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38: How Do I Get Started with Video Marketing?

38: How Do I Get Started with Video Marketing?

Marketing in Minutes
• 9 min
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In this episode of Marketing in Minutes, I dive into the essentials of video marketing with expert insights from Kyle Warner, a seasoned video producer and editor from One Up Web. We explore why video is a powerful tool for brand building and audience engagement, and tackle the common misconceptions that video marketing is too costly or complex. Kyle shares practical tips on getting started with just a smartphone and a good idea, emphasizing the importance of user-generated content and strategic platform selection. We also discuss the value of a content calendar for planning and execution. Tune in to discover how brands like Chipotle and REI have successfully leveraged video marketing, and gain actionable steps to kickstart your own video marketing journey. Join us as we break down these concepts into digestible advice, perfect for anyone looking to enhance their marketing strategy.