Nick Schanhals | January 17, 2024 | paid ads
Google My Business location assets are a powerful tool for connecting our digital landscape with our physical location.
I'll show you how to navigate to the location assets section, adjust valuable metrics, and set goals for targeting specific locations. We will also explore the data and insights provided by location assets, such as clicks, impressions, and conversions. Let's dive in!
Location assets are valuable tools that bridge the gap between your digital presence and physical location. These assets include site link extensions, call extensions, and, most crucially, location extensions.
Imagine having a clickable Google Maps link in your Google Search ads, allowing users to easily get directions to your physical location. This is the kind of connection that can significantly impact foot traffic to your business.
Now let's take a look at an already set up location asset within a Google Ads account. To find this, navigate from the sidebar to ads and assets, then select location. Here, you'll find columns that can be adjusted to provide valuable metrics for targeting and goal assignment. For instance, aiming to get directions to your physical store can be a primary goal, and you can set up campaigns to drive specific foot traffic.
In the last 30 days, we can observe clicks, impressions, and conversions. This data is instrumental in understanding the performance of different locations and how the digital landscape connects to physical consumer behavior.
Let's walk through the process of setting up a Google Ads location asset or extension from scratch. Using the same navigation, select the relevant client, navigate from campaigns to ads and assets, and then to assets and location. Click the blue plus sign to create an asset.
In the digital marketing agency landscape, the person setting up the ads may not have direct access to the business profile manager account. In this case, a clear line of communication with the business profile manager via email is essential.
Choose locations for your account page and request access to another business profile manager account. If you have the relevant email address, drop it in. If not, enter a domain to ask for access.
Once the relevant account pops up, hit select, continue, and the email will be sent for approval. Upon acceptance, the location assets will appear in your account.
In summary, these location assets serve as a valuable tool for connecting your digital landscape to your physical storefront. By driving real consumers to your physical location, you can augment this with a robust digital marketing strategy, whether it's lead generation or e-commerce.