Why Working with a HubSpot Certified Agency Matters
HubSpot has made one thing clear: they’re focused on their software—and they’ve shifted onboarding and support to their certified Solutions Partner network.
What does that mean for you? HubSpot isn’t an out-of-the-box solution.
It’s a powerful CRM with serious potential, from automation to analytics. But it only delivers results when it’s set up and aligned for your business.
That’s where a HubSpot certified agency makes the difference.
They bring the strategy, technical know-how, and industry experience to help you get real value out of HubSpot—especially if you’re working with complex systems or long sales cycles.
Where to Start Your Search: The HubSpot Solutions Partner Directory
There are over 7,000 HubSpot Solutions Partners (and counting). That’s great news for variety—but not so great when you’re trying to find the right fit fast.
That’s why I always recommend starting your search with the HubSpot’s Solutions Partner Directory. It’s the best place to narrow your options based on what matters most to your business.
When you click into the directory, here’s how to filter your way to a solid shortlist:
🔧 Service
Start by selecting the services you know you’ll need—like CRM implementation, marketing automation, sales enablement, or web design. This will help you avoid wasting time with partners who don’t offer what you're looking for.
🏭 Industry
This is a big one. Filter by industry to find partners who already understand the B2B, industrial, or manufacturing space. (It makes everything easier—trust me.)
🏅 HubSpot Accreditation
Accreditations go beyond certifications. They show that an agency has been vetted by HubSpot for delivering advanced, strategic work. This matters if you’re planning a complex rollout or big-picture digital strategy.
📍 Location
Do you need someone local? Would you prefer working in the same time zone? You can filter by country, state, or even physical office location.
💬 Language
If your team needs support in a specific language, you can filter by that, too. Helpful for international teams or multilingual brands.
💰 Budget Type
Not every partner lists pricing, but this filter can give you a rough sense of the typical engagement size. It’s a good place to level-set early.
🔌 Integrations
If you’re using tools like Salesforce, Netsuite, or another ERP, use the integrations filter to find partners who’ve worked with those systems before.
📜 HubSpot Certifications
Certifications show that a partner’s team has completed HubSpot’s formal training in specific areas, such as marketing, sales, CMS, or operations. They’re a great way to check for well-rounded expertise.
🧩 HubSpot Partner Tier
Partners are ranked from Gold to Elite based on client success and overall impact. Here’s a quick breakdown:
- Elite – The top tier, typically working with large, enterprise-level clients.
- Diamond – (👋 That’s us!) High-performing agencies with deep expertise and a broader range of client types—ideal for growing midmarket teams.
- Platinum – Strong support, usually for smaller client bases or more niche services.
- Gold – Newer partners who are still building their HubSpot portfolio.
Here’s Evenbound’s partner profile:
Once you’ve used the filters, you’ll have a much more manageable list of 3–4 solid options. From there, click on each profile to explore services, reviews, case studies, and more.
5 Things to Look For in a HubSpot Certified Partner
Once you’ve narrowed down your shortlist, it’s time to get on a call with each agency and figure out who’s the right fit. Think of this as your opportunity to interview them—not the other way around.
Not every HubSpot certified partner will be the right match for your business, and that’s okay. The network is growing fast, which means whether you need a full migration from Salesforce or just quarterly training sessions, there’s a partner out there who can deliver exactly what you need.
Here are the five critical things to look for when you’re choosing the right HubSpot certified agency for your industrial team:
1. Industrial Experience & Case Studies
This is non-negotiable. Your business isn’t generic—so your partner shouldn’t be either.
Ask each agency:
- Have you worked with B2B manufacturers, industrial suppliers, or construction companies?
- Can you share case studies from companies with similar sales cycles, ERP setups, or growth goals?
A HubSpot certified agency that understands the industrial space will save you time, money, and a lot of back-and-forth explaining. Bonus points if they already speak “ERP” and know the realities of long, complex sales cycles.
2. Verified Reviews & Client Testimonials
What are real clients saying?
Before signing anything, dig into reviews. You’ll find these on their HubSpot directory profile and often on Clutch, Google, or G2. Look for patterns—do clients mention smooth onboarding? Real results? Strong communication?
Here’s an Evenbound example 😉:
Better yet, ask for references. A quality HubSpot certified partner will be happy to connect you with happy clients in similar industries.
3. A Strategic, Scalable Process
If you ask about their process and they can’t walk you through it clearly—run.
A great partner will:
- Ask deep questions about your current systems and pain points
- Build a HubSpot strategy tailored to your team
- Focus on long-term growth, not just a quick fix or basic implementation
If their process sounds one-size-fits-all, it probably is. And that won’t cut it if you’re looking to scale with HubSpot as a core part of your tech stack.
4. HubSpot Platform Expertise (Not Just CRM)
Plenty of partners can help you set up the CRM. But the right HubSpot certified agency will understand how to leverage the full platform to drive results.
Ask about their experience with:
- Marketing Hub
- Sales Hub
- Service Hub
- Operations Hub
- Content Hub
- Custom integrations with ERPs or quoting tools
- AI tools like Breeze and HubSpot’s AI agents
You don’t need to use everything from day one—but you do want a partner who can grow with you as your needs evolve.
5. Real People You Can Trust
Last but definitely not least—chemistry matters.
You’ll be working closely with this team. They’ll be training your people, advising your leadership, and helping you hit some pretty aggressive growth goals. You need to trust them.
Look for an agency that:
- Feels like a natural extension of your team
- Speaks clearly, confidently, and without fluff
- Isn’t afraid to challenge you (in a good way)
- Celebrates your wins, not just their deliverables
In short: go with the team that “gets it”—your business, your industry, your goals.
Still Looking for the Right Fit? Let's Talk.
Finding the right certified HubSpot partner isn’t always easy—especially when you’re juggling big goals, complex systems, and a long list of must-haves.
If you’re still searching, let’s chat. At Evenbound, we’re proud to be a Diamond HubSpot certified agency, and we know this network inside and out. If we’re the right fit for your team, we’ll show you what a strategic, scalable partnership can look like. And if we’re not? We’ll point you to a partner who is.
Either way, we’re here to help you find the support you need to get the most out of HubSpot!
