Mackenzie | November 23, 2021 | Hubspot
HubSpot's entry-level tier is HubSpot CMS Hub Starter. This tier is meant to give you everything you need, and nothing you don't, to get a solid website off the ground, fast.
The HubSpot CMS Hub Starter tier starts at $25/month. Like all of HubSpot's services, you can bundle it with other hubs, like Marketing, Sales, or Service to extend your features and roll all of your data into one platform.
In general, the HubSpot CMS Starter package is going to give you all the basics. You'll definitely get the speed and security that come with HubSpot's hosting, their very popular drag-and-drop editor, website themes, and of course the CRM database we're all after. Beyond that, what features come with Starter, and what features might you miss from other CMS tiers?
15 Web Pages - This doesn't count blog posts or landing pages, so this is perfect for most small to mid-sized businesses with 5-10 main site pages.
1 Blog - Again, for a small to mid-sized business, this is exactly what you need. One blog to post all your news updates and regular SEO-focused content.
10 Reporting Dashboards, 10 Reports per Dashboard - All the numbers you need, exactly where you need them. HubSpot's CMS dashboards can show you things like traffic, page performance, and more.
2k Email Sends per Month - Plenty of emails to get you going. In general, these will be your Newsletter and Company update emails.
Shared Inbox - Set up a hello@ or info@ inbox, and make sure all the right people on your team get the emails within that shared inbox.
The HubSpot CMS Starter includes all the features you need to build a functional, well-performing website. But, because it's HubSpot's entry tier, it is going to lack some of those nice-to-have features that come at a higher price point. If you're stuck between Starter and Professional, it can be helpful to know what you're missing. While this isn't the full, comprehensive list, here are 7 features you might miss out on with just the Starter hub.
CTAs - This tool makes it easy for you to keep track of the performance of all your calls-to-action, giving you real-time insight on which CTAs are performing best, which have converted leads, and more. If you have some of the other HubSpot Hubs, you might be able to work around this, but CTAs are one of our most-used tools to determine visitor engagement and to convert leads.
Calculated Properties - HubSpot's Calculated Properties roll up and calculate data from other fields. They're handy because they can help you figure out how many times a lead touches your site or engages in an activity before they become a customer. You could also use them to determine how long it takes an MQL to convert to an SQL. If you're looking for robust reporting, this might be one you miss.
Content Staging - This is another one that just makes the CMS Starter a little clunky. In all the other tiers of the HubSpot CMS, you're able to stage content on the backend, so you can see what it looks like and how it feels before you push it live. This is really handy for companies that require multiple approvals before launching new copy or website updates. While you can still draft up pages, there's no great way to stage content in the CMS Starter package.
Video Hosting Management - Video is a big part of marketing and sales today. Unfortunately, the CMS Starter package doesn't include HubSpot's robust video hosting & management tools. This doesn't mean you can't use video, your experience just won't be as seamless, and you won't get the data that HubSpot is capable of offering on video performance.
Google Search Console Integration - This is another one of those annoying little features that won't impact how your site performs, but that you might miss when you don't have it. HubSpot CMS Starter doesn't include Google Search Console integration. Again, you can still get that data on your own, but it can be frustrating to navigate two platforms to get all the analytics you want.
Content Strategy & SEO - As a content nerd, this is a big one for me. HubSpot's Content Strategy & SEO tools are amazing, and I'm sad to say they're not included in CMS Starter. You'll still be able to see individual page performance, but you won't get data on how your topic clusters or overarching content strategy is performing.
A/B Testing - This is the last big one we'll mention because it is a kicker for anyone who's trying to build a website and is serious about digital marketing. The Starter Hub doesn't come with A/B testing features, which can make it tough to test little elements that can make a big difference with conversions.
The bottom line is that the HubSpot CMS Starter is best for companies that are just looking for the basics, or who are taking a cost-conscious approach to web development. Out of the box, the HubSpot CMS Hub Starter gives you everything you need to build an attractive, well-performing site. Choose your own theme, get top-of-the-line hosting and security, and launch.
