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Artificial Intelligence Policy

Artificial intelligence (AI) is an increasingly important tool in the marketing landscape, offering unprecedented possibilities for content creation and customer engagement. However, with great power comes great responsibility. Therefore, this artificial intelligence policy is designed to guide our team in the responsible, transparent, and ethical use of AI in their work. 

The aim of this policy is not to hinder creativity or innovation, but rather to ensure that our use of AI aligns with our overall core values and respects our clients’ rights. 

Guidelines for Responsible AI Usage

Why We Use AI

Our goal is to leverage AI to enhance efficiency while ensuring every piece of content we create aligns with our core values and serves your business objectives. AI is used as a tool to support—not replace—the expertise of our team, ensuring high-quality, personalized results that resonate with your audience.

Our Transparency Promise

We are committed to being upfront about how we integrate AI into our work. This includes clearly stating when AI has been used to create or refine content. While AI helps us work smarter, all outputs are rigorously reviewed and refined by our team to meet your expectations.

Key points:

  • Human Oversight: AI-generated content is always reviewed to ensure accuracy, relevance, and alignment with your brand. 
  • Privacy Protection: Your data will never be shared with AI tools or external entities without your consent. 

Approved AI Tools

We only use carefully vetted AI tools that meet our quality and security standards, including:

  • Jasper AI
  • ChatGPT
  • Breeze (HubSpot)
  • Canva
  • HeyGen
  • Riverside.FM

Responsible AI Use in Practice

  • No Full Automation: AI assists in content creation but is never the sole creator. Every piece of content is human-developed and refined.
  • Client Preferences: If you prefer not to use AI in your projects, we fully respect and accommodate this request.
  • Ethical Standards: AI is never used to mislead, manipulate, or impersonate.

Addressing Specific Issues

  • Bias Prevention: AI outputs are thoroughly reviewed to avoid unintentional bias and ensure inclusivity.
  • Data Security: We maintain stringent security protocols to protect your information.
  • Transparency: We openly communicate how AI contributes to your projects.

Use Cases That Should Not Leverage AI

While there are many positive use cases of AI assistance in our work, there may be times that we should restrict the use of AI. At any time a client requests Evenbound not use AI, we will honor this request. Please make this request in writing to your assigned point of contact. 

Training and Continuous Improvement

Our team receives regular training to stay ahead of evolving AI technologies and ensure responsible use.

Final Consideration

By integrating AI thoughtfully and ethically into our work, Evenbound enhances creativity and efficiency without compromising quality or trust. If you have any questions about how we use AI to support your business growth, we’re happy to discuss!

Last updated: 2024-11-21