Mackenzie | April 01, 2022 | Hubspot
HubSpot is a cloud-based CRM designed to help align sales and marketing teams, foster sales enablement, boost ROI and optimize your inbound marketing strategy to generate more, qualified leads.
Okay, but in English?
HubSpot is a software platform designed to help your company market and sell more effectively.
To understand how HubSpot works, it's helpful to know just a little about where HubSpot, the company, came from. It started back in 2005 as a resource for marketers.
Back then, they offered tools and resources that helped companies get started with inbound marketing.
We won't go too far into inbound marketing, but feel free to check out our complete guide to inbound marketing if you want to know more.
HubSpot works to help companies market better.
To do this, they've developed one cloud-based platform where all of a company's digital marketing efforts could be housed.
Everything from hosting your website to blogging, social media posting, email marketing, and more, were combined on one single platform that can be accessed from anywhere.
That way, every marketer in a company can use HubSpot's tools to nurture qualified leads until they are ready to pass on to the sales team. When a lead is ready to convert, they're easily passed onto the sales team for a simple, seamless experience that helps companies turn warm leads into happy customers.
But that's just the beginning of the HubSpot software.
Now, years down the line, HubSpot offers that original software in the form of a complete CRM, which includes specific software and tools for sales, marketing, service, and operations teams, PLUS an epic content management system (the HubSpot CMS).
Today, all of those tools integrate together seamlessly to help you company grow.
If you're thinking that still sounds like kind of a lot, you'd be right. That's why we're going to unpack every HubSpot Hub here, starting with a quick overview of the CRM itself:
The HubSpot CRM is what started it all. This customer relationship management software provides a platform where companies can organize, automate, and keep track of every interaction and activity that happens within a company.
In the beginning, HubSpot developed its CRM primarily as a marketing software.
It offered a way for marketers to organize all of the leads they were talking to, nurture them according to their buyer persona and unique pain points, and then pass them seamlessly onto the sales team.
Today, the HubSpot CRM offers those same original features — the platform is just significantly more robust. Instead of functioning primarily to support the marketing team, HubSpot's existing CRM is used to facilitate a true RevOps strategy.
If you're looking for a way to tie every company action and activity into revenue, HubSpot will get you there, no questions asked.
HubSpot's CRM can be used as a launchpad for all other marketing, sales, and service tools.
Some of the benefits the CRM provides for us and our clients include:
Your entire team has access to your company's CRM. No limit. That means that anyone, from interns to C-suite leaders, can log in to see exactly where your leads are coming from, where they're going, and how your efforts are getting them there.
Lead & Contact Conversation Tracking
Any conversation or interaction your team has with a lead, prospect, or customer is tracked. Your sales team never has to wonder when service has followed up with a new client. New sales reps gain instant access to how veteran employees close, and so much more.
Live Chat & Chatbot Workflows
Your website is already working for you 24/7. Let it engage and nurture leads for you now, too. Live chat and chatbots make it easy for you to set up contact points, even when your team is out of the office.
Sales Deal Pipeline
Streamline your sales process with a defined pipeline. Never wonder where a prospect is in their buying journey. A visual, easy-to-use deal pipeline saves sales reps hours of manual entry and research. Plus, implement automation specific to each stage of the deal pipeline.
Customer Satisfaction Surveys
In today's digital era, anyone can get anything from anywhere. Why will they choose you? Because you provide superior service. Make sure you're hitting the mark with excellent service by asking your clients what they think, and how you can improve.
A Superior CMS
The HubSpot CMS might just be one of the biggest and best improvements the company has made. A full-service content management system, the CMS Hub provides a safe, secure, wicked-fast, and super-easy-to-use platform for your website. And did we mention it integrates seamlessly with the rest of the CRM?
And that's just the tiniest taste of what HubSpot is capable of!
Ultimately, the HubSpot CRM is one of the most robust platforms on the market. It offers a long list of tools you can use to draw in qualified potential leads and do better business with your existing clients.
Now that we know what that is, let's look at each of the 5 components of the HubSpot CRM, starting with the impressive CMS Hub.
The HubSpot CMS was launched in April of 2020. You see, HubSpot knew that they had superior marketing, sales, and service tools at that point, but what's the true heart of all of your company's activities these days?
Yep, it's your website.
I've said it before, and I'll say it again, your website is your digital office. And nothing is more important in today's world than a digital presence.
With all of that in mind, HubSpot decided to create its own content management system (you're probably familiar with other popular options like WordPress, Wix, and Squarespace). And if revenue and growth are what you're looking for, then we're confident saying the HubSpot CMS is the best option out there.
No seriously, we tested it on our own website. And in a direct comparison of our WordPress website vs. our new HubSpot CMS website, our HubSpot CMS website wins every time.