You're going to miss out on some of the robust marketing, testing, and strategy features HubSpot offers, but all-in-all, you won't lose much in performance. As long as you've got a small site, and aren't too concerned about testing and optimizing, Starter could be a great fit for you.
If the HubSpot CMS Hub tiers were like Goldilock's three bowls of oatmeal, the Professional Tier would be "just right". Offered at a price that's much lower than the Enterprise Tier, but delivering a whole host of robust features well beyond what the Starter Tier offers, you get a lot for a little, and don't miss out on a whole lot.
The HubSpot CMS Professional Hub starts at $400 a month. Again, it's easy to bundle with other HubSpot Hubs for a price break, and you can always talk to your favorite HubSpot Solutions Partner (ahem, us, right?) to see what promotions or discounts are available, but when you see what you'll get, the cost makes a little more sense.
HubSpot CMS Professional offers all the features offered with the Starter tier, all the features we mentioned you wouldn't get with Starter, plus a whole host of additional features that really help you make the most of your digital and inbound marketing strategies. With a serious upgrade to over 10,000 web pages, plus dynamic content (which makes it possible to make global site changes at the press of a button), up to 100 blogs, and all kinds of marketing tools, here's what you're going to get from the HubSpot CMS Professional tier.
10,000 Web Pages, Plus Dynamic Content
Up to 100 Blogs - This is perfect for any company with a number of divisions and locations. With 100 blogs, you easily create separate content creation spaces for each division or location and track results accordingly.
25 Reporting Dashboards, 20 Reports per Dashboard - Expanded capabilities mean expanded reporting. Get more of the reports you need, at a glance with 25 dashboards.
Additional Features on Bots, Chats, and Forms - HubSpot CMS Starter includes bots, chat, and forms, but HubSpot CMS Pro takes them to another level with additional features for customization and interaction that make audience engagement seamless.
Up to 100 Shared Inboxes - All the emails you need, to all the team members who need them.
Language options — 2 page versions with A/B testing - This is an important upgrade for any company that works with audiences who speak multiple languages. The Starter Hub doesn't offer language options, so Pro seriously levels up the capability and includes A/B testing while they're at it.
Content Staging - You didn't get it in HubSpot CMS Starter, but you sure will in HubSpot CMS Pro! Stage content to make sure it's perfect before you launch.
Products - If you've got an eCommerce branch of your site, HubSpot CMS Pro gives you Products capabilities to show 'em off.
Video Hosting & Management - HubSpot makes leveling up your video strategy easy. Video hosting and management keeps all your exciting content in one spot, without bloating your site. Plus, get all the analytics you want on video engagement.
SEO & Content Strategy Features - HubSpot CMS Pro gives you access to SEO and content strategy features, including Topic Clusters and SEO recommendations for your blogs. If you're familiar with the Yoast SEO Plugin for WordPress, HubSpot CMS Pro gives you the HubSpot equivalent of that tool.
A/B Testing - Test away! Optimize your site with small tweaks that make a big difference. From testing different page titles to button colors, get all the data you need to improve UX for your site visitors.
Custom Reporting - This is a big feature that was missing from the HubSpot CMS Starter tier. Custom reporting lets you develop reports that help you analyze all of your data in the ways most meaningful to you.
Duplicate Management - The last one we'll mention here is duplicate management, just because it's so handy. This is an AI tool that helps you identify and merge duplicate records, so you don't have to sift through hundreds of duplicated contacts.
So that was a lot of features, but believe it or not, there's still more available. While HubSpot CMS Pro is going to suit most small to mid-sized companies, there are some features you might miss out on, especially if you're investing heavily in analytics and RevOps.
Custom Objects - This feature lets you store virtually any type of data you find important in HubSpot. Whether that's an event, a subscription, a location, etc, this feature is handy because you can set up workflows and run reports on those custom objects when they're important to you.
Salesforce Custom Objects - The HubSpot CMS Professional Tier does include Salesforce integration, but you won't be able to integrate any custom objects from Salesforce on the Pro tier.
