Why Does Content Marketing Matter for Modern Businesses?

There are a million posts online about what the next top marketing trend will be. You’ve probably heard a lot about video marketing, voice search, and augmented reality & AI. 

While these are all relevant inbound marketing trends that serious marketers should consider, sometimes a standard "top marketing trends" blog doesn't fully explain the strategy behind everything. 

In this blog, we’ll answer the larger topic: why content marketing matters. 

We'll talk about some of those top marketing trends, but instead of regurgitating the same information you're hearing across the internet, let's focus on why content marketing still matters in today’s digital world.