CMS Hub Pricing and Features: Breaking Down Every Content Hub Tier

Let’s Talk About HubSpot’s Free CMS Tools

Yes – HubSpot offers a free version of CMS tools worth exploring. This free suite of content management tools is perfect for marketers and developers. You’ll be able to create or expand your website with free hosting, visual editing features, and more.

The free version of HubSpot CMS is ideal for small businesses ready to dip their toes into the world of digital marketing. If you're ready to take that first step in building your website, and you're planning to build your website yourself, there is no better free tool package than what HubSpot offers.

Features of Free HubSpot CMS Tier

With HubSpot's free CMS tools, creating a website is simple and stress-free. Using its features, you can deliver an exceptional user experience to support your growth goals.

Here’s what you’ll get with the Free HubSpot CMS tools:

• AI Blog Writer: Leverage this tool to quickly create effective blog posts.
• SEO Recommendations: Receive basic suggestions to improve your rankings.
• Theme Library: Choose from a flexible collection of themes that will fit any brand.
• Website Builder: With easy, user-friendly drag-and-drop capabilities to build and update your website.
• Landing Pages: Create web pages for your business’s products, services, and more.
• Managed Cloud Hosting: Your customers will have a secure, reliable experience.
• Custom Domain Integration: Connect your existing website’s URL to the platform.

What You Might Miss in the Free HubSpot CMS Tier

As you can imagine, the free version of anything has some drawbacks. There are elements you’ll be missing when you opt for the free tools, such as:

• No Live Support: While free CMS customers can use HubSpot's Community, self-service Knowledge Base documents, and HubSpot Academy to troubleshoot, they won't have access to live email or chat with a support team.
• Automatic HubSpot Branding: This will appear on all the pages on your website, including blog posts and landing pages.
• No Custom Email Sending Domain: HubSpot's free CMS tools support a custom domain, but not a custom email sending domain.
• No Systems Pages Modifications: Pages like your 404 error page will come with a set design you won't be able to modify.
  
  
  
  

Let’s Explore the Benefits of CMS Hub Starter

HubSpot's entry-level Content Hub tier is called the HubSpot CMS Hub Starter. This tier is meant to give you everything you need and nothing you don't. You’ll be able to get a solid website off the ground—fast.

Bottom line, the CMS Hub Starter tier is best for companies just looking for the basics or taking a cost-conscious approach to web development. The Starter tier could be a top-notch fit for your business as long as you've got a small website and aren't too concerned about more advanced testing and optimizing functionality.

How Much Does CMS Hub Starter Cost?

The CMS Hub pricing for the Hub Starter tier starts at $20/month per seat. Like all of HubSpot's services, you can bundle it with other hubs, like the Marketing Hub, Sales Hub, or Service Hub, to extend your features and roll all your data into one platform.

Features of CMS Hub Starter Tier

The CMS Hub Starter package is going to give you all the basics. You'll get the speed and security that come with HubSpot's hosting, their very popular drag-and-drop editor, website themes, and of course, some extra perks we’ll discuss below.

Beyond what we’ve already mentioned, more standout features come with Starter—features you might miss from the free tier or other CMS platforms.

• Up to 30 Web Pages: This includes blog posts or landing pages, but doesn’t include dynamic content. This is perfect for small business or mid-sized businesses.
• One Blog with 10K Blog Posts: Plus, you can have up to 20 authors and 50 tags. Again, this is what you need for a small to mid-sized business.
• 10 Reporting Dashboards with 10 Reports per Dashboard: All the numbers you need, exactly where you need them. HubSpot's CMS dashboards can show traffic, page performance, and more.
• Shared Inbox: Set up a hello@ or info@ inbox, and make sure all the right people on your team get the emails within that shared inbox.
• Additional AI Functionality: Test out the AI image generator and AI assistants.

What You Might Miss in the CMS Hub Starter Tier

The CMS Hub Starter tier includes every feature you need to build a functional, well-performing website. Because it's HubSpot's entry tier, it will lack some of those nice-to-have features that come at a higher price point.

