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Our Work

How We Helped a Metal Stamping Company Elevate Success with Strategic Marketing Innovation

CRM Implementation Search Engine Optimization Manufacturer Marketing

Overview

This client is a prominent force in the automotive and metal stamping sector. But with no dedicated in-house marketing team in place, venturing into the realm of marketing was uncharted territory for them. By tackling our client's unique challenges head-on, we revolutionized their marketing strategy and formed a partnership rooted in success and trust.

  • Industry: Industrial Manufacturing 
  • Company Size: 100
  • Location: Norton Shores, MI
  • Service Areas: Nationwide

+600%

Monthly Website Traffic

216

New Leads

8

Closed Deals

The Challenge

Ineffective Website and Lack of Marketing Strategy

Outdated website and absence of a marketing strategy hindered ability to attract and convert leads. 

Lack of CRM and Sales Process

Without a CRM system, the client struggled to track contacts, manage sales, and maintain a streamlined customer acquisition process.

Inefficient Sales Processes

Sales process lacked efficiency, making it difficult to align customer acquisition efforts with the company’s goals and brand identity.

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Hubspot Tools We Used

Marketing Hub

Marketing Hub

HubSpot CRM

Sales Hub

Sales Hub

HubSpot CRM

CMS Hub

CMS Hub

The Solution

Comprehensive Website Overhaul and Content Strategy

Revamped the website, prioritizing user experience, functionality, and a content strategy with SEO enhancements and a targeted keyword plan. 

HubSpot CRM Integration

Integrated HubSpot’s CRM, CMS Hub, Marketing Hub, and Sales Hub to centralize operations. Comprehensive training ensured the team could fully utilize the platform for managing customer relationships, submitting quotes, and tracking KPIs.

Streamlined Sales Process

Developed a branded sales process, aligning with the company’s overall marketing strategy to ensure a cohesive end-to-end customer experience and improved lead conversion rates.



HubSpot CMS HubSpot Logo on Laptop-1

The Results

Growth in Website Traffic

Revamped website and SEO-driven content strategy significantly boosted online visibility, resulting in a 600% increase in monthly website traffic.

Increase in Leads

Integration of HubSpot CRM and tailored marketing strategies resulted in 216 new leads. 

More Closed Deals

Streamlined sales process and CRM tools led to eight closed deals, including multi-million dollar contracts. 











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From The Client

“The ability to use our new website to track our customers and contacts is extremely valuable as we had nothing before. I think we are only starting to scratch the surface of its potential.” ⭐⭐⭐⭐⭐

Stacy

•

Sales Account Manager

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