Everyone in business knows this cliche: if you’re not growing, you’re dying. In today’s competitive market, if you’re trying to grow your business, you need to use all possible tools and strategies to your advantage. One of these tools is growth-driven design for websites.
Prefer to watch or listen to a video rather than read the blog? We get it!
Check out the video of our Marketing in Minutes podcast episode that focuses on growth-driven website design and features an exclusive interview with one of our very own web designers!
What is Growth-Driven Website Design?
The goal of growth-driven web design is to help your company grow. It achieves this through beautiful, functional, user-friendly, mobile-responsive design and strategies for increasing calls, conversions, and leads.
Growth-driven website design incorporates various strategies for enabling visitors to get the information they need, contact your business, and convert to leads. It does this with a simple design, logical placement of information and buttons, and easy ways to get in touch, like a call button or a live chat.
It also focuses on a more innovative approach to launching a site than the long lead times of traditional web design. Growth-driven design gets your site launched quickly, so you can start seeing results sooner.
How is Growth-Driven Website Design Different From Standard Web Design?
When most websites are designed, the designers aren’t necessarily thinking about business growth. Instead, they just focus on user experience, mobile responsiveness, aesthetics, function, and layout.
A growth-driven website design differs from a traditional one because it’s focused on enabling growth. A traditionally designed website says, “This is who we are, and this is what we do”; a growth-driven website design says all that, plus, “This is what we want you to do”—which is to call, chat, or convert.
Here’s another way growth-driven web design differs from a traditional website design: you know whether or not it’s working. Growth-driven design uses data to determine growth and to track progress toward growth goals. These metrics can help you determine the ROI of your web design and optimize your design for the most conversions, leads, and growth.
So, Why Should You Care About Growth Driven Design?
Very few business owners will say they don’t want to grow their business. For the majority of companies out there, growth is a constant and ever-elusive goal.
You want leads, right? Do you want new customers and to make more sales? Well, if your website isn’t helping you get those leads, you’re relying solely on your sales and marketing team… which you can’t expand until you have a bigger budget… which you need to make more money to have… See where we’re going with this?
In summary, orienting your website toward business growth will drive leads, conversions, and calls, leading to more sales, profits, and business growth.
How Do You Get a Growth-Driven Website Design?
Don’t just ask your IT guy to build you a growth-driven website. He’s not going to know what that means, and there are a lot of other reasons why you shouldn’t ask someone in-house to hard-code a unique website for you.
A run-of-the-mill website design company isn’t going to cut it, either. Why? Because they aren’t going to know the best practices for driving business growth, even if they are skilled at designing beautiful and functional websites.
If you want growth-driven web design, you’ll need to partner with a full-service growth agency. A growth agency helps grow a business, in all aspects, from sales enablement to inbound and outbound marketing to CRM support to website design. Growth agencies have the tools and experience to know exactly how to help companies grow and how to leverage web design toward that goal.
How Do You Find a Full–Service Growth Agency?
First, look for a full-service marketing agency that calls itself a growth agency. If an agency isn’t promoting itself as a growth agency, it’s probably because that’s not their focus.
Here are some other qualities to look for in a growth agency that can give you a high-quality, growth-driven website design:
- They have a proven strategy – through testimonials, references, and case studies of how they’ve helped their clients grow their businesses.
- They care about metrics – understand how to read them, and can provide you with real, specific, relevant goals based on data.
- They know your industry – and understand what growth looks like in your industry. The B2B space isn’t the same as the B2C space, and the needs of an industrial manufacturer will be different than those of a residential developer.
- They’re a HubSpot Partner — HubSpot is a leader in digital marketing and CRM software, pioneering growth-driven website design. A growth agency that partners with HubSpot will have access to industry best practices and innovative technologies that support growth-driven design.
Take Your Website to the Next Level With Evenbound
Are you intrigued and want to learn more about web design that can drive business growth? Evenbound is here to help! Not only are we a HubSpot partner, but we’re a proud growth–driven agency. We have experienced team members specializing in growth-driven design for websites and are ready to launch your business into success. Let us show you what it looks like and why you need it. Give us a call today!
