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How Much Does HubSpot Cost, and Is It Worth It?

Elizabeth | April 16, 2024 | HubSpot

So you're ready to invest in HubSpot. You’ve done your research and determined that this is the software for you. But exactly how much does HubSpot cost?

HubSpot is a robust platform with several tools, features, and capabilities that can seem overwhelming at first. That's why we're dedicating this blog to breaking down HubSpot costs.

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Is HubSpot Expensive?

When you ask most HubSpot Solutions Partners (and even HubSpot themselves) how much HubSpot costs, they will usually refer you to the HubSpot Pricing Page

And yes, that's a helpful ballpark for you to provide your accounting or finance team. But is the HubSpot pricing page really an accurate estimate of how much HubSpot will cost your company? No.

As a Diamond HubSpot Solutions partner, the Evenbound team is more than comfortable telling you that you will invest more time and money in HubSpot for onboarding, implementation, and ongoing support in addition to your monthly subscription costs.

So, are we telling you that HubSpot is expensive? Well, no, and yes. 

No, we don't believe HubSpot is expensive. In fact, we know that clients who invest in HubSpot always recoup that investment in the sales that HubSpot helps them close. That being said, it’s important to note that as a HubSpot Solutions Provider, we're not HubSpot employees. We're certified and accredited experts who know a lot about what HubSpot is and what it can do, but we're here to help our clients make the most of the solutions that can support their growth, not pitch solutions that don't fit their goals.

We want you to know exactly what you're going to get and precisely what it's going to cost for your company to use HubSpot in the ways that will deliver the revenue and ROI you're looking for.

How Much Is HubSpot Per Month?

How much HubSpot costs per month for your company will depend on the software solutions you choose to invest in. The options are: 

  • Marketing Hub
  • Sales Hub
  • Service Hub
  • Content Hub
  • Operations Hub
  • Commerce Hub

After you choose the solutions, you will also need to decide what seat level you want. The options are:

  • Starter
  • Professional 
  • Enterprise 

To see what is included in each seat level for every software solution, please refer to the HubSpot pricing page. We’ll give you the basics of the costs for each. 

Marketing Hub:

  • Starter - Starts at $45/month
  • Professional - Starts at $1,250/month
  • Enterprise - Starts at $3,600/month
    • *The cost shown for Enterprise does not include the required, one-time Enterprise Onboarding for a fee of $7,000. 

Sales Hub:

  • Starter - Starts at $45/month
  • Professional - Starts at $450 per month 
  • Enterprise - Starts at $1,500/month

Service Hub: 

  • Starter - Starts at $45/month
  • Professional - Starts at $450 per month 
  • Enterprise - Starts at $1,200/month

Content Hub: 

  • Starter - Starts at $23/month
  • Professional - Starts at $450/month
  • Enterprise - Starts at $1,500/month

Operations Hub:

  • Starter - Starts at $45/month
  • Professional - Starts at $720/month
  • Enterprise - Starts at $2,000/month

Commerce Hub: 

  • Your fees will be calculated differently depending on your payment processing option.
    • If you use HubSpot payments, your fees will be 2.9% of all credit card transactions and 1%, capped at $10, of ACH payments. There is no platform fee for HubSpot payments.
    • If you use Stripe payment processing, your fees will include a platform fee of 0.5% per transaction. You will also pay the processing fee you have agreed to with Stripe.

Bundled Products

If you choose to invest in more than one HubSpot software product, you can bundle them at a discounted price. 

Starter Customer Platform

  • Starts at $45/month
  • Includes: 
    • Marketing Hub Starter
    • Sales Hub Starter
    • Service Hub Starter
    • Content Hub Starter
    • Operations Hub Starter
    • Commerce Hub

Professional Customer Platform

  • Starts at $2,952/month
  • Includes: 
    • Marketing Hub Professional
    • Sales Hub Professional
    • Service Hub Professional
    • Content Hub Professional
    • Operations Hub Professional
    • Commerce Hub

Enterprise Customer Platform

  • Starts at $5,158/month
  • Includes: 
    • Marketing Hub Enterprise
    • Sales Hub Enterprise
    • Service Hub Enterprise
    • Content Hub Enterprise
    • Operations Hub Enterprise
    • Commerce Hub

Please Note: HubSpot pricing is subject to change, so be sure to check their website for current pricing data. 

Understanding the REAL Cost of HubSpot

When you sign up for HubSpot, your initial cost is the monthly amount you pay based on the licenses you've selected. That could include the Marketing Hub Pro, Sales Starter, the complete Enterprise CRM Suite, or the HubSpot CMS. 

You get access to whatever tools you purchase — that's it. Configuring the software to integrate with your existing systems and learning how to use all of these wonderful new tools aren't part of the deal. 

In addition to what you pay for HubSpot per month, the actual cost of HubSpot includes:

  • The cost of HubSpot onboarding & implementation
  • The cost of HubSpot training for any employee who needs to use it
  • The time your team must invest in that training
  • The time your team will need to invest in proper setup
  • The cost of ongoing support or as-needed training to continue supporting your team's success on the platform. 