If you're stuck between Starter and Professional, knowing what you're missing can be helpful. While this isn't the complete list, here are some features you might miss out on with Starter:

• Custom Targeting with CTAs: CTAs are one of our most-used tools to determine visitor engagement and convert leads. In the CMS Hub Starter tier, you won’t have custom targeting by device type, country, referral URL, or other options. The next two packages do include that custom targeting functionality.
• Calculated Properties: HubSpot's Calculated Properties roll up and calculate data from other fields. They help you figure out how often a lead touches your site or engages in an activity before becoming a customer. You can also use them to determine how long it takes an MQL to convert to an SQL. If you're looking for robust reporting, this might be one you miss with CMS Hub Starter.
• Content Staging: This is another one that makes the CMS Starter a little clunky. In all the other paid tiers of the HubSpot CMS, you can stage content on the backend to see what it looks like and how it feels before you push it live. This is handy for companies requiring multiple approvals before launching new copy or website updates. While you can still draft up pages, there's no great way to stage content in CMS Hub Starter.
• Video Hosting and Management: In today’s world, video is a big part of marketing and sales. Unfortunately, the CMS Hub Starter package doesn't include HubSpot's robust video hosting and management tools. This doesn't mean you can't use video, but your experience won't be as seamless, and you won't get the data that HubSpot can offer on video performance.
• Google Search Console Integration: This is another one of those annoying little features that won't impact how your site performs, but you might miss it when you don't have it. You can still get that data on your own, but navigating two platforms to get all the analytics you want can be inconvenient.
• Advanced SEO Insights: HubSpot's content strategy and SEO tools are excellent. While you’ll get basic SEO recommendations in CMS Hub Starter, you won’t receive in-depth suggestions, full-site auditing options, or topic cluster recommendations.
• A/B Testing: This is the last big one we'll mention because it’s a kicker for anyone trying to build a website that’s serious about digital marketing. CMS Hub Starter doesn't come with A/B testing features, making it tough to try out elements that can make a substantial difference in conversions.

Let’s Dive into HubSpot CMS Professional

If the HubSpot CMS Hub tiers were like Goldilocks’ three bowls of oatmeal, the Professional Tier would be "just right." It’s offered at a price much lower than the Enterprise tier, but it delivers a host of robust features well beyond what the Starter tier offers. 

In short, you get a lot for a little and don't miss out on much. You’ll have a ton of reporting capabilities and website enhancement features without having to shell out the Enterprise cost. Most companies will get all the features they've ever wanted, plus a few they didn't know they needed.

How Much Does HubSpot CMS Professional Cost?

The HubSpot pricing for the Professional tier starts at $500 a month with three seats included. It's easy to bundle with other HubSpot hubs for a price break, and you can always talk to your favorite HubSpot Partner Solutions Partner Agency (ahem, Evenbound, right?) to see what promotions or discounts are available. The cost makes a little more sense when you see what you’re getting.

Features of HubSpot CMS Professional Tier

The HubSpot CMS Professional tier offers all the features offered with the Starter tier, plus a whole collection of additional features that help you make the most of your digital and inbound marketing strategies. 

The upgraded features you’ll get with HubSpot CMS Professional include up to 10,000 website pages, up to 100 blogs, custom reporting, and all kinds of marketing tools.

Here's what you’ll get from the HubSpot CMS Professional tier:

• Up to 10K Web Pages: You’ll have enough website pages to cover all your content. Note this does not include dynamic content, which would allow you to make global website changes in live time.
• Up to 100 Blogs with 10K Blog Posts per Blog: With 100 blog subdomains, you can easily create separate content creation spaces for each division or location and track results accordingly. Plus, you can have up to 2,000 authors and 5,000 tags.
• 25 Reporting Dashboards With 30 Reports Per Dashboard: Expanded capabilities mean expanded reporting. You’ll get more of the reports you need at a glance.
• Additional Features on Bots, Chats, and Forms: HubSpot CMS Starter includes bots, chat, and forms, but HubSpot CMS Professional takes them to the next level with additional features for customization and interaction to make audience engagement seamless. For example, this tier includes advanced Facebook Messenger bot branching and in-depth reporting. You’ll also have access to HubSpot’s phone support services.
• Up to 100 Shared Inboxes: All the emails you need with all the team members who need them.
• More Language Options: This is an important upgrade for any company that works with audiences who speak multiple languages. While Starter supports up to three languages, the Professional tier supports as many languages as you’d like.
• Content Staging: You don't get it in the CMS Hub Starter tier, but you sure will in HubSpot CMS Professional tier! You’ll be able to make sure your content looks perfect before launching.
• Products: If you've got a robust eCommerce branch of your site, HubSpot CMS Professional supports up to 15 million of your products (much more than Starter’s one million).
• Video Hosting and Management: HubSpot CMS Professional makes leveling up your video strategy easy. Video hosting and management in the Professional tier supports up to 50 videos. Plus, you’ll get all the analytics you want on video engagement.
• SEO and Content Strategy Features: HubSpot CMS Professional gives you access to advanced SEO and content strategy features, including SEO recommendations for your blogs, topic cluster suggestions, and full site auditing options. If you're familiar with the Yoast SEO Plugin for WordPress, the Professional tier gives you the HubSpot equivalent.
• A/B Testing: Test away! Optimize your site with minor tweaks that make a big difference. From testing different page titles or button colors, you’ll get all the data you need to improve UX for your site visitors.
• Custom Reporting: This prominent feature was missing from the CMS Hub Starter tier. Custom reporting lets you develop reports that help you analyze all of your data in the ways most meaningful to you. With HubSpot CMS Professional, you can generate up to 100 custom reports with 10 million events per custom reporting query.
• Adaptive Testing: If you're a data nerd like us, this is a really cool feature. It takes your A/B testing efforts and automates them. This helps you improve conversion rates without having to monitor tests manually.
• Duplicate Management: The last one we'll mention is handy duplicate management, an AI tool that helps you identify and merge duplicate records. That means you don't have to sift through hundreds of duplicate contacts. Talk about time savings!

