A Free(ish) Way To Bring Leads To You
What is Content Marketing?
Content marketing is easily one of the most popular inbound marketing tactics out there. It’s an integral part of any inbound marketing strategy because your content is what draws leads into your website and into your sales cycle. Best of all, it’s low investment, high return. So what is content marketing? Content marketing is content + marketing:
- Content — Anything that you put together, that is somehow engaging, entertaining, or informational to an audience. From ebooks to videos to infographics to the good ‘ol fashioned blog, content is anything that conveys a message or a piece of information to your audience.
- Marketing — Any action you take to get the word out about your company.
When you put those two definitions together, you end up with content that gets the word out about your company.
One great piece of content can influence dozens and dozens of leads to convert to sales prospects, and then customers.
Why You Should Care About Content Marketing
Many people hold the misconception that by answering all of your potential buyer’s questions in accessible, online content, they’re going to end up doing the work themselves. Content marketing helps those people understand why what you do is so important:
- Empowers readers to understand what it is that you do.
- Provides the best information in your industry.
- Helps you become the obvious choice for new leads who are looking for your help.
Content marketing is one of the cheapest yet effective ways to get your message out there. It can be done in-house, if necessary, and even when it’s not done in-house, it’s still a low investment, high return method.
The Evenbound Way to
Here at Evenbound, we take content pretty seriously, both for ourselves and for our clients. We develop engaging, informational content that’s centered around keywords, so both humans and search engines will see it, read it, and love it. Here’s how we do it:
Any great content marketing strategy starts with research. We create a detailed keyword report that tells us which keywords have the highest search volume (many people are Googling those words), and the lowest competition (no one else is talking about it, yet, which means you can rank highly on search engines).
We also work with you to learn the ins and outs of your business, so we know we’re writing great content that speaks to your ideal buyer’s questions.
Any quality content marketing strategy has to have actual marketing. We don’t just write content and let it collect dust on your site.
We drive people to those blogs with newsletters and email campaigns. We advertise your best case studies and content offers on search engines and through social media.
Promotion is the most important part of content marketing. We work hard to find the best platforms to market your content and start conversations that will captivate your audience.
Once we know what we’re writing about, and what specific keywords we’re targeting, we do the fun stuff. We bring your information and your expertise to life with compelling, engaging content that your audience genuinely wants to read.
Emails, blogs, content offers, case studies, and more. We’ll write it all, and we’ll always make sure you love it as much as we do before it goes live.
More ways to help you grow
At Evenbound, we know there's more than just one way to build growth. That's why we offer plenty of services that work together to deliver our clients a comprehensive growth strategy.
Got Big Growth Goals for Your Company? We're Here for That!
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Serious Results. Serious Fun.
At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it.
41 Washington Ave. #390
Grand Haven, MI 49417
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