Mackenzie | July 23, 2019 | Email Marketing
We've got big news to share here in the inbound marketing community:
HubSpot has just announced that they are now expanding their free CRM to include email marketing tools and expanded ad management tools.
Wait, one more time?
Well, if you were on the fence about the HubSpot platform (learn more about HubSpot's software here), it means you get to try a whole host of some of their very best inbound marketing tools for free.
It also means that if you've been using four or five platforms to manage your email, your ad campaigns, and your contacts, you now have one, free solution to handle them all.
For small to mid-size businesses, this is a huge deal.
Constantly navigating between MailChimp, Salesforce, and whatever other tools you've been using to keep costs low, still costs you time. Your team has to log in to many different platforms, and they have to reconcile information from one platform to the next, which is frustrating, and can hog up precious work hours.
With these new extensions to the HubSpot CRM, you get some of the most important tools to grow your business, all in one platform, and all for free.
Obviously, HubSpot is hoping that when you see how great their tools are, you might be interested to upgrade as your company grows. But, there's no pressure to do so, especially if your company is small and just not quite ready to upgrade.
The HubSpot CRM is always offered for free, for the lifetime of your subscription. There's no free trial or expiration date on the CRM or any of the tools that HubSpot offers for free along with it.
Whether you have the HubSpot CRM already or not, you're probably wondering about the specifics of these new tools. So, what exactly do you get with their new email marketing and ad management tools?
HubSpot has long been known for its intuitive email marketing platform. In the email editor, you can easily make edits right in the email template, changing text, adding images, buttons, and CTAs.
It also gives you the opportunity to preview your email on a variety of different devices, and lets you send unlimited test emails to yourself and your team before you're really ready to schedule out the post.
There are a ton of features to take advantage of just in the email editor, from their handy optimization guide to their A/B testing tool. But what's really key about this new, free offering from HubSpot is the post-send analytics.
Now, once you send an email, you can see who opened it, how many people clicked through to your website, and much, much more. These metrics are what make this free tool such a boon to companies starting to grow.
With the email editor and post-send analytics, you can easily see which messages are resonating with your audience, and which aren't quite hitting the mark, yet. You can also see which contacts continue to engage with your content as the move further down the buyer's journey, closer to a sale.
Best of all, every contact's interactions with your emails are saved in the CRM, on the same platform. There's no jumping back and forth between your email manager and your contact list; everything you need to know about every contact, whether it's related to email or an ad they clicked on is saved and logged in the CRM for you, and updated in real-time.
In the past, the free HubSpot CRM has only included support for Facebook lead ads. With this new upgrade, the CRM comes free with ad management and tracking tools for up to $1,000 per month of ad spend across Facebook, Google, and Linkedin. Users are able to connect a maximum of two accounts, so you can measure performance across platforms to see which channel is best for your message.
Like email marketing, connecting your ad accounts to your CRM helps you better understand your consumers. These new tools allow you to see exactly which contacts are interacting with your ads, and offer performance metrics to let you know which ads are bringing in the most qualified leads.
The bottom-line benefit of these new additions to the free HubSpot CRM is that you can have all data from your email and ad campaigns filter through one central system. This allows you to track the long-term performance of your ads and email marketing campaigns, showing you the concrete ROI you're seeing from both efforts, right from your CRM.
The HubSpot CRM is helping eliminate the hassle that comes with using multiple tools from multiple providers.
They're offering a full suite of seriously powerful marketing tools plus a CRM that helps you track the results of your efforts in real-time, and makes it easy to reach out to those contacts who are responding best to your marketing campaigns.
In the end, the HubSpot CRM, with these new free email marketing and ad management tools, are great for any company who is looking to expand their marketing and growth capabilities but doesn't yet have the trust or the budget to go all-in on an expensive platform.
This expansion of the HubSpot CRM is big news for us in the inbound and growth marketing community, and for any small businesses out there who are working hard to get ahead. If you're interested in learning more about HubSpot's free tools, please don't hesitate to get in touch.
As a HubSpot Gold Agency Partner, we live and breathe this software, and would be happy to help answer any questions you might have or help smooth out any growing pains as your team transitions over to HubSpot's tools. Just let us know how we can help.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
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