HubSpot

What It Is: CRM Platform

What It Does: Most industrial companies don’t suffer from a lack of data—they suffer from fragmented truth. HubSpot becomes the system of record that aligns marketing, sales, service, and leadership around the same numbers.

Each Hub plays a distinct role in making that possible:

• Marketing Hub: Generates and nurtures demand through automation, attribution, and lead intelligence.
• Sales Hub: Manages pipelines, forecasting, and sales execution with full visibility into buyer behavior.
• Service Hub: Centralizes customer support, tickets, and feedback to protect retention and lifetime value.
• Data Hub: Cleans, connects, and governs data across systems so every team works from a reliable source of truth.
• Content Hub: Powers the website and content experience directly inside the CRM, connecting site activity to revenue.

Works Best When: Serving as the core CRM and revenue platform. It’s powerful on its own and even more effective when connected to quoting or field systems as complexity increases.

Mobileforce

What It Is: Quoting Platform

What It Does: If your sales process relies on spreadsheets, tribal knowledge, or “ask Bob,” growth becomes fragile. Mobileforce turns complexity into structure—without killing speed.

Works Best When: Managing complex configurations and pricing logic. Commonly paired with HubSpot for visibility and forecasting, but not dependent on field service tools.

Zuper

What It Is: Field Service Platform

What It Does: The sale isn’t done when the deal closes; it’s done when the job is completed, on time, and done right. Zuper brings operational execution into the same system as sales and service.

Works Best When: Supporting service-driven or technician-led organizations. Can operate independently or integrate with HubSpot as coordination between office and field becomes critical.