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Setting Up HubSpot — How Much Does HubSpot Onboarding & Implementation Cost?

Once you've decided on a HubSpot subscription level, there are two paths you can take for onboarding and implementation. (More info on what HubSpot Onboarding and HubSpot Implementation are.)

1. HubSpot's Included Onboarding Service

HubSpot does offer some onboarding and implementation services. If you sign up for the Professional Tier of the Marketing Hub, onboarding services will cost $3k. If you sign up for the Enterprise Tier, onboarding services will cost $7k. 

HubSpot does not offer any hand-holding or "do it for you" service when it comes to onboarding and implementation. They will show your team how to do things and offer suggestions for setup best practices, but you will need more time to actually complete the onboarding, data migration, or user setup.

Instead, you dedicate a "HubSpot Power User" from your team, who is responsible for that technical setup. That person is also responsible for teaching the rest of your team how to use HubSpot.

The Total Cost of HubSpot's Onboarding Service:

  • $3-$7k for the onboarding
  • 30-90 days of investment from your HubSpot Power User (someone on your team)
  • Additional investment from that person to teach your team how to use your new tool
  • Your team's time to participate in team training to learn how to use HubSpot independently. A conservative estimate might be 5 hours per week per team member.

2. Select a HubSpot Solutions Partner That Provides Onboarding & Implementation

If the idea of your team teaching themselves how to use a complicated new software sounds a little sketchy, you're not alone. HubSpot does many things well, but they know that setup and support aren't their top services. That's why HubSpot has a dedicated Solutions Partner network.

The Evenbound team is a part of the HubSpot Solutions Partner network. We are certified in all areas of HubSpot, and customized HubSpot onboarding & implementation is what we do every day.

So, what's different about a HubSpot solutions partner's onboarding & implementation service?

You don't have to do all of the work. A Solutions Partner has HubSpot experts on the team who will handle all of the technical set-up steps of your onboarding. We'll remap all of your data, integrate all of your contacts into the HubSpot platform, and ensure everything is set up according to how your team works.

Then, the real magic happens — we develop a customized implementation plan that takes your team's goals into account and provides personalized training for your team members.

While we do like to have one point of contact on your team, this person is primarily responsible for gaining approval from your team and reviewing the imported data and systems we build. For most companies, this is a much more comfortable time investment than dedicating an entire team member to learn and then train others on HubSpot.

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How Much Does it Cost to Work with a HubSpot Solutions Partner?

The question still remains: how much does this Solutions Partner onboarding and implementation service cost your company? Big surprise here — it depends. The complexity of your business, how many people are on your team, and how many systems you hope to integrate with your HubSpot platform will ultimately dictate your overall investment. 

To give you a ballpark, your overall investment in HubSpot onboarding & implementation with a HubSpot Solutions Partner will include:

  • Between $6-30k on implementation and onboarding 
  • Time for your team to sit down in a dedicated discovery meeting
  • Time for one person on your team to review and approve our work
  • Time for your team members to dedicate to 3-6 trainings throughout your onboarding and implementation. These may be team trainings or one-on-one trainings

As you might imagine, smaller companies just looking for a few simple trainings can expect to be on the lower end of the budget. Complex businesses that require more configuration can plan for the higher end of the budget. 

What Happens After Onboarding & Implementation with Your HubSpot Solutions Partner?

Once you've implemented HubSpot, whether you choose HubSpot's services or those of a Solutions Partner, your team will still run into questions. No company we've ever worked with has been completely set and ready to run HubSpot autonomously after an implementation.

There will always be situations that will change how you want to use HubSpot, like:

  • New questions
  • New hires
  • New implementation requests
  • Changes in your products or services
  • Changes in your sales, marketing, or service processes
  • Improvements in your RevOps systems

Your HubSpot platform should evolve and grow as your company does. As such, budgeting a sum for regular HubSpot support services is important. Depending on your company's comfortability with the platform, this could be anywhere from 4 hours a month to 20.

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What's the ROI of HubSpot?

In this blog, we've walked through a lot. The initial cost of HubSpot, the cost of onboarding and implementation, plus the cost of ongoing support. So, what can you expect to get back from your investment in HubSpot?

On average, companies who move onto the HubSpot platform and are dedicated to learning and implementing the tools it provides see significant results in 1 year or less.

After 1 year of using HubSpot, customers: 

  • Attract 114% more website traffic
  • Generate 129% more inbound leads
  • Close 55% more deals
  • Resolve 43% more tickets per agent
  • 91% more deals closed
  • 73% increase in marketing team productivity
  • 58% increase in email click-through rate
  • And so much more! 

See the whole HubSpot ROI report here.

Those are some pretty impressive stats! In the end, HubSpot should pay for itself. The entire purpose of the platform is to help you attract more of the right fit leads and close them. If you do that, most companies find that HubSpot pays for itself after just a few sales. 

how much does hubspot cost

Is HubSpot Right for Your Business?

If you want to see what HubSpot could do for your company, what your investment would be, and what ROI you could see for that investment, we'd love to connect! We're happy to take a look at that math with you so you can decide whether HubSpot is right for you. Connect with the Evenbound team today to get started! 

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