Adaptive Testing - If you're a data nerd like me, this is a really cool feature you might miss. It essentially takes your A/B testing efforts and automates them. This helps you improve conversion rates without having to monitor test after test manually.
Content Partitioning - This is an important tool for bigger companies, allowing you to give different teams different permissions on what they can see, edit, and publish based on role, region, and more.
Web Apps - If you wanted custom-built features like a calculator, customer portal, or LMS, you can't do that unless you upgrade to Enterprise. You can still get a lot of these features from the HubSpot Asset Marketplace, but you won't be able to build your own on the Professional tier.
Admin Notifications - This is another feature you might miss if you've got a larger organization or website. Admin notifications let you set up default notifications for any user in your account, or create notification profiles by role.
The bottom line remains: HubSpot CMS Professional is the Goldilocks option. You get a ton of reporting and website enhancement features, without having to shell out for that Enterprise cost. Most companies are going to get all the features they've ever wanted, plus a few they didn't know they needed.
And so we've arrived at the biggest, baddest CMS Hub package available on the market — Enterprise.
If you're not messing around and you want the best website (and the best features) money can buy, HubSpot CMS Enterprise is what you need. Here, there's no messing around. You get everything HubSpot has to offer. Let's take a look at what that means for you, but first, let's talk about what that'll cost you.
The HubSpot CMS Hub Enterprise starts at $1,200 per month. While that might sound like a lot, I'd invite you to consider how much you're spending on IT and site developers now. What about additional support when something goes down?
Okay, now consider how many leads your website delivers (or should deliver if it was optimized and functional) a month. If you are or could reasonably be making more than $1,200/month on clients who convert on the site, then Enterprise might be worth the cost for your company.
Everything! No seriously, any feature HubSpot has that is related to their CMS, you get.
From expanded capabilities on tools like landing pages to multi-language content creation, customizable traffic analytics, up to 200 currencies, up to 500 custom reports, and so much more, there's nothing you need or want that you can't get with HubSpot CMS Enterprise. All of the features included with HubSpot CMS Starter & Pro, plus all of the features we mentioned you might miss from both of those tiers are all included in the Enterprise CMS Hub.
Nothing. At least not anything HubSpot has in their pocket.
Enterprise customers also often get first looks at new features and beta versions of features HubSpot is planning to roll out, so there's a lot of value in Enterprise if your team will actually use all of these features.
Enterprise is HubSpot's most comprehensive CMS Hub package. If there's anything you're worried about missing out on, it's not a HubSpot feature. Compared to other content management systems, Enterprise stacks up impressively well, offering far and away some of the most robust security, speed, and analytics features on the market. If your company is leaning into building your digital presence or is doing business in a high-value market or enterprise industry, then the HubSpot CMS Enterprise is one of the top options on the market.
Well, if you've read through the blog, you probably have a pretty good idea of which one is right for you. In case you skimmed — no shame, most of us do — here's a final breakdown:
HubSpot CMS Starter
Starts at $25/month. Offers everything you need to get a well-performing website going plus some handy analytics features and marketing tools you won't find anywhere else. Ideal for small to mid-sized businesses with under 15 site pages who are looking to dip a toe into the HubSpot ecosystem.
HubSpot CMS Professional
Starts at $400/month. Offers everything included in Starter, plus a range of additional marketing, sales, and service features that help you provide a better user experience and maximize performance. Ideal for mid to large-sized businesses who are serious about improving performance, but who aren't ready for the Enterprise investment.
HubSpot CMS Enterprise
Starts at $1,200/month. Offers every HubSpot CMS feature & tool available, helping you create a true RevOps machine that removes friction and promotes growth. Ideal for large to enterprise size companies that are serious about investing in inbound marketing and RevOps. A level-up ecosystem that's designed to help you maximize lead generation and company growth.
Talk to the Evenbound team! Not only is our HubSpot Services team of HubSpot Certified Trainers ready and waiting to help you onboard, but as HubSpot Platinum Solutions Partners we're often able to provide discounts on your subscription. Get in touch with Nate for more info on how we can help and how much your ideal HubSpot CMS Hub Tier might cost.