Email Marketing

Contacting the right leads, at the right time, with the right content to make them convert to the next step of their buyer’s journey.

What is Email Marketing?

Email marketing is one of the best ways to nurture potential leads and prospects through the buyer’s journey. It’s an integral part of inbound marketing since it’s one of the few opportunities you have to speak to clients who already know you, making it incredibly valuable.

Email marketing is one of your only opportunities to communicate with a group of prospects who are already interested in your company and what you have to offer.

What Does an Email Marketing Agency Do?

An email marketing agency takes on the tricky work of delivering the right content, at the right time, to the right lead or prospect. Here at Evenbound, email marketing is one of our regular service offerings, and we have to admit, it’s often one of the most effective.

How an Inbound Marketing Agency Leverages Your Email List for Leads

An effective email marketing strategy requires a delicate balance of providing helpful information, and gently reminding people that you do have goods and services for sale. The first rule of effective email marketing is to always deliver relevant content. What’s relevant for one subscriber isn’t going to be relevant to all of your subscribers. That’s why segmentation is so important, and why we talk about it so often.

A great inbound marketing agency will start with segmentation and marketing campaigns:

Email List Segmentation

As an email marketing agency, we start by segmenting our clients’ email lists. It’s important to segment your email lists according to company goals:

Depending on what your goals are for your email list — to raise awareness, to engage prospects that dropped out of the sales cycle, or to nurture new leads — your inbound marketing agency will segment the list accordingly.

Email Marketing Campaigns

Here at Evenbound, we help our clients get qualified leads by developing email marketing campaigns that speak to each of our clients’ unique, segmented email lists:
We carefully craft content that engages your leads and encourages them to keep moving through the buyer’s journey with content offers, calls-to-action, and more.
We develop automated email sequences and workflows that send the right contact the right information, at exactly the right time.
More ways to help you grow

At Evenbound, we know there's more than just one way to build growth. That's why we offer plenty of services that work together to deliver our clients a comprehensive growth strategy. 

Got Big Growth Goals for Your Company? We're Here for That!

If you're ready to chat, we're ready to listen. Leave us a message to get started.

Serious Results. Serious Fun.

At Evenbound, we're all about helping our clients grow. We use inbound and outbound marketing strategies to deliver you the qualified traffic and leads you need for serious growth. And we have a lot of fun doing it. 


41 Washington Ave. #390
Grand Haven, MI 49417


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