49: What's a Content Style Guide & Does My Company Need One?
Marketing in Minutes
In this episode of Marketing in Minutes, I dive into the essentials of a content style guide with Mackenzie Dieter, Director of Content Strategy at EvenBound. We explore what a content style guide is and why it's crucial for maintaining consistency across all your company's written materials. From defining your brand's voice, tone, and style to including key messaging and formatting specifics, we cover everything you need to know to create a comprehensive guide. Mackenzie shares insights on how a content style guide can boost credibility and align your brand's vision. Whether you're starting from scratch or updating an outdated guide, we offer actionable steps to help you get started. Tune in to discover why every company should have a content style guide and how it can benefit your team. Don't forget to rate us on Apple Podcasts and Spotify.
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