby Klusterman, on this episode of Marketing in Minutes as we demystify the difference between a Marketing Qualified Lead (MQL) and a Sales Qualified Lead (SQL). I'm joined by John Heritage, president and founder of Evenbound, who shares his expertise on these essential marketing metrics. Discover why it's crucial to differentiate between MQLs and SQLs, how to nurture leads through inbound marketing strategies, and the role of a CRM in streamlining this process. We'll explore how understanding these distinctions can enhance your sales conversations and improve your close rates. Tune in to learn how nurturing leads effectively can transform your marketing efforts and drive growth.