WordPress to HubSpot Website Migration: More Engagement, More Growth

Overview

This organization is a leading cybersecurity firm based in Houston, TX. Already a valued client, they looked to Evenbound to refresh their digital presence when it became clear their old WordPress website was holding them back.

Location: Houston, TX
Industry: Cybersecurity
Service Areas: United States

+50%

Session-to-Contact Rate

+3X

Time on Page

+84%

Engagement Rate

The Challenges

Outdated Brand Image

Needed a comprehensive brand refresh to remain competitive in cybersecurity.

Sluggish Website

The old site was slow and overburdened with plugins, affecting user experience.

Content Overload

A surplus of outdated content that didn’t effectively communicate their value and expertise.

Unclear Messaging

Core product and service messages were in flux, complicating content creation for the website.

Our Solutions

Website Migration

Executed a seamless WordPress to HubSpot migration to streamline the tech stack and enhance performance.

Optimized Messaging & SEO

Crafted clear, compelling content that reached ideal customers through search engine optimization and eliminated redundancies to sharpen their market positioning.

Modular Design

Developed a flexible, modular website design that simplifies future updates without needing a web developer.

Team-as-a-Service

Provided ongoing support, including custom email templates, to elevate their digital communication.

The Results

Enhanced Website Performance

The revamped site now delivers a faster, more engaging user experience.

Streamlined Tech Stack

By consolidating systems onto HubSpot, our client now operates from a unified, efficient platform.

Sharper Market Positioning

A refreshed brand and clear messaging have elevated their competitive edge in cybersecurity.

Improved Key Metrics

Early indicators point to significant gains in traffic, engagement, and overall performance.

From WordPress to HubSpot: How We Transformed a Cybersecurity Firm’s Website for Growth