Our Work
Overview
Mixlab is a modern, full-service veterinary pharmacy delivering personalized medications to pet owners and clinics across all 50 states. When Mixlab partnered with Evenbound, their lean marketing team needed help unlocking the full potential of their HubSpot portal.
- Location: New York
- Industry: Veterinary Pharmacy
- Service Areas: United States
+288%
Organic Clicks
+130%
MQLs
+60%
Average Keyword Position
The Challenges
Inefficient HubSpot Setup
Mixlab’s HubSpot subscription wasn’t configured to meet their team's needs, limiting marketing effectiveness.
Messy Data
Lead segmentation by region was difficult due to inconsistent and unorganized data.
Limited Internal Resources
With a lean marketing team, they lacked the capacity to manage integrations, CMS builds, and campaigns alone.
Lack of SEO Strategy & Analytics
They needed help crafting an SEO-driven content strategy and gaining clearer insights into performance metrics.
HubSpot Tools We Used
Marketing Hub Professional
Sales Hub Professional
Service Hub Professional
Our Solutions
HubSpot CMS Migration
Rebuilt Mixlab’s website in HubSpot CMS to improve functionality and scalability.
Inbound Content Strategy
Planned and produced consistent, SEO-friendly content to engage target audiences.
CRM + HubSpot Data Cleanup
Organized and synced data between HubSpot and Mixlab’s custom internal CRM.
Performance Reporting
Set up custom dashboards for better visibility into key performance metrics.
Workflow Enhancements
Improved lead routing and campaign execution with smarter, more efficient workflows.
The Results
Organic Growth
288% increase in organic clicks and 1,800% more impressions in just one year.
Lead Generation Milestone
130% boost in MQLs, surpassing 10,000 qualified leads for the year.
HubSpot Success
Earned an “Excellent” usage score across Sales and Marketing Hubs.
Stronger Foundation for Growth
Website overhaul and improved CRM integration set the stage for sustainable scaling.
