50: How Can I Address Miscategorized Direct Traffic?
Marketing in Minutes
Welcome to another episode of Marketing in Minutes. I'm Colby Klusterman, your host and senior account manager at EvenBound. In this episode, I sit down with Ben Johnson, our director of client services and SEO expert, to tackle the complex issue of miscategorized direct traffic. We explore what direct traffic is, why it often gets miscategorized, and how this can impact your data accuracy and decision-making. Ben shares actionable insights on identifying and addressing the root causes, from missing Google Analytics codes to incorrectly tagged marketing campaigns. Tune in to learn how to maintain clean data and prove your marketing ROI effectively. Don't miss these valuable tips to optimize your website's traffic analysis.
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