How Evenbound Helped Seal Bond Drive $2.6M with HubSpot & AI

Overview

Seal Bond manufactures high-performance adhesives and sealants for the construction, industrial, marine, transportation, and private label markets. As the company expanded its distributor network and digital presence, Seal Bond partnered with Evenbound to modernize its sales and marketing systems through HubSpot, inbound marketing, and AI-powered customer support automation—creating a scalable foundation for long-term revenue growth and operational efficiency.

Industry: High-Performance Adhesive Solutions
Location: Spring Lake, MI
Size: 20+ employees

$2.6M

In Closed-Won Deals

+148%

Increase In Website Sessions

13,000+

Paid Search Clicks

The Challenge

Before partnering with Evenbound, Seal Bond relied heavily on traditional outbound sales efforts, including cold calls, trade shows, and outbound outreach. Their digital infrastructure lacked the systems and strategy needed to scale.

Key challenges included:

No centralized CRM or marketing strategy

Sales teams relying primarily on manual outreach and trade shows

A low-performing WordPress website and an underutilized Salesforce instance

No documented brand guide, ICPs, or go-to-market strategy

ERP data was operating separately from sales and marketing systems

Customer chat inquiries requiring manual monitoring and response management

As inbound traffic and customer inquiries increased, Seal Bond also needed a more scalable way to support website visitors without adding additional manual workload to their internal team.

HubSpot Tools We Used

Marketing Hub Pro

Sales Hub Pro

Service Hub Pro

CMS Hub Pro

Data Hub Pro

The Solution

Evenbound partnered with Seal Bond to build a scalable HubSpot ecosystem capable of supporting both immediate growth initiatives and long-term operational improvements.

Strategic initiatives included:

Migrated Salesforce and WordPress into HubSpot CRM and CMS

Integrated ERP systems with HubSpot for improved operational visibility

Developed a scalable go-to-market strategy with ICPs and brand positioning

Launched SEO, paid media, email marketing, content marketing, and trade show campaigns

Built reporting dashboards and sales enablement systems

Trained and onboarded Seal Bond’s internal teams across the HubSpot platform

The result was a centralized digital growth engine that connected marketing, sales, customer engagement, and operational data within a single system.

Scaling Customer Support with HubSpot AI

As Seal Bond’s inbound marketing efforts accelerated, website traffic, distributor inquiries, and technical product questions increased significantly. The company needed a more scalable way to support customers without increasing the internal team's manual workload.

Previously, all website chat inquiries were manually monitored and answered during business hours, while after-hours requests required delayed follow-up. And specific product recommendations requests often required both speed and technical accuracy— creating operational bottlenecks as inquiry volume increased.

To solve this challenge, Evenbound implemented a fully customized AI-powered Customer Agent within HubSpot using Breeze AI tools.

Building a Custom AI Customer Agent

Evenbound developed and trained Seal Bond’s Customer Agent using more than 205 integrated knowledge sources, including:

Website pages
Blogs
Landing pages
Product spec sheets
Product technical data sheets (TDSs)
Distributor locator data
Historical customer support questions
Paid campaign landing pages
Customer experience standards

The AI agent was trained to reflect Seal Bond’s brand voice, response structure, and customer service workflows.

Advanced AI Configuration & Guardrails

Rather than deploying a generic chatbot, Evenbound built a highly structured AI support system with custom instructions, escalation logic, and conversation guardrails.

The Customer Agent was configured to:

Ask clarifying questions before recommending products
Route users to the correct distributor based on location
Collect contact information before continuing conversations
Escalate urgent technical or fulfillment requests to internal staff
Avoid providing unverified technical information
Maintain a consistent brand voice and formatting structure
Support multilingual interactions through auto-translation

Evenbound also implemented human handoff workflows within HubSpot to ensure technical or urgent requests were routed directly to Seal Bond team members when necessary.

The Results

Together, Evenbound and Seal Bond built a scalable digital growth engine that supports long-term revenue growth, operational efficiency, and AI-powered customer engagement.

Revenue & Marketing Growth

$2.6M in closed-won revenue
+148% increase in website sessions
13,000+ paid search clicks
+693% increase in social media engagement
+849.65% increase in blog views
+113% increase in form submissions year over year
+120% increase in active CRM users
+79% improvement in overall website health

AI Customer Agent Performance

205+ integrated AI knowledge sources
85% customer agent resolution rate
0 unresolved knowledge gaps identified in the last 30 days
Automated multilingual support capabilities
Reduced manual customer chat monitoring workload
Improved routing for distributor and product-related inquiries

From The Client

“Evenbound has done a tremendous job building a digital marketing platform for our B2B manufacturing company. Prior to working with Evenbound, virtually all of our sales and marketing efforts were in-person sales calls and trade shows. We selected Evenbound based on their broad service offering and comprehensive expertise in all things digital marketing. They helped us build a digital marketing strategy, migrate our CRM, and build out a full suite of inbound and outbound programs that include email marketing, SEO, paid search, and content generation. The Evenbound team consists of highly organized and communicative account managers who coordinate between subject matter experts to tailor their services to client-specific needs. We are very happy with the results after 14 months and looking forward to the next phase of growth.” ⭐⭐⭐⭐⭐

A. Carmichael

•

Vice President of Operations

Frequently Asked Questions About HubSpot AI Customer Agents:

What is a HubSpot Customer Agent?

A HubSpot Customer Agent is an AI-powered support tool built within HubSpot that can answer customer questions, guide users through conversations, and automate portions of the customer experience using company-specific knowledge and workflows.

How does Breeze AI work in HubSpot?

HubSpot Breeze AI uses AI-powered tools and credits to help businesses automate customer conversations, content generation, support workflows, and other operational tasks directly within the HubSpot platform.

Can HubSpot AI answer technical product questions?

Yes — when properly trained. Seal Bond’s AI Customer Agent was built using more than 205 knowledge sources, including technical product documents, spec sheets, landing pages, and historical customer inquiries.

Can AI chatbots support multilingual conversations?

Yes. Seal Bond’s Customer Agent was configured with automatic language detection and translation capabilities to support multilingual customer interactions.

Does AI replace human customer support?

No. Evenbound configured Seal Bond’s Customer Agent with escalation workflows and human handoff rules to ensure urgent or technical requests are routed directly to the appropriate team members when needed.

Looking to Build Smarter Customer Experiences with HubSpot AI?

Evenbound helps manufacturing, industrial, and construction companies build scalable HubSpot systems that improve marketing performance, streamline operations, and support AI-powered customer engagement.

Whether you’re implementing HubSpot for the first time or exploring AI-powered customer agents, our team can help you build a system designed around your business goals..

How Evenbound Helped Seal Bond Generate $2.6M in Revenue by Replacing Manual Sales Processes with HubSpot & AI