Background

This automotive distributor and manufacturer began as a family-owned business in 1975 as a response to the scarcity of quality reproduction parts in the 1970s Corvette hobby. The company has grown exponentially since its humble beginnings of producing grille teeth for 1953-1960 Corvettes, evolving into a comprehensive resource for Corvette enthusiasts worldwide.

Fast forward, and the company has over 80 full-time employees and continues commitment to quality, innovation, and top-of-the-line manufacturing. As a long-established leader in the industry, the company was looking for assistance navigating the evolving market landscape and fixing gaps in their current marketing.

In 2019, they reached out to Evenbound, seeking a transformative partnership to help propel further growth. We knew we could do this work better than anyone else and were ready to dive in and get to work.

The Problem

Growing a business with limited internal marketing resources

Our client had limited internal resources and was stretched thin across various aspects of its operations. Essentially, the core problem was that they needed not only to sustain but also enhance the success of an already thriving company.

They needed an agency to step into their program and address the existing gaps in the strategic and technical aspects of building and operating a marketing program aimed at growth. We provided assistance in the following areas:

• Targeted Paid Search
• SEO Strategies
• Continued Upward Trajectory

Our Solution

Crafting success through paid media, search engine optimization, and a trust-based partnership

After getting to know the brand and completing the onboarding process, we implemented a comprehensive strategy. Our focus centered on three key pillars: implementing a robust Paid Media campaign, crafting successful SEO strategies, and building a trusting partnership.

Paid Media

We dedicated ourselves to optimizing our client’s paid media initiatives. Our team continuously refined and optimized campaigns, ensuring they were not merely running but excelling. Our unwavering dedication to actively managing and having a proactive approach defined us as the right partner for this company.

SEO

Their overarching goal was to dominate search results for relevant terms. We meticulously executed campaigns that spanned both paid and organic search channels. This included writing high-quality content for their blog and website pages.

Partnership

The true essence of our partnership with this client emerged through routine meetings and strategic consulting sessions. By closely collaborating and delving into data, we ensured that every aspect of our strategy aligned with their evolving needs. This allowed us to gain their trust over time and become an integral part of their growth journey.