34: How Do I Measure Marketing ROI?
Marketing in Minutes
Join me, Colby Klusterman, on this episode of Marketing in Minutes as I sit down with EvenBound's president and founder, John Heritage, to tackle the crucial question: How Do I Measure Marketing ROI? We dive into the essentials of understanding and calculating return on investment, emphasizing the importance of clean data and setting SMART goals. John shares insights on achieving a minimum of 2X ROI, with tips for both B2B and B2C businesses. We also discuss actionable steps for evaluating your marketing spend and sales performance. Whether you're a small business or a large enterprise, this episode offers valuable strategies to optimize your marketing efforts. Tune in for a concise, informative discussion that could reshape your approach to marketing ROI. Don't miss it!
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