What You Might Miss in the HubSpot CMS Professional Tier

That was a lot of features, but believe it or not, there are still more available! While the HubSpot CMS Professional tier will suit most small to mid-sized companies, there are some features you might miss out on—especially if you're investing heavily in analytics and RevOps.

• Custom Objects: This feature lets you store virtually any type of data you find important in HubSpot. Whether that's an event, subscription, location, etc., this feature is useful because you can set up workflows and run reports on those custom objects when they're of value to you.
• Salesforce Custom Objects: The HubSpot CMS Professional Tier includes Salesforce integration, but you won't be able to integrate any custom objects from Salesforce in the Professional tier.
• Content Partitioning: This is an important tool for more expansive companies. It allows you to give different teams varying permissions on what they can see, edit, and publish based on role, region, and more.
• Custom-build Features: If you want custom-built features like a calculator, customer portal, or LMS, you can't do that unless you upgrade to the Enterprise tier. You can still get a lot of these features from the HubSpot Asset Marketplace, but you won't be able to build your own on the Professional tier.
• Admin Notifications: This is another feature you could miss if you have a larger organization or website. Admin notifications let you set up default notifications for any user in your account or create notification profiles by role.
• Content Approvals: Before a landing page, blog post, or other website page goes live, this allows you to mandate or request approvals beforehand. This can ultimately improve the quality of your content and make cross-team collaboration a hassle-free experience. You’ll have to upgrade to Enterprise to enjoy this feature.

Your All-in-one Solution: HubSpot CMS Enterprise

We've finally arrived at the biggest, baddest HubSpot CMS package available on the market: the Enterprise plan. If you're not messing around and want the best website and features money can buy, the HubSpot CMS Enterprise tier is what you need. With this plan, you’ll get everything HubSpot has to offer.

How Much Does HubSpot CMS Enterprise Cost?

The pricing for the HubSpot CMS Enterprise tier starts at $1,500 per month with five seats included. While that might sound like a lot at first, you should consider how much you're spending on IT and site developers now and additional support when something goes down.

Now, consider how many leads your website delivers (or should deliver if it was optimized and functional) every month. If you are or could reasonably be making more than $1,500 per month on clients who convert on the site, then the Enterprise tier might be worth the cost for your company.

Features of HubSpot CMS Enterprise Tier

Everything! No, seriously—any feature HubSpot has that is related to their CMS, you get it with HubSpot CMS Enterprise. From expanded capabilities on tools like landing pages to customizable traffic analytics, up to 200 currencies, up to 500 custom reports, and so much more, there's nothing you’ll need or want that you can't get with HubSpot CMS Enterprise. 

You’ll get all the features included with the CMS Hub Starter and Professional tiers, plus all the features we mentioned you might miss from both of those tiers.

What You Might Miss in the HubSpot CMS Enterprise Tier

Nothing. At least not anything that HubSpot has in their inventory. The Enterprise tier is HubSpot's most comprehensive CMS Hub package.

Plus, Enterprise tier customers often get first looks at new features and beta versions of features HubSpot is planning to roll out, so there's a lot of value in Enterprise if your team will actually use most or all of the features.

Compared to other content management systems, Enterprise stacks up impressively well, offering some of the most robust security, speed, and analytics features on the market. If your company is striving to build its digital presence or is doing business in a high-value market or enterprise industry, then the HubSpot CMS Enterprise is one of the top options.

You’ve Explored CMS Hub Pricing and Features—Which Tier is Right for Your Business?

While we’ve walked through all the options, we know it can still be difficult to determine which HubSpot CMS tier fits your team’s needs. If you need help navigating CMS Hub pricing and packages, get in touch with the Evenbound team! Not only is our HubSpot Services Team of HubSpot Certified Trainers ready and waiting to help you onboard, but as HubSpot Diamond Solutions Partners, we might be able to provide discounts on your subscription.