Case Study: Custom Home Builder Lead Generation
About Whitmore Homes
Whitmore Homes is a local, family owned custom home building company dedicated to creating one-of-a-kind homes that perfectly suit their client's lifestyle and design tastes. Whitmore Homes makes an effort to truly understand what their clients are looking for, and they pride themselves on keeping open, clear lines of communication with their clients throughout the building process, to ensure the end product is precisely what the client was looking for. Whitmore Homes is a prominent, high-end custom home builder in West Michigan, and needed a way to set themselves apart from the competition.
The Challenge of Qualified Leads
Whitmore Homes had a goal of increasing sales, but as is the case for most high-end home builders, not just any lead is the right fit. Whitmore Homes wanted to increase their number of qualified leads so they could build at a higher price-point that suited their place in the market. They needed to increase their overall traffic to draw in qualified leads that fit their business model. To do that, they not only needed an effective digital marketing strategy, they also needed a platform where they could bring those leads in.
Evenbound took on the Whitmore Homes digital marketing project, and as we built them a new, responsive, and attractive website that is snappy and user friendly, we also applied our unique digital marketing strategy, tailored specifically to Whitmore Homes' goals. Following the implementation of our new web design and superior digital marketing methods strategically developed for custom home builders, Whitmore Homes has seen exceptional results.
Results that Deliver Sales
In our first year with Whitmore Homes, we've delivered more than 1,000 visitors to the new site every month. What's more, we produced exactly the sort of sales leads Whitmore Homes was looking for—353 of them—to be exact, this year alone. That's more than one qualified sales lead every single business day. Whitmore Homes has also seen a massive bump in their conversion rate and organic traffic arriving to their site, but the figure that most stands out as proof of Evenbound's ability to provide the results our clients are looking for is that high number of sales leads.
Evenbound has cracked the code to marketing high-end home builders. Our strategy, when tailored specifically to the unique goals of home builders and developers, is guaranteed to draw in qualified traffic and boost sales. To see how the Evenbound strategy could work for your home building company, download the case study below, or schedule your own one-on-one consultation for a personalized plan.
