31: What Is the Difference Between Social Media Marketing & Advertising?
Marketing in Minutes
In this episode of Marketing in Minutes, I dive into the nuances between social media marketing and advertising with Spencer Thomas, EvenBound's director of paid media. We explore the broad umbrella of social media marketing, which includes organic efforts like sharing blog content on platforms such as Facebook and LinkedIn. Spencer explains how social media advertising involves paid promotions, like the targeted ads you see for products you’ve browsed online. We discuss the importance of having both organic and paid strategies, emphasizing that they work together to enhance your brand's reach. Spencer shares valuable advice on understanding your audience and choosing the right platform before investing time and money. Tune in for actionable insights and resources to effectively navigate the world of social media marketing and advertising. For more information, visit evenbound.com.
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