Mackenzie | November 15, 2022 | RevOps
At its core, RevOps is designed to align your team with one clear vision. Your team decides what that vision is, whether it's a revenue goal, a number of new clients in a certain time period, or an up-market shift where you're selling and retaining more high-value clients.
Whatever it is, it is a single, clear vision that aligns all teams on a few specific shared goals and objectives.
This gives your team clear priorities and forces them to work together to develop the solutions that propel you toward that vision.
When your entire team, from marketing to sales, operations, and customer service, shares the same goals, there's no question about what they should focus on. They are responsible for maintaining their team's end of the bargain vs. reporting on completely different team-specific metrics.
The benefit of one clear vision is a hundredfold. But to sum it up, instead of focusing on department-centric goals that don't add up to the company's bottom line, they're all rowing in the same direction — success.
Ever heard that saying, "what gets measured gets managed"?
It's true. But if you have bad measurements, you get bad management. RevOps fixes messy data in two ways, helping you get the accurate info you need to make data-based decisions.
With clean data and a shared vantage point of how to analyze that data, your team can really start to make meaningful changes with data-based decisions you can trust.
With the implementation of RevOps, you've shifted your marketing and sales teams' mindset from competing teams, to integral parts of the same team. What does that mean?
Yes, true ^
It means that instead of harping on things that sales or marketing isn't doing right, they can put their time and effort into solving sticky points of your sales process, together.
As they resolve conflicts and discover better ways to serve your ideal prospects, you'll see an increase in your sales cycle time.
RevOps gets your company's flywheel spinning remarkably quickly. And the faster your teams remove barriers in the sales process, the more sales you'll close, and the faster you'll close them. That's an ROI win you just can't beat.
RevOps is built on the premise of doing more with what you already have.
That's one of the things that makes it such an effective business practice — you don't need to spend more money to implement RevOps.
Chances are your team is paying for tools and technology that they're not using effectively. RevOps teaches them to maximize the use of those tools, before they consider purchasing another one.
What's more, once your team implements RevOps, you'll find that the technology you're already using is starting to capture information more accurately. As your teams begin to use those tools and tech in the same way, you get cleaner, more trustworthy data.
That translates to more effective tools and automation. When your data is clean, automation can take over simple repetitive tasks, and free your teams up to do what they do best.
The ultimate benefit of RevOps is a better experience for everyone involved.
Revenue operations is focused on streamlining your company around one goal (ahem, revenue).
This makes the work your team does exceptionally clear. It's clear where they're headed, and it's probably already clear to them what's standing in their way. Now, they have the opportunity to solve those obstacles together.
Not only does that create the perfect environment for growth, but it also creates a healthy, collaborative, and stable environment that fosters a functional team.
So your team's happy, but what about your customers?
With your team working together to remove obstacles from the marketing, sales, service, and operations processes, your customers are going to be pretty happy too. When RevOps is implemented the right way, your team is focused on implementing change that ultimately delivers better, faster, and more efficient service to your customers.
It's truly a win-win.
The idea of RevOps is exciting to most companies. It's the thought of implementation that can give you pause.
Yes, RevOps is a full-system overhaul. But, like most good change, it starts with simple steps. If you're having a hard time wrapping your head around which simple step is best to take first, the Eveenbound team is here to help. All of our team members are RevOps certified through HubSpot, which means we can meet you wherever you're at in your RevOps journey.
If you're ready to chat, just schedule time with Rob below!