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EVENBOUND x HUBSPOT — LIVE WEBINAR

Your ERP Is Not a CRM. 
250+ Executives Just Proved It. 

A joint research briefing from the organizations behind The State of Digital Transformation in the Construction Industry

August 19, 2026 at 2 p.m. | Zoom | 1 hour

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OVERVIEW

We worked with HubSpot and Datalily to survey 250+ senior decision-makers at U.S. construction firms. CRM-led firms outperformed ERP-led firms on nearly every measure that matters to operations: data quality, AI adoption, quoting speed, and field service integration. This session walks through what that gap looks like, what’s driving it, and what it means for your business.

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Speakers

Two Organizations Behind the Research

John Heritage Evenbound

John Heritage

Founder & CEO

 

John built Evenbound as an industrial growth firm for B2B companies. He led the research initiative behind this report and has spent years inside construction, manufacturing, and industrial companies diagnosing the systems problems that prevent capable companies from growing at the rate their operations should support.

1778166838256 Hubspot

Ka'ohu Ah Yo

Presales Solutions Architect | Construction and Real Estate Specialist

Ka'ohu is HubSpot's Construction and Real Estate Specialist, with 15+ years inside sales engineering, pre-sales, and customer success for SaaS and ERP organizations. He's spent his career working the exact seam between systems and revenue that this report is built around, helping companies untangle the process and technology decisions that either accelerate growth or quietly cap it.

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RESEARCH & FINDINGS

Your CRM Is a Strategy Decision, Not an IT One.

Construction firms are operating under serious pressure right now. The industry needs to add 349,000 workers just to meet the 2026 demand. Costs continue to climb. And like every other industry, construction firms are expected to adopt and operationalize AI.

Most are trying to meet that momentum with the wrong infrastructure.

Thirty-five percent of construction companies use their ERP as their primary system of record for customer and prospect relationships. Only 25% use a dedicated CRM. That gap is not a technology question, but a strategy one. And the data shows what happens when you answer it incorrectly.

In every operational category we measured, CRM-led firms came out ahead. This webinar is the full research briefing: the findings, the operational implications, and what it takes to close the gap.

Industrial Executive Planning Strategy

Four Numbers Every Construction Executive
Should Know

73%

of CRM-led firms report clean, AI-ready data compared to 51% of ERP-led firms

9%

of firms can deliver an approved customer quote in under a day. 47% take 1-3 days

70%

of CRM-led firms have fully operationalized AI, more than 2.5x the rate of ERP-led firms

50%

of firms spend more than 10 hours per week on manual data entry

These are not projections. They are benchmarks drawn from 299 senior decision-makers (C-suite, presidents, SVPs, and VPs) at mid-market to enterprise construction firms across the United States
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Agenda

A 60-minute Session Designed for Executives Who Need Answers, Not Abstractions

Every section of this session is built around a single question: What does this mean for me? Whether you’re running an ERP as your CRM today, evaluating a dedicated platform, or trying to understand where your firm sits relative to your peers, this session gives you the data to benchmark and the clarity to move.

Introduction

Meet your presenters.

Macro Pressures

Labor shortages, rising costs, and mounting AI expectations.

Core Findings

CRM-led firms consistently outperform ERP-led firms across data quality, AI operationalization, quoting speed, and field service integration.

Data Walkthrough

A few of the sharpest findings from the report, translated from percentages to operational decisions.

Live Q&A

Presenters take questions from attendees.

Your Next Steps

Get access to the CRM Readiness Scorecard: a self-diagnostic tool built directly from the research.

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“

“The gap between the modern, tech-savvy firms and those working with outdated processes is going to grow exponentially in the next few years. Those who invest early in AI, automation, and data will operate more efficiently and drive more business. If you’re wondering whether or not it’s worth it, just look at the data.”

John Heritage | Founder & CEO, Evenbound
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REGISTER

Reserve Your Seat

This session was built for senior decision-makers at construction firms: general contractors, manufacturers, specialty firms, and AEC organizations. If you’re running or evaluating the systems your business uses to manage customer relationships, prospect data, and operational workflows, it’s worth the hour.

Seats are limited. Registration is required.