Our Work
Overview
When a leading distributor of specialty building materials purchased multiple brands, they needed marketing services to help make each branch successful. The Evenbound team revolutionized marketing for the lumber and building supply companies, driving engagement through inbound strategies and delivering remarkable results.
- Industry: Construction
- Company Size: 15K+
- Location: Atlanta, GA
- Service Areas: Nationwide
10,000+
Monthly Website Visits
3,000+
New Contacts
> 50%
Email Open Rate
The Challenge
Lack of Inbound Marketing Knowledge and Strategies
Companies were unfamiliar with inbound marketing and lacked tailored strategies to generate leads, increase website traffic, and effectively engage their target audience.
Ineffective Website Design and User Experience
Existing websites weren't optimized for conversions or user needs, which reduced engagement.
Limited CRM Capabilities and Marketing Automation
Companies didn't manage customer relationships, track leads, and automate their marketing efforts, so they could not measure performance or streamline operations.
Hubspot Tools We Used
Marketing Hub
Sales Hub
HubSpot CRM
CMS Hub
The Solution
Inbound Marketing Strategies
Targeted buyer personas, SEO-driven content strategies, and tailored content like blogs, content offers, and email campaigns to boost online visibility and attract qualified leads.
Website Upgrades
Re-platformed the websites with a “Growth-Driven Design” approach to enhance user experience and optimize conversion rates.
HubSpot CRM Implementation
Marketing automation and a lead tracker provided a centralized platform for managing customer relationships.
The Results
Growth in Website Traffic
Both businesses experienced a significant increase in website traffic, surpassing 10,000 visits per month.
Increase in Contacts
The partnerships resulted in over 3,000 new contacts, driving growth and expanding their audience reach.
Improved Email Open Rate
Personalized email campaigns achieved an impressive average open rate exceeding 50%, fostering stronger engagement and nurturing leads effectively.
From The Client
“Evenbound has done a lot to develop our website into a rich platform. The richness of information we have now is much different than before, and it’s all working to make it easier for customers to connect with us.” ⭐⭐⭐⭐⭐
Mark
Vice President
Transform Your Construction Business with Tailored HubSpot Marketing Tools
If you're facing similar challenges and want to explore what HubSpot can do for you, Evenbound is your go-to team. Contact us today to see how we can support your business growth.