Background

This client is a prominent force in the automotive and metal stamping sector, serving as a comprehensive source for metal solutions. Their expertise includes metal stamping, fabrication, welding, and assembly. Despite the challenges of operating in a fiercely competitive industry with narrow profit margins, this client identified untapped growth potential within their capabilities.

However, with no dedicated in-house marketing team in place, venturing into the realm of marketing was uncharted territory for them. That’s when they reached out to Evenbound for expert guidance. 

Our team delved deep into understanding the intricacies of their business and the competitive landscape. Then, we were ready to navigate the complexities of the market and drive substantial sales growth within this highly competitive industry.

The Problem

Increasing revenue with an ineffective website and lack of internal marketing efforts 

In pursuing business growth and customer acquisition, our client initially identified a new website as the solution to their goal. However, we knew a website alone would not automatically translate into new customers. The challenge extended beyond web presence – a holistic strategy was required.

The lack of an internal marketing team also posed massive hurdles in achieving their growth aspirations. At Evenbound, our approach centers around an end-to-end customer experience, emphasizing that success is not derived solely from one element, but requires comprehensive marketing efforts. 

Our first goal was to revamp their website, recognizing it as a vital component but not the sole remedy. The larger objective was to align their team with an all-encompassing marketing strategy, including a new CRM platform. We were starting at ground zero with the new platform, but they were open to our guidance, trusted us, and allowed us to lead the process.

Our Solution

A holistic approach with strategic expertise, streamlined sales processes, and HubSpot CRM integration

Recognizing their unique challenges, we addressed the need for strategic and technical expertise to redefine their marketing approach. Our solution was designed to elevate their digital presence and create an end-to-end customer experience that would drive sustained success.

Our focus included the following:

Strategic and Technical Expertise:

• Provided a blend of strategic and technical consulting to ensure a holistic solution.
• Cultivated a collaborative partnership by showcasing our thought process and fostering a shared understanding to build trust and align visions for success.

HubSpot CRM Integration:

• Invested in the HubSpot CRM, including the CMS Hub, Marketing Hub, and Sales Hub.
• Comprehensive training to empower the team to navigate and utilize the HubSpot platform effectively.

Streamlined Sales Process:

• Developed a streamlined and efficient sales process to enhance customer acquisition.
• Integrated branding work to align the sales process with the overall company identity.

New Website and Content Strategy:

• Crafted a new website strategy, including user experience and a focus on content and functionality.
• Executed a content strategy with SEO enhancements and a keyword strategy to increase online visibility.