Our Work
Overview
Etna Supply is a leading manufacturer and wholesale distributor of premium plumbing, waterworks, and HVAC products. When Etna partnered with Evenbound, they knew their HubSpot portal had untapped potential. With duplicate contacts, unstructured company records, and limited tracking and analytics, they saw an opportunity to refine their platform and maximize their ROI.
- Location: Grand Rapids, MI
- Industry: Industrial Wholesale
- Company Size: +600 Employees
- Service Areas: MI, WI, IN, OH, and OK
90 Days
Transformed HubSpot Into a Data-Driven Marketing Engine
80%
Portal Usage Score
+14
Workflows Automating Manual Tasks
The Challenge
Unrealized HubSpot Potential
Without structured processes in place, Etna Supply’s investment in HubSpot wasn’t delivering maximum value.
Disjointed Data
Unstructured processes and company records and duplicate contacts made data management difficult.
Inefficient Workflows
No predefined templates, snippets, or automations in place bogged down teams with manual tasks.
Fragmented Communication
Customer interactions were spread across multiple channels with no centralized visibility.
Limited Tracking & Insights
It was challenging to fully assess the impact of their marketing efforts.
Hubspot Tools We Used
Marketing Hub Professional
Service Hub Professional
The Solution
90-Day Plan
We developed and executed a 90-day roadmap to support Etna Supply’s needs and lay the foundation for long-term growth.
System Architecture + Data Hygiene
Conducted a full HubSpot audit to clean duplicate contacts, standardize company records, and create a structured data model.
Enhanced Streamlined Workflows
Optimized workflows and created new ones to automate repetitive tasks. Set up team-specific views and segmented contact lists for better organization.
Advanced Analytics & Integrations
Implemented Google Analytics 4 with connected ad accounts, and established robust reporting tools in HubSpot.
Training & Enablement
Provided in-depth HubSpot training to empower Etna Supply’s team to confidently use key features.
Marketing & Website Optimization
Cleaned up email lists, segmented contacts for campaigns, and streamlined website integrations to enhance user experience and conversion rates.
Unified Communication Channels
Consolidated multiple communication channels into one centralized inbox, ensuring greater visibility for the service team.
The Results
Fulfillment of HubSpot Capabilities
Workflows, email automation, landing pages, campaigns, and segmented lists are now fully leveraged for greater efficiency.
Time-Saving Tech Consolidation
Centralizing platforms and processes saves time and optimizes their team’s daily operations.
Accurate, Actionable Analytics
GA4 and Google Tag Manager deliver top-tier insights for data-driven decisions.
Improved Conversion Rates
Optimized website pages and integration with HubSpot enhance user experience and lead to higher conversion rates.
A Foundation for Long-Term Growth
Etna Supply’s success in optimizing HubSpot laid the groundwork for ongoing strategic growth.
A Trusted Partner for the Future
Etna Supply continues to work with Evenbound for ongoing HubSpot support and new initiatives, ensuring continuous optimization and long-term success.
