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How We Helped a Global Chemical Company Track $8 Million Worth of Closed Deals with a HubSpot CRM Implementation

Overview

With no existing customer relationship management (CRM) system, this global manufacturing company's two prominent business divisions needed a centralized location to track and report on their sales data. They partnered with Evenbound for a four-month HubSpot implementation plan and onboarding that transformed their data capabilities.

  • Industry: Chemicals & Pool and Spa
  • Company Size: +200
  • Location: 6 Manufacturing Locations
  • Service Areas: Global

138

Deals Closed-Won & Tracked in 2023

$8M

Amount Closed & Tracked in 2023

15K

Tracked Sales Activities in 2023

The Challenge

No CRM System

They relied on manual spreadsheets to track sales, which were prone to errors. 

Disjointed Sales Processes

No documented sales process to streamline day-to-day operations and gain a clear understanding of the customer journey.

Lack of Cross-Team Collaboration

Communication was lacking, preventing the company from sharing insights, tracking activities, and consolidating efforts toward goals.

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Hubspot Tools We Used

Marketing Hub

Marketing Hub

HubSpot CRM

Sales Hub

Sales Hub

HubSpot CRM

The Solution

90-Day Action Plan: 

We implemented a 90-day plan to address their needs and lay the foundation for long-term success.

Streamlined Processes and Tools

Custom sales pipelines, automated repetitive tasks, integrated third-party tools, and documenting workflows for improved efficiency. 

Communication and Data Accessibility

Enabled seamless collaboration and real-time data access through HubSpot’s centralized CRM system.

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The Results

Improved Sales and Performance Tracking

The company closed and tracked 138 deals worth $8 million in 2023, supported by over 15,000 recorded sales activities.

Time Savings Through Automation

Automated workflows and reduced manual effort, so teams can focus on driving business growth.

Ongoing, Sustainable Growth 

Documented sales processes and a scalable CRM system position the business for continued growth. Our ongoing support refines their HubSpot as needs evolve.

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From The Client

“Evenbound went above and beyond answering questions and providing insight prior to purchasing the HubSpot Enterprise Sales and Marketing Hubs” ⭐⭐⭐⭐⭐

Mackenzie

Marketing Manager

Transform Your Manufacturing Business with Tailored HubSpot Solutions

If you're facing similar challenges and want to maximize your HubSpot investment, Evenbound is your go-to team. Contact us today to see how we can support your business growth.