Our Work
Overview
TMI Compressed Air partnered with Evenbound to solve a common problem in industrial marketing: generating leads without being able to prove what actually drives revenue.
Over time, that partnership evolved into a long-term engagement focused on connecting systems, improving visibility, and building a foundation for true marketing ROI.
About TMI Compressed Air
TMI Compressed Air Systems, Inc. is a trusted provider of air compressors, blowers, and vacuum systems, offering sales, service, and parts for industrial customers across West Michigan.
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Industry: Industrial Equipment
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Location: Grandville, MI (serving West Michigan)
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Size: 11–50 employees
9+ Years
of Continuous Growth Partnership
4 Custom Dashboards
Driving Marketing Visibility
HubSpot + Salesforce Integration
Enabling Revenue Attribution
The Challenge
Fragmented Systems and No Revenue Visibility
Disconnected Marketing and Reporting Systems
TMI’s marketing efforts were split across WordPress, Mailchimp, and HubSpot, while Salesforce operated independently as their core system of record.
No Visibility Into Revenue from Marketing
There was no reliable way to connect marketing leads to closed-won revenue. This made it difficult to understand what was actually driving business growth.
Heavy Reliance on a Complex Salesforce Instance
Salesforce powered multiple areas of the business (including sales, HR, and accounting) making a full transition risky and slowing progress toward a more integrated system.
HubSpot Tools We Used
CMS Hub Professional
Marketing Hub Starter
Sales Hub Starter
Service Hub Starter
The Solution
Consolidating Systems and Building a Revenue Foundation
Tech Stack Consolidation into HubSpot
Evenbound migrated TMI’s website and email marketing into HubSpot, consolidating core marketing activities into one platform.
By taking a phased approach, TMI was able to move at their own pace while steadily building a more connected system.
Centralized Marketing Execution in HubSpot
Content creation, paid media, and campaign management were centralized within HubSpot—allowing campaigns, contacts, and performance data to live in one system.
Custom Dashboards and Reporting
Evenbound built 4 custom dashboards across marketing, sales, and paid media—each designed to give stakeholders clear, role-specific visibility into performance.
AEO + SEO Content Optimization
New blog content is structured for both traditional SEO and AI-driven discovery (AEO), using clear headings, direct answers to buyer questions, and content formats optimized for AI summarization.
Salesforce to HubSpot Data Integration (In Progress)
To close the gap between marketing and revenue, Evenbound is implementing a V1 integration to sync closed-won deal data from Salesforce into HubSpot. This will allow marketing activities in HubSpot to be tied directly to revenue outcomes tracked in Salesforce.
The Results
A Stronger Foundation for Revenue-Driven Growth
Consolidated Marketing System
TMI moved from multiple disconnected tools to a more centralized HubSpot-driven marketing environment, improving campaign execution efficiency and creating a single source of truth for marketing performance.
Clearer Insight into Marketing Performance
Custom dashboards and reporting now provide a clearer insight into website performance, campaign impact, and which channels are driving qualified leads.
Stronger Foundation for Revenue Attribution
With Salesforce integration underway, TMI is positioned to connect marketing efforts directly to closed-won revenue for the first time.
Built on Trust and Long-Term Partnership
Rather than forcing a full system overhaul, Evenbound worked alongside TMI over time—introducing improvements step by step and aligning with their pace.
This approach built trust, enabled steady progress, and positioned TMI for more advanced revenue tracking and growth.
