32: What Is the HubSpot Flywheel?
Marketing in Minutes
Join me, Colby Klusterman, on this episode of Marketing in Minutes as we dive into the HubSpot Flywheel with special guest Adriana Bell, EvenBound's HubSpot administrator and junior developer. Discover how the flywheel revolutionizes customer engagement by placing them at the center of the business model, focusing on the stages of attract, engage, and delight. We discuss how this approach differs from the traditional inbound marketing funnel, which often neglected ongoing customer interaction. Adriana shares her insights from her experience at HubSpot, highlighting the benefits of maintaining customer-centric strategies. For those new to the flywheel concept, we provide actionable steps and resources to help you transition from outdated methodologies. Tune in to understand how to keep your customers engaged and delighted throughout their journey. Listen now on Spotify and Apple Podcasts.
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