Our Work
Overview
Ramtech Building Systems is a leading modular construction company serving commercial, government, healthcare, and educational markets. As the company grew, disconnected systems and manual sales processes made it difficult to maintain visibility across leads, opportunities, and reporting.
Evenbound partnered with Ramtech to implement a centralized HubSpot CRM designed to standardize operations, improve reporting visibility, and support long-term growth.
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Industry: Construction / Modular Building Manufacturer
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Location: Mansfield, Texas
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Size: 100+ employees
40% Increase
HubSpot Usage Within One Month
30+ Custom Reports
And 3 Executive Reporting Dashboards
3 Standardized Pipelines
Built Across Leads and Opportunities
40+ Custom CRM Properties
Built to Improve Reporting and Pipeline Visibility
The Challenge
Ramtech was growing, but their existing systems and processes made it difficult to manage leads, reporting, and sales activity efficiently.
Disconnected systems — Sales and marketing data were spread across their CRM, spreadsheets, Outlook, and Word documents, making it difficult to maintain a single source of truthTime-consuming reporting — Teams were pulling spreadsheet data manually to build reports and track performance
Incomplete sales visibility — Key customer conversations and sales activities were happening outside the CRM
No standardized sales process — Sales reps lacked a centralized pipeline and consistent way to manage lead opportunities
Limited automation capabilities — Existing systems offered few opportunities for automated lead routing, follow-up, and lifecycle management
This made it difficult for Ramtech’s team to maintain visibility across opportunities, standardize follow-up, and scale operations efficiently.
HubSpot Tools We Used
Marketing Hub Pro
Sales Hub Enterprise
The Solution
Evenbound implemented a centralized HubSpot system designed to standardize sales processes, improve visibility, and reduce manual work across Ramtech’s sales and marketing operations.
Centralized CRM — Consolidated and cleaned customer data inside HubSpot to create a single source of truth for sales and marketing teams
Custom sales pipeline development — Built 2 custom deal pipelines and 1 lead pipeline aligned to Ramtech’s real-world sales process
Automated lead management — Implemented lead scoring, MQL routing, and lifecycle stage automations to streamline lead handling
User adoption and enablement — Delivered hands-on HubSpot onboarding and sales team training to drive long-term platform adoption
Executive reporting visibility — Built custom dashboards and reporting frameworks to provide leadership with clearer visibility into pipeline performance and sales activity
Standardized sales enablement — Created 2 custom sales playbooks for lead qualification and project information collection
Sales follow-up automation — Implemented automated task workflows to improve rep accountability and reduce stalled opportunities
The Results
Following the HubSpot implementation, Ramtech established a more centralized and scalable sales and marketing operation.
Created a centralized sales and marketing system that improved visibility across leads, deals, and customer activity
Reduced manual spreadsheet reporting and streamlined day-to-day sales operations
40% increase in HubSpot usage within the first month of implementation
30 custom reports and 3 reporting dashboards implemented
40+ custom CRM properties developed across deals, companies, contacts, and leads
2 standardized sales playbooks created to support qualification and project tracking
Ramtech also continued expanding their HubSpot usage after implementation, reaching back out to the Evenbound team for additional automation and support opportunities.
