Background

Our journey with these brands began back in 2015 when John, the visionary founder of Evenbound, was giving a presentation on effective marketing strategies for builders and construction companies. The marketing director of a lumber and building supply company approached John with an interest in elevating their marketing efforts, and from there, the wheels started turning. 

Evenbound became their outsourced marketing department, allowing them to leverage our expertise without expanding their in-house team. Our partnership proved instrumental, driving growth and amplifying their market presence.

Fast forward to 2020 – this company was acquired by US LBM, a leading distributor of specialty building materials in the United States. Our commitment to delivering five-star service laid the groundwork for our collaboration with another company that US LBM acquired. We were honored to expand our services and tackle their marketing needs as well.

The Problem

Lack of inbound marketing knowledge, strategies & tailored solutions

The challenge at hand for both companies revolved around the unfamiliarity with the concept of inbound marketing, particularly within the specialized domain of construction. Recognizing the need for a strategic overhaul, they sought out a dependable, long-term partner. At the time, taking advantage of inbound wasn't commonplace for this industry, so they were ahead of the curve, pioneering a new approach that would set them apart from competitors.

The ideal partner needed to guide them through the intricacies of inbound marketing and craft and execute a comprehensive strategy tailored to their specific goals. These goals encompassed the generation of new leads, the conversion of these leads into sales, an increase in website traffic, and the cultivation of engagement with their target audience.

Our Solution

A comprehensive approach to driving engagement with marketing automation & inbound strategies

In response to the challenges faced by our clients, we implemented a multifaceted solution. Our efforts aimed to revolutionize their marketing efforts and digital presence and, as a result, deliver tangible results and drive sustained growth.

Our efforts included the following:

HubSpot CRM Implementation:

• Implemented the HubSpot CRM, including marketing automation and a lead tracker
• Delivered training to empower our clients' team, ensuring they could effectively leverage the platform to its fullest potential.

Website Upgrades:

• Re-platformed websites to improve user experience and optimize pages for increased conversions.
• We utilized a “Growth-Driven Design” approach, which includes continuously updating and refining content to ensure relevance with the audience – your website is never “done,” it requires ongoing adjustments and enhancements to meet the changing needs and expectations of users and search engines alike.

Inbound Marketing Strategies:

• Executed a targeted content strategy, incorporating SEO enhancements and a meticulous keyword strategy to boost online visibility, drive traffic, improve domain authority, and capture SERPs.
• Developed customized buyer personas to target their diverse audience precisely, catering to both local homeowners and B2B stakeholders such as contractors and builders.
• Produced tailored content to effectively market to these personas, utilizing inbound marketing techniques such as blogs, content offers, and email campaigns.
• Delivered personalized communications, including a builder newsletter providing insights into lumber prices and a homeowner newsletter to engage with the broader residential audience.

Through these initiatives, we positioned our clients as thought leaders in their industry, enhanced their credibility and authority within the construction space, and drove sustained success. We cultivated collaborative partnerships by fostering a shared understanding, building trust, and aligning visions for success.