Now, there's a lot that goes into the CMS, so I won't cover it all here. I've got a blog for you to do that — What is the HubSpot CMS?
I will give you an overview of some of the CMS Hub's top tools, so you can understand what value it's providing.
Some of the tools the HubSpot CMS Hub provides are:
With custom reporting features, robust performance, and a user-friendly interface, the HubSpot CMS is offering an improved way to look at how your website informs the way your business grows.
It's a hub that stands alone as an excellent website platform, but that seriously shines when it's rolled up into all of the other tools and hubs that HubSpot provides.
The HubSpot Marketing Hub is a set of tools designed to help your marketing department. The HubSpot Marketing Hub helps your company increase website traffic and convert more visitors into leads.
The goal of the Marketing Hub is to make life easier for your marketing department. It offers seamless content creation for your blog, email, social media accounts, and website, and provides exceptional metric tracking and reporting of all the data you care about most.
See easily how many people are coming to your site, where they're going, when they leave, and how much they like your landing pages.
Like all of HubSpot's tools, the Marketing Hub is offered in tiers according to the size of your company, and the number of tools your company would like to use. HubSpot's first tier is always free, regardless of which Hub you're interested in testing out.
Some of our favorite tools offered in the HubSpot Marketing Hub include:
The HubSpot Sales Hub was designed to help your sales department close better deals, faster.
Each tool offered here is designed with efficiency in mind — so your sales team can focus their full attention on what matters most — closing deals with qualified clients.
HubSpot Sales Hub gives sales teams the tools they need to provide excellent service and close deals the minute a lead is ready to convert. It's a robust package of tools that can seriously level-up your selling game. It's so robust we actually gave it its own blog. If you're interested, check out this post on What's the Deal with HubSpot Sales?
Sales Hub lets your sales team see what leads are visiting your site, on what pages, and how often.
The software also offers instant alerts whenever a prospect opens an email, converts on a form, or takes an action that indicates the intention to buy.
And because Sales Hub syncs up with the rest of the CRM, your marketing team can easily see which deals are won, lost, or still in progress, and how they've contributed to that success.
Some of the tools the HubSpot Sales Hub offers are:
Just like the Marketing Hub, HubSpot's Sales Hub has a vast offering of sales tools, depending on the tier that best fits your company. And, they all integrate with the Marketing Hub, the Service Hub, and of course the HubSpot CMS.
The HubSpot Service Hub is designed to support your service team while they support your clients. It offers a full suite of tools that make service delivery easier, more seamless, and more transparent.
Easily identify issues clients are experiencing, resolve them quickly, and keep a finger on the pulse of your client's level of satisfaction. HubSpot Service Hub helps your service team keep clients happy, efficiently.
The HubSpot Service Hub includes:
And just like every other hub, the HubSpot Service Hub works in tandem with the rest of the CRM, so anyone on your service team can see previous interactions a client has had with marketing and sales teams, and determine quickly how best to resolve any potential issues.
This streamlines the time it takes for customer service reps to resolve a client ticket, and ensures your clients experience the best customer service possible.
The HubSpot Operations Hub is HubSpot's newest hub addition. Launched in April of 2021, this hub was designed entirely with RevOps in mind.
Don't know what RevOps is? We got you covered.
Built for operations teams, the Operations Hub functions to bring all of your company's data, from HubSpot and beyond, into one place. It also works to improve processes and make automation — even custom ones — easy to implement.
So what's included in Operations Hub? Take a look:
So that's a lot of info about data.
What's the bottom line?
HubSpot Operations Hub makes it easy for you to get the data you want when you want, where you want, and how you want. Then, it makes it easy for you to take action based on what your data is telling you.
That's an insanely powerful tool to wrap into the rest of an already very powerful platform.
The HubSpot CRM Suite (formerly known as the Growth Suite) is HubSpot's complete suite of services bundled together. If your company can benefit from all five of the above Hubs, the Growth Suite is perfect for you. You'll get the benefits of all five hubs, for a significantly discounted price than purchasing all three individually.
The HubSpot CRM Suite is best for companies who are serious about growth and RevOps. Since it includes all of the Hubs and is built on top of the HubSpot CMS, the HubSpot CRM Suite is the best way to align your entire team, from people to processes to products, towards a single growth goal.
We're hoping after 2,000+ words, you're starting to understand the hype behind HubSpot. But, if you still have questions, or if you're interested, but just don't know how your team can implement a sophisticated software of this magnitude, I know some people who can help.
These guys, right here 👇
Evenbound is a HubSpot Diamond Agency Partner, which means HubSpot is what we do. If you have questions about any of HubSpot's software offerings, whether it's one of the Hubs, the CRM, or all of it, we are happy to help!
HubSpot can be a little complicated to figure out at first, but once you see it in action, it's one of the most user-friendly growth tools on the market today.