Mackenzie | May 10, 2017 | Email Marketing
Inbound marketing has recently made a serious jump in popularity. As consumer preferences began to shift in the last decade, it's become clear that inbound marketing techniques are the most effective way to generate warm leads and close sales. And when you talk about inbound marketing, you have to talk about HubSpot. They are at the very forefront of this marketing renaissance, and have been for quite some time. They offer quality tools and education that help businesses and sales teams improve their marketing tactics, and they do so quite effectively. One of HubSpot's most popular tools is called HubSpot Sales, and in case you hadn't heard about it, or aren't quite sure what it does, we thought we'd break it down a bit:
Formerly known as Sidekick, HubSpot sales is a new and improved version of their original CRM (Customer Relations Management) tool. It comes in two forms: HubSpot Sales free, and HubSpot Sales Professional. HubSpot Sales Free is, as you might imagine, free, while HubSpot Sales Professional costs $50, but gives you full access to the HubSpot suite of CRM tools.
Now that you know what it is, you're probably wondering what exactly HubSpot Sales does, and why it's such a big deal. And the answer to that is: HubSpot Sales is one of the most comprehensive, affordable CRMs out there. When you install HubSpot Sales Free alone, you'll get email open and click tracking, email scheduling, contact profiles, and a taste of more advanced tools like email templates and meetings. Broken down, these tools can do a lot to help manage your time and nurture qualified leads:
You'll get a desktop notification the second your emails are opened, and you'll get another notification if a prospect follows any of the links within your email. This feature takes a lot of the guesswork out of your emailing process. It's easy to figure out who is a warm lead, who's gone cold, and where you should spend the majority of your time nurturing email leads.
You might be working at 1AM, but chances are your prospects are not. With email scheduling, you can write up your message at any time, and then set it to go out at a time you know your prospect will be at their desk.
Each time you send out an email, or someone looks at content from your email or website, HubSpot Sales will collect their information, putting it all into one place so you can see who is looking at your website, and where they're spending the most time.
HubSpot Sales makes it easy to remember where you are with each client. They organize every lead's history into a built-in activity stream, which will tell you which emails you've sent, which emails they've opened, and what links and documents they downloaded. This makes it easy to personalize your future approach with that warm lead. If they've been looking at a lot of your how to's, you can easily send them another you know they'll be interested in. If they're snooping around looking at pricing, it might be the right time to hook them up with a salesperson who can close.
Once you've figured out who your contact is, and what they're likely looking for, you can drop them into an email sequence. Email sequences essentially put lead-nurturing on autopilot, making it easy to pull leads through the sales funnel without a lot of effort or time on your behalf. Sequences will send out emails you've created, at times you set, so you can continue to nudge that prospect through the sales funnel, without even having to think about it. This frees you up to focus on closing other warm leads.
You can easily share a link with everyone you want involved in a meeting, that allows them to choose a time for the meeting that works for everyone. Because HubSpot Sales links up with Google Calendar, Office 365, and HubSpot CRM, their meetings feature makes it very easy to see where scheduling conflicts exist, and how to avoid them. Once you get that meeting set up, easily record the call with the click of a single button. HubSpot Sales will automatically log them to your CRM.
So now that you know exactly what HubSpot Sales will do for you, it's pretty clear to see that it takes out a lot of the guesswork and potential for human error that go along with the sales process. By installing HubSpot Sales, either the free or the business version, you're working to ensure that no one slips through the cracks, and that you're doing everything you can to pull those qualified leads through the sales funnel.
Best of all, HubSpot Sales is compatible with third party emailing systems, like Gmail, Outlook, and what have you. That means that you get all of these benefits through your existing email setup, so there's no learning curve.
When you use HubSpot Sales, it's easy to see who's spending the most time on your website, and who's opening your emails. From there, you can identify the qualified leads, and allocate your time wisely based on those warm leads. With real-time notifications that let you know when someone's reading your email, it's simple to send follow up content seconds later. By reaching out a just the right time, you'll get more answered calls, more meetings booked, and as a result, more sales. HubSpot Sales offers an easy, affordable CRM that helps you smartly manage your time, and put effort into the leads you know will count.
HubSpot Sales is a handy tool that we use every day here at Evenbound, so we can speak for its benefits ourselves. If you've been thinking about some of HubSpot's tools, but aren't sure they're right for you, feel free to get in touch. We'd be more than happy to answer any questions, or explain a bit more about HubSpot CRM.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
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