Content Marketing

A Free(ish) Way To Bring Leads To You

What is Content Marketing?

Content marketing is easily one of the most popular inbound marketing tactics out there. It's an integral part of any inbound marketing strategy because your content is what draws leads into your sales cycle. Best of all, it's low investment, high return. So what is content marketing? Content marketing is content + marketing. 

inbound-vs-content-marketing

  1. Content — Anything that you put together, that is somehow engaging, entertaining, or informational to an audience. From ebooks to videos to infographics to the good 'ol fashioned blog, content is anything that conveys a message or a piece of information to your audience
  2. Marketing — Any action you take to get the word out about your company. 

When you put those two definitions together, you end up with content that gets the word out about your company. 

inbound-vs-content-marketing

  1. Content — Anything that you put together, that is somehow engaging, entertaining, or informational to an audience. From ebooks to videos to infographics to the good 'ol fashioned blog, content is anything that conveys a message or a piece of information to your audience
  2. Marketing — Any action you take to get the word out about your company. 

When you put those two definitions together, you end up with content that gets the word out about your company. 

One great piece of content can influence dozens and dozens of leads to convert to sales prospects, and then customers.

Why You Should Care About Content Marketing

Many people hold the misconception that by answering all of your potential buyer's questions in accessible, online content, they're just going to end up doing the work themselves. Content marketing helps those people understand why what you do is so important:

  • Empowers readers to understand what it is that you do.
  • Provides the best information in your industry.
  • Helps you become the obvious choice for new leads who are looking for your help. 

Content marketing is one of the cheapest yet effective ways to get your message out there. It can be done in-house, if necessary, and even when it's done in-house, it's still a low investment, high return strategy.

content-marketing
content-marketing

Why You Should Care About Content Marketing

Many people hold the misconception that by answering all of your potential buyer's questions in accessible, online content, they're just going to end up doing the work themselves. Content marketing helps those people understand why what you do is so important:

  • Empowers readers to understand what it is that you do.
  • Provides the best information in your industry.
  • Helps you become the obvious choice for new leads who are looking for your help. 

Content marketing is one of the cheapest yet effective ways to get your message out there. It can be done in-house, if necessary, and even when it's done in-house, it's still a low investment, high return strategy.

The Evenbound Way to Content Marketing

Here at Evenbound, we take content pretty seriously, both for ourselves and for our clients. We develop engaging, informational content that's centered around keywords, so both humans and search engines will see it, read it, and love it. Here's how we do it:

01

Research

Any great content marketing strategy starts with research. We create a detailed keyword report that tells us what terms you have the highest potential to rank for. 

We also work with you to learn the ins and outs of your business — so we know we're writing great content that you're proud of, too.

02

Writing

This is the fun part. We take all of that research and we bring your information and expertise to life with compelling, engaging content your audience genuinely wants to read. 

Emails, blogs, content offers, case studies and more. We'll write it all, and we'll make sure you love it before it goes live. 

03

Marketing

Promotion is the most important part of content marketing. We drive people to your new content with newsletters, email campaigns, and seriously fun social media campaigns. 

We work hard to find the best platforms to market your content and start conversations that captivate and engage your ideal audience.

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Got Big Growth Goals for Your Company? We're Here for That!

If you're ready to chat, we're ready to listen. Leave us a message to get started.

Serious Results. Serious Fun.

At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.

Contact

hello@evenbound.com
(616) 215-0626
41 Washington Ave. #390
Grand Haven, MI 49417

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